Our Mission, Our Message: Marketing Your Nonprofit

Carly is the Marketing Manager at MemoryFox, where she values the opportunity to elevate hundreds of nonprofits missions. She has held positions at The Wily Network, Breast Cancer Coalition, Code of Support Foundation, Kenya Lacrosse Association, and the BOMA Project, where she has specialized in marketing, special events, communications, and fundraising. Storytelling has been an integral part of each role. Originally from Watertown, NY, Carly received her Bachelor’s Degree from St. Lawrence University and continued her education at Gannon University, where she received her MBA. Carly currently lives in Rochester, NY with her husband and her rescue dog, Sadie.

Daria L. Hall is an Executive Vice President in the Washington, D.C. office of Fenton. Bringing more than 15 years of experience to her position, Daria works collaboratively with senior leadership across the firm, plays a pivotal role in new business activities and provides day-to-day oversight of accounts as well as high-level strategic counsel to Fenton clients.

Farra Trompeter, she/her, is Co-Director and Member-Owner at Big Duck, a worker-owned cooperative that builds strong brands, campaigns, and teams for nonprofit organizations, foundations, and government agencies. Farra directs Big Duck’s marketing and business development efforts, seeking to build relationships with nonprofits who want to use communications to achieve their mission. Farra has led dozens of organizations through major brand overhauls, fundraising campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofit staff and board members on branding, communications planning, and engaging donors at all giving levels. Farra holds a Master of Science in Nonprofit Management from The New School and is an adjunct professor at the NYU Wagner Graduate School of Public Service.

Ariana Aragon has a proven track record of supporting nonprofits with strategic digital advertising, creative prowess, and entrepreneurial flair. In 2017, she founded Springful, a digital ad agency, which was acquired by Feathr in 2019. As Senior Director of Services, Ariana oversees the Feathr’s in-house Services team which has successfully fulfilled over 4,000 marketing campaigns. She launched her career at an early stage tech startup in Gainesville and has been involved in the city’s budding startup community since. When she’s not moving the needle for nonprofits, she’s ecstatically dancing, cooking curries, kayaking the wetlands of Florida, and rapping Hamilton lyrics.