Gen Z and Generosity: Acquiring and Retaining Young Donors

Alyssa Boger serves as the Senior Vice President of Client Strategy at Pursuant, a comprehensive nonprofit fundraising agency. Through her experience working with organizations of varying size and mission impact, she supports the creation of successful, comprehensive fundraising solutions across the donor pyramid. Alyssa’s client relationships are strengthened by her passion for data-informed strategies that inspire new and measured thinking. Alyssa’s expertise lies in omnichannel fundraising, data analysis and insights, comprehensive direct response strategy and execution, and program transitions to relationship fundraising.

Parker is Senior Project Manager at Pursuant with a strong 6 years of agency experience under his belt. Since starting his career, Parker has run the gamut of the marketing game — from process optimization to crafting full-fledged strategies. With a deep exposure to cross-media marketing and a passion for powering client relations, he works to continuously sharpen agency-wide operations and shuttle forward constituent-first fundraising efforts.