Marketing Your Mission: Marketing Strategies for the Modern Nonprofit

Jessica King is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. Most recently, she worked in search engine optimization in the mission-driven sector. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.

Sami Bedell-Mulhern is a digital marketing strategist, helping nonprofits attract more of the right donors and retain those donors. She helps you build trust through your website, content strategy and email marketing through free resources, digital products and 1:1 consulting. Check her out on weekly episodes of the Digital Marketing Therapy podcast. When not supporting small-medium sized nonprofits, Sami spends time with her two kids and husband in SW Minneapolis.

Ala Falaki is the founder of the Socialization.io platform. This innovative service is designed to produce customized weekly content for businesses, ready to share across social media channels. As a Ph.D. candidate engaging in natural language processing research, he introduced the concept of utilizing AI to automate the content creation process. The dashboard provides an affordable solution for organizations aiming to maintain a steady online presence with minimal effort.

Katy Abram is a Partner Success Manager at Tatango. Katy's current role is instrumental in understanding Tatango's existing agency partners and growing their overall usage of its platform, both in number of customers and overall sending volume. She develops and implements plans to influence and educate General Consultants to ensure increased usage of the platform. By providing agencies and GCs with the tools, resources, skills and knowledge necessary to improve overall effectiveness and efficiency, Katy works to improve partner productivity and ROI. She takes point to initiate, drive, support and execute partner enablement efforts to expand meaningful partner usage of Tatango.