Smart Systems: Streamlining Nonprofit Data Management

Jenn has created technology solutions in the public and nonprofit sector for over 25 years. She is the founder of Deep Why design, a firm that helps nonprofits who use - or want to use - Salesforce for far more than fundraising.

Jenn's areas of expertise are in the design and management of information systems. She works extensively in designing methods for reducing manual data entry within and between organizations as well as establishing patterns for trusted and trustworthy data.

Jenn holds an MBA in Nonprofit Management from the Heller School, Brandeis and a Bachelor of Science from the University of Alabama.

Holly is a data and information management consultant skilled in technical analysis, requirements and process development, and facilitation. She is an exceptional communicator with a proven ability to synthesize data and derive productive insights from anecdotal and technical inputs.

Furthermore, she also is a subject matter expert in data engineering technical tools for knowledge graph implementation, data governance and strategy development, and data catalog design and implementation. Holly also has extensive experience - both in the public and private sector - creating and implementing comprehensive data and information management solutions that support the productive use of an agency's data assets.

Roxanne Fry, founder of RoxStar Solutions LLC, is an experienced C-Suite executive with more than 20 years of nonprofit management experience. She’s a technology-focused process improvement solutionist who helps nonprofits streamline their operations, maximize use of their CRM, and leverage other technology tools to better serve their donors and clients. A native of northern Wisconsin, Roxanne has lived in Windsor, Colorado for 25 years and earned her MBA at Colorado State University. Learn more at www.LinkedIn.com/in/RoxanneFry.

Erik Tomalis is a proven fundraising professional that is forward thinking, people driven, but most of all results oriented. 20+ yrs of professional fundraising experience, he made over 4,000 donor solicitations where he has raised millions of dollars for many non-profit organizations.

Today, at Virtuous, Erik is committed to helping nonprofits grow global generosity. He believes that charitable giving is about personal connections, not transactions. Generosity is driven by our passions and relationships – and givers want to feel like they are part of a movement bigger than themselves.

Alex Carlyle, Director of Sales at Omatic, has been working with non-profits for over 15 years in
a variety of roles. Most of that time has been spent working with Private k-12 and Higher
Education organizations and focusing on bringing an integrated and seamless total school
solution. She currently lives in Athens, GA with her husband and 2 young children. Go Dawgs!