Stopping Churn: Renewal Strategies to Retain Your Association’s Members

Brianne is the Director of Marketing at PropFuel. She has spent most of her career helping large healthcare associations communicate effectively with members. She leads the marketing effort at PropFuel, educating associations on conversational engagement and directing all marketing efforts. When Brianne is not evangelizing PropFuel, she is here, there and everywhere with her 7-year-old girl/boy twins! She loves power yoga, running, red wine and all things Arizona State Sun Devils.

Erica Salm Rench, MBA is the COO at Rasa.io. After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.