Engaging and retaining members is crucial for associations to thrive in today’s competitive landscape. Cultivating a vibrant and active membership requires careful strategizing and execution. Don’t miss this opportunity to learn from industry allstars and discover innovative approaches to enhance member engagement. Join us and take your association to new heights!
Erica Salm Rench, MBA is the COO at Rasa.io. After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.