Asad Mahmood

Asad Mahmood, Vice President of Data & Analytics at HSO, is a leading figure in the establishment of corporate data strategies and the execution of optimal pathways toward achieving data-driven organizational excellence. With a strong focus on technology-led modernization, Asad specializes in serving large enterprises across diverse sectors such as Non-Profit, Financial Services, Manufacturing, and Retail.

Asad leads advanced analytics teams, leveraging cutting-edge technology to harness the power of data. His expertise extends to activating insights from customer and marketing data, as well as identifying optimization opportunities using the latest in Data Science and AI/ML methodologies. As a thought leader, he excels in areas spanning Marketing, Sales, Supply Chain, Customer Journeys, Inventory Management, and Digital Transformation initiatives.