Boosting Your Digital Engagement Strategy: Making the Most Out of Salesforce

Christina is a tenacious marketing leader who combines grace, grit, and creative joy to drive innovation, evolve mindsets, and accelerate transformation. She is obsessed with personalizing experiences to drive connection and engagement. Christina is a life-long figure skater. When not championing Mogli, you’ll most likely find her on a lacrosse field cheering on her son or at the ice rink supporting her daughter’s figure skating journey.

Roxanne Fry, founder of RoxStar Solutions LLC, is an experienced C-Suite executive with more than 20 years of nonprofit management experience. She’s a technology-focused process improvement solutionist who helps nonprofits streamline their operations, maximize use of their CRM, and leverage other technology tools to better serve their donors and clients. A native of northern Wisconsin, Roxanne has lived in Windsor, Colorado for 25 years and earned her MBA at Colorado State University. Learn more at www.LinkedIn.com/in/RoxanneFry.

Rubin is the Founder and CEO of OneTenth Consulting, a boutique consulting firm and registered Salesforce partner that works exclusively with nonprofits for their technology strategy and CRM implementation needs. Rubin is a seasoned professional with over 20 years of experience in the CRM space and over 15 years in the nonprofit sector. Throughout his career, Rubin has pursued his passion for social impact by empowering and enabling nonprofits through various roles in technology, strategy, and organizational management. Rubin is a fervent equity advocate and serves on various committees, both personally and professionally, to design and build inclusive and just systems. This is deeply intertwined with his belief that technology should be accessible, equitable, and serve the greater good.

Rubin currently serves on the NTEN (Nonprofit Technology Network) Board of Directors and the Salesforce Partner Equality Committee.

Chanler Cox currently serves as the Director, Salesforce and Enterprise Business Segments at
Omatic Software – where he leads the teams responsible for partnering with nonprofit
organizations to solve their most pressing data and technology integration challenges. Chanler
has spent the last 12+ years working alongside nonprofit organizations to implement
technology that drives mission impact. Prior to his time at Omatic & within the Salesforce
ecosystem, Chanler spent nearly a decade at nonprofit technology provider, Blackbaud. Chanler
currently resides in Charleston, SC with his wife, Lily.