By nature, humans are drawn to engaging stories. Today’s influencers have found that the format of podcasts lends itself well to storytelling. It offers a great way to communicate firsthand experiences to people who might be looking for alternatives to scrolling through social media or reading blog posts.
Plus, the fact that they’re audio-based means you can consume the information podcasters share from practically anywhere. This makes listening to nonprofit podcasts incredibly easy to fit into your day, whether you’re at home, at work, or on the go. For instance, Buzzsprout’s podcast research found that 49% of listeners listen at home, 22% listen while driving, 11% listen while at work, and 8% listen while exercising.
With an open platform to talk about whatever they want, influencers can create a tight-knit community where their audience members can learn from one another’s successes and shortcomings. They allow their listeners to hear about other professionals’ struggles, success stories, and what they learned. Ultimately, listeners can connect with other do-gooders who share a similar passion for creating a better society and learn from their experiences.