The New Frontier: How AI Impacts Mission-Driven Marketing

Rusty is the Co-founder of AnswerStage -- a Boston-based provider of automated video collection and production services. AnswerStage is the most recent in a series of successful technology businesses that Rusty has helped start and grow including Delphi Internet, Prospero Technologies, and KnowledgeVision. Rusty's passion is helping companies and organizations engage with their constituents and leverage the cost-efficiencies of user-generated content. With the rapid growth of video for marketing and education, AnswerStage works with clients to automatically collect, brand, and produce videos to promote events, serve as testimonials and showcase expertise.

Dan Streeter's educational journey has involved classrooms and boardrooms. Starting as a passionate teacher, ascending to a school principal, and now on his third entrepreneurial venture with Mission Fuel, Streeter's multifaceted background informs his unique approach to eLearning. His venture does three things: designs AI-accelerated, SME-verified eLearning content, equips associations with effective tools to market and sell this content, and provides, sets up, and manages the LMS—all for minimal investment through the revenue share program. Streeter's vision? An eLearning world where access to quality eLearning and non-dues revenue through education is the norm for all learners and associations, big and small.

Nupur is a seasoned strategist specializing in digital transformation across professional associations, higher education, and nonprofit sectors. With an academic foundation in Engineering and Applied Data Science, complemented by an MBA, she seamlessly blends technical acumen with business insights. Over the past 12 years, Nupur has honed her expertise in process improvement, deploying digital tools like Marketing Automation Systems, CRM, LMS and AMS to drive results. As a Salesforce-certified architect, she has spearheaded and successfully executed numerous complex projects. She thrives on continuous learning and is always eager to delve into emerging technologies

Asad Mahmood, Vice President of Data & Analytics at HSO, is a leading figure in the establishment of corporate data strategies and the execution of optimal pathways toward achieving data-driven organizational excellence. With a strong focus on technology-led modernization, Asad specializes in serving large enterprises across diverse sectors such as Non-Profit, Financial Services, Manufacturing, and Retail.

Asad leads advanced analytics teams, leveraging cutting-edge technology to harness the power of data. His expertise extends to activating insights from customer and marketing data, as well as identifying optimization opportunities using the latest in Data Science and AI/ML methodologies. As a thought leader, he excels in areas spanning Marketing, Sales, Supply Chain, Customer Journeys, Inventory Management, and Digital Transformation initiatives.