At Getting Attention, we talk a lot about how to acquire the Google Ad Grant; however, getting the Ad Grant is just the first step to getting results for your nonprofit!
In this webinar, we’ll be taking a deeper dive into how Google reads and understands pages, how the Google Ads auction picks winners to show on the front page of Google, and how to use Keyword Planner to pick strong keywords. We’ll stay focused on strategy for organizations who already have the Google Ad Grant (think of it like Google Grants 201).
If you’re new to the Google Ad Grant, we recommend checking out our Application Guide.
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