Michael Peterman

Founded VeraData in 2007, a next generation, machine learning analytic solution for the direct marketing and fundraising community. Named on DM News’ 40 Under 40 list of most influential and talented entrepreneurs whose efforts are shaping the direct marketing industry. VeraData serves over 450 organizations, is a Google Partner, builds hundreds of prescriptive and predictive models and has developed best in class omni-channel analytic technology running on a Tflop scale. Prior to VeraData: Partner at AccuData, a top direct and integrated marketing corporation. Built and led a senior team of over 150 data experts who consult and advise direct marketing professionals on data and related solutions for their clients’ marketing initiatives. Responsible for the acquisition, growth and development of major accounts such as Starwood, John Deere, Hyatt, AOL and Sprint.