Sherry Truhlar

Sherry Truhlar, CMP, CAI, BAS is President of Red Apple Auctions, a boutique auction firm focused on nonprofit galas. Since leaving her corporate marketing job, she’s worked as a cheeky auctioneer onstage and a trusted resource offstage for anyone seeking to improve the profitability of a fundraising gala. Though her public work has taken her to nearly every state and placed her alongside A-list celebrities, most days she is educating gala planners via her Benefit Auction Ideas series. She’s spoken at many AFP regional conferences and has been covered in The NonProfit Times, Florida’s Sun Sentinel, Town & Country Magazine, The Washington Post Magazine, Chicago Tribune, Vineyard Gazette, and dozens of other resources.