Digital Engagement: Marketing Strategies for Nonprofits

In an ever-changing and evolving digital world, Nick Lynch has spent his professional career building solutions for brands to better identify and target their audiences online. Nick is more than a businessman: from personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations. When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. This prompted Lynch into creating Collidescope.io, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond. Collidescope.io empowers global causes, influencers, and organizations to collaborate and measure their cumulative influence and impact, bringing much needed transparency and measurement to the multi-trillion dollar non-profit sector, as well as companies looking to add or improve their corporate social responsibility initiatives. Out of 2900+ startups analyzed, StartUs has recently named Collidescope.io as one of the top 5 Social Tech Startups to Watch in 2021. After spending over a decade developing expertise in digital media and advertising technology for public media brands, high-growth private companies and startups, Nick Lynch knows what truly drives revenue, performance, and innovation – execution. Leveraging his diversified product experience from MySpace to Fox, the Rubicon Project and Amobee has helped him build profitable products throughout this career. Nick has developed a unique expertise in marketing and advertising technology to enable companies to create a dynamic digital presence. Nick has landed coverage in print and broadcast outlets around the world, including TechCrunch, Yahoo, MediaPost, ClickZ, Adotas, Beet.TV and Forbes.

Tremana White is the Marketing Director at Fifty & Fifty. A digital agency that works with leading social-minded organizations to marry their brand with stories of social impact in order to gain traction in tomorrow's consumer market.

Amanda Speer has over 10 years of experience working with nonprofits in content and communications. At Tatango, she aims to provide nonprofits with the content they need to amplify their mission and increase donations through text fundraising.

She earned her Master's degree in Digital Communication and Media/Multimedia from Johns Hopkins University Advanced Academic Programs between 2012 and 2014. Additionally, Amanda holds a Google Ads Display Certification from Google, which she achieved in September 2021.