Countdown to Giving Tuesday: Strategies and Tips

Adam O’Brien is the director of product and growth marketing at GoodUnited, a messaging automation platform for social media fundraising.

With almost 15 years of combined enterprise B2B and nonprofit marketing experience, Adam brings his unique viewpoints on marketing and fundraising strategies through GoodUnited’s Nonprofit Growth Lab & Facebook Fundraising Bootcamp series and is a contributing author for Nonprofit Pro.

Fundraising Beyond Borders was created to help international nonprofits fundraise with confidence.
After traveling and creating award-winning fundraising campaigns across East and Southern Africa, Founder & CEO, Morgan Gross, learned the success of international nonprofits lies in a customized fundraising plan, realistic fundraising goals, targeted messaging, and global donor engagement techniques. What works for a US nonprofit, doesn’t always translate to an international nonprofit. Fundraising Beyond Borders is committed to delivering intimate feedback, attainable action items, and genuine accountability so your goals become a reality.

After a period volunteering as a Childline counsellor, Matt knew he wanted to use his skills to develop the third sector. He began specialising in community and events and more recently has focused on fundraising innovation, product development and managing large, cross-team projects.

Matt is all about creativity and has a love for problem solving – especially those challenges triggered by changes in technology or generational shifts.

Betsy Oliver has spent most of her 20-year fundraising career in the field of education, working at Oglethorpe University, Emory University and The Children's School, all in Atlanta. Since 2018, she has served as a consultant for various schools and nonprofits, and is currently the Director of Fundraising Services at Purpose Possible.