Musings on Messaging: Nonprofit Marketing Strategies

Ira is a co-founder of Cornershop Creative, an award-winning online services company committed to listening carefully to their nonprofit organizations, political candidates, and small business clients. They're all about helping organizations make the most of the web. With over 20 years’ experience, Ira is an expert in nonprofit digital communications and digital fundraising, and his work has resulted in increased funds and resounding supporter engagement for hundreds of organizations.

With 20 years of fundraising experience, Mike Snusz currently works as the Director of Nonprofit Experience at Tatango. His goal is to help nonprofits maximize the impact text marketing can have to raise more money.

Nicholas Kristock is a former international soccer player turned serial entrepreneur and servant leader, and he has found his fit in the entrepreneurial world by building businesses that solve problems. After two seasons of soccer in Australia, Nicholas moved back to Michigan in 2015 and foundedFleece & Thank You, an innovative 501(c)3 organization that provides psychosocial support and programs to children in the hospital and provides comfort to 22 children’s hospitals and units in Michigan. Fleece &
Thank You has also rolled out Grateful Human, an apparel brand targeted for people that love sharing what they are thankful for. Nicholas still serves as Fleece & Thank You’s President and Executive Director. His venture portfolio extends beyond social impact and philanthropy, as he also is the Founder and CEO of KindKatch, a personalized video engagement platform for brands who want to capture attention and drive deeper relationships with their audience.
Something interesting about Nicholas is that he has bungee’d the tallest bungee jump in the Southern Hemisphere and has also lived homeless for a week in Sydney, Australia as a member of the startup team for Orange Sky Laundry, the world’s first mobile laundry service for the homeless.

Jennifer S. Rubin is a dynamic leader and innovative development and marketing strategist with more than two decades supporting non-profits in achieving financial and organizational growth through integrated marketing and communications strategy, fundraising campaigns, tactical partnerships and positioning, donor cultivation, and overseeing team development and organizational infrastructure. She has served as the Vice President of Partnerships and Special Projects for the American Society of the University of Haifa (ASUH), Senior Development Executive for American Friends of The Hebrew University (AFHU) and Vice President of Development and Marketing for YRF Darca.