The Whole Picture: The Power of Storytelling for Nonprofits

Claire Axelrad is the Principal at Clairification. With over 30 years of fundraising experience, Claire is passionate about helping nonprofits create a culture of philanthropy that moves beyond transactions and into transformation. Claire's practical approach and expertise have earned her numerous awards and recognition, including the AFP "Outstanding Fundraising Professional of the Year" award. Claire is based in San Francisco and enjoys craft fairs, baseball games, art openings, music, and political conversations.

As the CEO of Proofpact, a software company revolutionizing community engagement for nonprofits, I am dedicated to making a positive impact through technology. With a deep understanding of both marketing and development, I bring a unique blend of creativity and technical expertise to the table. I have a proven track record as a former agency owner and am constantly exploring the latest in cutting-edge technologies to drive my mission forward. I am a firm believer in the power of community storytelling and strive to deliver unparalleled user experiences for nonprofits.

Patrick has over 20 years of experience as a producer and director of TV spots, corporate image films, and marketing videos. He has directed what you might call an intriguing mix of public figures and celebrities, including Bill Gates, John Glenn, C. Everett Koop, Val Kilmer, Joe Gibbs, Wyclef Jean, Ryan Lochte, Quincy Jones, Ross Perot, and many major political figures. Patrick earned his Bachelor of Science degree in Communications from Drexel University, where he also played collegiate basketball. A leader in local non-profit and philanthropic causes, he has been a featured speaker in undergraduate and graduate media production courses.

As a writer and teacher by trade, Kristin Steele partners with nonprofits to increase their impact and fundraising by strategically improving how they tell their story at events. Kristin helped start the consulting firm Swaim Strategies in 2004 and co-authored the book “Planning a Successful Major Donor Event.” As a passionate nonprofit advocate, she speaks nationally to help organizations generate change in their communities through their events.