To understand how your grantmaking organization can award funds quickly during a crisis, explore the tips and strategies in this guide.

Crisis Grantmaking: How to Manage and Award Funds Quickly

Crises can strike communities and organizations at any moment. When a natural disaster occurs, nonprofits scramble to gather the resources needed to aid their constituents and get them on the road to recovery. Grantmaking organizations like yours provide the funding that powers these relief efforts.

Because grantmakers are so integral to the work nonprofits do during crises, it’s paramount that you have a way to award grants with urgency. In this guide, we’ll cover strategies and considerations to keep in mind when a crisis happens:

  • Use grant management tools.
  • Be flexible.
  • Proactively prepare for the next crisis.

To award timely grants during a crisis, your standard grantmaking process must be streamlined. To get started, we’ll cover how you can efficiently use grant management tools to carry out tasks like administrative oversight and budget management.

Use grant management tools.

Grant management technology aims to streamline the necessary yet time-consuming tasks involved in managing grants, such as practicing due diligence, balancing budgets, and following up with grantees. During a crisis, these tools can work overtime to help your organization handle community outreach and a sudden influx of applications.

Investing in its full-featured grants management solution is the logical next step for organizations already using Salesforce. Salesforce Grants Management has everything grantmakers need to oversee grant management, works seamlessly with other Salesforce tools, and helps grantmakers plan for special circumstances.

The Grants Management package offers the same features included in the Outbound Funds Module, which is used by any organization that awards funding as a part of its mission. According to Fíonta’s guide to grants management, Grants Management includes more specific features for grantmakers, such as:

  • Fully customizable application templates. Build a unique application process based on your organization’s values and philanthropic priorities. Additionally, you can create abbreviated versions of your standard application form for times of crisis and mark them for expedited review.
  • Tools that standardize due diligence tasks. Due diligence tasks, like confirming tax-exempt status, are essential to determining each applicant’s eligibility. If your organization does not have a clearly defined process for completing these tasks, they could hinder the grantmaking process. Grants Management allows you to set up action plans defining the necessary steps and documents that anyone reviewing applications must complete. This ensures that due diligence tasks are completed the same way across your team without additional communication.
  • Budget management tools. Keeping a close eye on your budget is crucial to ensuring you have the funding available to deliver the grants promised. Grants Management allows you to track the grants you’ve awarded against your organization’s budget in minutes, keeping the process fast even in times of crisis.

With technology that streamlines and automates administrative tasks, your organization can balance awarding funds quickly and efficiently while still following all necessary procedures.

Be flexible.

During a crisis, nonprofit organizations desperately need supplies, volunteers, and funding. In these situations, be flexible to prioritize getting funding to the right organizations as quickly as possible.

Your organization might opt for more flexible grant-seeking requirements during a crisis by:

  • Shortening your application
  • Offering unrestricted funding and general operating support
  • Fast-tracking approval processes by limiting administrative requirements
  • Temporarily relaxing follow-up procedures until the crisis has passed
  • Offering extensions on existing grants
  • Adjusting evaluation criteria and expectations for this time

As with other aspects of the grant management process, technology can help you make these changes quickly. For example, by integrating your website with your CRM, you can ensure applicants receive the most up-to-date information possible about your grant process and available funding. Doing so ensures that you make the application process as convenient, timely, and hassle-free as possible.

Proactively prepare for the next crisis.

Crises and their impact are indeed unpredictable. While this makes it challenging to pinpoint when a disaster might strike, you can prepare for it by being proactive. This approach allows you to develop a standardized grantmaking procedure that runs smoothly for grantmakers and grant-seekers.

Learn from past events and put a standardized crisis grantmaking procedure in place. As a part of these preparations, your organization should:

  • Determine adjusted guidelines and requirements. If your organization chooses to relax some of its guidelines during a crisis, decide how you will do so before the crisis. For example, under these special circumstances, you might not ask grant applicants to include a cover letter, a detailed budget breakdown, and their organizational background.
  • Plan its rapid response protocol. Application reviews and approvals need to be fast-tracked during these scenarios. Determine who will be responsible for each step in the review process and outline your adjusted procedures, so staff members understand how and why it deviates from the standard process.
  • Conduct risk assessments. While many crises, like natural disasters, are unpredictable, you can still determine levels of risk in advance. This will help you identify potential crises that could arise and develop plans for those scenarios. If you regularly award grants to nonprofits that offer aid in areas prone to flooding, your organization can closely monitor the weather, identify grantees whose constituents are likely to be by flooding, and proactively contact trusted long-time grantees who may need emergency funding.

Additionally, consider setting aside funds specifically reserved for crisis situations. Analyze data from past crises to determine how much funding is needed, and weigh this number against your organization’s budget. Setting aside this money in advance will save you from shifting funding around or adjusting your budget.

Once the dust has settled, take the time to reflect on your approach during the crisis. Identify strengths and weaknesses, ranging from your timeliness to how easy it was for nonprofits to find your grants. If possible, continue to support the affected organizations after the crisis to fuel their efforts as other donations trail off.

Shop With Purpose: A Guide to Online Shopping Fundraisers

Shop With Purpose: A Guide to Online Shopping Fundraisers

It’s no secret that online shopping is rapidly growing in popularity. Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 billion customers are expected to make at least one online purchase sometime in 2023.

So, what do these statistics have to do with you, a nonprofit professional? They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping!

In this guide, you’ll learn everything you need to know to get started with an online shopping fundraiser for your nonprofit. Here’s what we’ll cover:

With the right tools on your side, you can turn an online shopping fundraiser into a lucrative year-round campaign for your organization. Let’s dive in!

Online Shopping Fundraisers: An Overview

An online shopping fundraiser allows your supporters to contribute to your nonprofit by making everyday purchases from participating e-commerce businesses.

To make this fundraiser work, you’ll need to sign your organization up with an online shopping fundraiser program. When supporters use the program’s app to shop online, a percentage of their total sale will go directly to your nonprofit at no additional cost to you or the shopper.

It’s likely that you heard of (or even participated in) AmazonSmile, one of the best-known programs that ran on this model, before its 2023 discontinuation. However, there are a variety of alternatives to AmazonSmile that your nonprofit can still partner with to run your online shopping fundraiser. Plus, these programs often offer benefits that Amazon Smile didn’t, such as higher commission rates and more flexibility in their retailer options.

Benefits of Online Shopping Fundraisers

Online shopping fundraisers benefit both your nonprofit and its supporters. Let’s explore some of the advantages from both perspectives.

For Nonprofits

Some of the reasons why your organization should consider launching an online shopping fundraiser include:

  • It’s easy to run. Once your partner program’s experts walk you through a simple onboarding process, your fundraiser will basically run itself. Then, all you have to do is promote the campaign and track your results.
  • It provides unrestricted funding. Some of the funds your nonprofit receives have to be used for specific programs or projects according to your agreement with the donor or grantmaker. However, the contributions from your online shopping fundraiser can be put toward any area of your nonprofit’s budget that needs additional funding, including operating expenses.
  • It helps diversify your nonprofit’s revenue streams. According to Jitasa’s nonprofit financial management guide, having multiple funding sources allows your organization to achieve greater financial stability. Online shopping fundraisers can be run year-round, making them a great way to supplement your nonprofit’s other fundraising efforts.

Online shopping fundraisers are also completely free for your organization to launch, and they work for nonprofits of all sizes and in all verticals.

For Supporters

Supporters can also benefit from your nonprofit’s online shopping fundraisers in multiple ways, including the following:

  • It’s a no-ask sale. Most other fundraising campaigns that involve buying items, such as product fundraisers or branded merchandise sales, require supporters to go out of their way to give to your organization. Online shopping fundraisers, on the other hand, allow supporters to contribute by purchasing items they were likely going to buy anyway, so they don’t have to spend any additional money to support your nonprofit.
  • It’s highly flexible. As long as the program you partner with has access to a wide network of retailers, supporters will have lots of options when it comes to shopping for your cause.
  • It allows them to shop more ethically. Shoppers can feel good about their online purchases when they know that they’re supporting an organization that makes a difference in their community at the same time.

Participating in an online shopping fundraiser can also be a great entry point for supporters to get involved with your nonprofit. If you review your fundraising data and notice that a brand-new supporter has just shopped for your cause, reach out to them with a welcome email series providing more information about your organization’s work and other ways for them to engage in it.

How to Launch an Online Shopping Fundraiser

According to ShopRaise’s guide to shopping for a cause, your organization can start its own online shopping fundraiser in just three easy steps. Let’s walk through the process in more detail.

1. Partner With a Fundraising Program

As stated previously, the first thing you need to do to launch your online shopping fundraiser is find a dedicated platform to launch your campaign. Look for a program that not only has connections to a wide network of retailers but will also handle all business negotiations for you. Additionally, make sure to ask about their commission rates and whether they can scale with your organization.

Once you’re onboarded with the program and they’ve created a branded landing page for your nonprofit, you’re ready to start spreading the word about your fundraiser to your supporters!

2. Market Your Fundraiser

Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Provide instructions for how to participate in your fundraiser and reminders to continue shopping for your cause via the following channels:

The program you partner with can sometimes help with this step by creating email templates, flyer designs, and website banners advertising your fundraiser, all featuring your organization’s logo and brand colors.

3. Track Your Results

Through your online shopping fundraiser platform, you’ll be able to view real-time data on your nonprofit’s campaign. Analyzing this information serves two main purposes. First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions.

Second, you can recognize your top supporters individually. Send them personalized thank-you messages with their names and fundraising totals, and remind them to keep up the good work in shopping for your cause. To protect shoppers’ privacy, these two pieces of information are all your organization will be able to see—only the supporter will know exactly what items they purchased.

Online shopping fundraisers combine two societal trends—e-commerce and digital fundraising—to provide year-round funding for your organization. While it’s important to maintain your usual fundraising pushes, such as events and your year-end giving campaign, supplementing these efforts with online shopping makes it even more likely that your nonprofit will bring in the revenue it needs to further its mission.

Read this guide to be inspired by these sports-themed fundraising ideas.

4 Fundamental Tips for Hosting a Sports-Themed Fundraiser

Sports have a way of bringing people together that’s unlike anything else. People also tend to be passionate about sports, so when you combine that passion with a good cause, you have a winning option for a fundraising event. Whether you’re raising money for a school team, your nonprofit’s general fund, a new outreach initiative, or other funding need, these tips for a sports-themed fundraising event will engage your community and get folks competing for a good cause.

Tip 1: Be Strategic About the Sport You Choose

The possibilities for a sports-themed event are endless, you’ll want to be strategic when choosing the focus of your sports-related event. The key is understanding your audience and the sport that they’ll best respond to. You don’t necessarily have to limit yourself to a physical sport either—esports, fantasy teams, or bracket challenges are also possibilities. Some popular charity sports events include:

  • Charity golf tournament
  • Volleyball tournament
  • Soccer shootout
  • Softball or baseball tournament
  • 3-on-3 basketball tournament
  • Walkathon or bikeathon
  • Fun run or walk
  • Dodgeball tournament
  • Mini-March Madness bracket challenge
  • Swim-a-thon
  • Online e-sports tournament

When choosing the sport that will work best for your organization or audience, you might first conduct a quick survey to garner feedback from your donors and constituents to see what interests them. Next, take the following considerations into account as you start planning:

  • Time of year. If your sport is played outdoors, you’ll need to choose a time of year with favorable weather in your area. If you’re hoping to involve families, be sure the event doesn’t overlap with the school day.
  • Budget. Some sports-related events come with a fair amount of overhead, including facility rental, signage, trophies or awards, food and beverage, advertising, and equipment rental. Create a loose budget so you have an idea of how much you’ll need to spend to get the event off the ground.
  • Facility availability. Research host facilities in your area and check their availability. You might ask the facility about the days and times of year they recommend to maximize participation.
  • Donor preferences. Use the results of your surveys and informal conversations with your audience to see what option is the most appealing (and they’re most likely to support with their participation). 
  • Relevance to your cause. Consider how the type of event relates to or can be connected to your mission in some way. This helps participants better understand what they’re helping raise money for. 

Tip 2: Incorporate Revenue-Boost Elements

Think about how you’ll generate revenue from your event. Participant registration fees, spectator tickets, sponsorships, and donation appeals are common, base revenue sources, but you’ll want to think broader and find other ways to boost fundraising. These revenue boosters often add additional fun and excitement to the event, making registrants eager to participate. GolfStatus recommends the following ideas to raise more dollars from your event:

  • Sport-specific contests. Add one or more contests that are specific to the sport, such as a hole-in-one or putting contest for a charity golf tournament or a three-point shot contest for a basketball tournament. Participants love testing their skill (or luck!) for the chance to win a prize.
  • Live or silent auctions. Seek donations for the items you’ll include in your auction to raise even more money. Consider using a mobile bidding platform so folks can make bids during the sporting event itself.
  • Raffles. Much like auction items, you can boost fundraising by selling raffle tickets for donated prizes. Make it easy for folks to buy raffle tickets when they register, when they check in for the event, and throughout the event.
  • Food and drink tickets. Work with a sponsor to donate food and beverages and sell tickets to attendees. Be sure to check with the host facility on any restrictions or regulations about outside food and drink.
  • Mini-games. Have fun and get creative in creating mini-games or contests to add to your event! Look for ways to incorporate your nonprofit’s cause in the games to help participants make a tangible connection to your cause. For example, if your nonprofit helps build homes for underprivileged families, you could hold a putting contest using building tools like sledgehammers or levels. 

Tip 3: Sell Sponsorships & Create Partnerships

Sponsorships are an incredibly powerful component of fundraising events. They provide a sizable portion of the event’s income, offset hard costs, add credibility to the event and your organization, and help forge partnerships with businesses for additional support down the road. Sports-focused events are particularly appealing to prospective sponsors—sponsorships are a well-known part of sports culture and provide a ton of brand exposure and lift to the sponsoring business while raising dollars for your nonprofit.

  • Make a list of event costs. Look at all the hard costs associated with the event, from facility rental, signage, and meals to entertainment, games, and attendee gifts, and sell sponsorships to cover them. 
  • Create sponsorship levels and packages. Offering different sponsorship levels allows more businesses to get involved and support your event at a dollar amount that fits into their marketing or charitable budgets.
  • Reach out to past supporters. Start with local businesses who have supported you in some way in the past, whether it was for another fundraising event or general support for your organization.
  • Use your networks. Tap into your planning team, staff, or board of directors to see who might have contacts at area businesses to make a short list of potential sponsors to go after.
  • Create personalized pitches and sponsorships. Work with businesses to determine what their goals are for sponsoring your event and find ways to help them get the biggest ROI. That might mean creating a custom sponsorship and corresponding pitch for some sponsors, but both you and the business will end up meeting your goals.
  • Outline the benefits of corporate philanthropy. When you communicate with potential sponsors, be sure to highlight how corporate philanthropy benefits your sponsors just as much as it does your event.

Once the event is over, it’s crucial to follow up with sponsors to thank them for their support and continue to cultivate the relationship for broader organizational support.

Tip 4: Use Technology to Manage Your Event and its Data

The information you collect as part of your fundraising event is powerful and paints a picture of who is supporting you through sports-related events, your organization’s ROI fundraiser, and where you should focus your event fundraising in the future. Nonprofit event planners should make data collection and management a priority and find ways to streamline and simplify its collection and management. Some fundraising metrics to monitor include:

  • Event signups (teams and individual participants and spectators)
  • Attendee conversion rate 
  • Total dollars raised
  • Average donation amount
  • Cost per participant
  • Attendee retention rate
  • Volunteer signup and retention rate

Collecting this important information is easier than you might think with event management software tailored for nonprofit needs. Look for platforms that are designed specifically for the sport your event is leveraging. For instance, if you’re hosting a charity golf fundraiser, you might consider using software with golf tournament planning and execution in mind.

Final Thoughts

These tips will set you up for success if you’re considering a sports-related fundraising event. Start by determining which sport you’ll focus on, look for ways to boost revenue, create and sell sponsorships, and track metrics. With a little preparation and data-driven thinking, your fundraiser can be a hole-in-one and make everyone feel like winners!

This image shows the title of this post — 6 Tips to Create an Ambassador Program for Your Nonprofit — next to cartoon people representing nonprofit ambassadors.

6 Tips to Create an Ambassador Program for Your Nonprofit

The nonprofit marketing space isn’t as straightforward as it once was. It’s easier than ever for nonprofits to connect with their supporters, but that also means there’s a lot of competition for donors’ attention.

One effective way to make your organization stand out is to create an ambassador program. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. This form of peer-to-peer marketing is highly compelling because people are more likely to support a cause that’s recommended by someone they know and trust.  

To ensure your ambassador program gets up and running quickly and yields a high return on investment, we’ll explore these top tips: 

  1. Identify the right recruits.
  2. Brand your ambassador program.
  3. Create clear roles and expectations for ambassadors.
  4. Empower ambassadors with training and resources. 
  5. Promote recognition and a sense of community. 
  6. Evaluate and adapt your program as needed. 

Supporters often want more than just to help promote your nonprofit’s cause — they want to feel like members of your community. An ambassador program gives them an outlet to express their passion for your mission and share their enthusiasm with others. 

1. Identify the right recruits.

Effective nonprofit influencers can be found almost anywhere. The best recruits for your ambassador program will all share one trait in common: a deep sense of commitment to your cause. 

Search for individuals who have a strong existing relationship with your organization and are particularly vocal about their love for your cause. Potential ambassadors could be: 

  • Donors 
  • Volunteers
  • Peer-to-peer fundraisers
  • Beneficiaries of your programs
  • Social media followers 

Use software solutions like your donor management system and volunteer management platform to identify long-time, highly engaged supporters. Filter your database by length of involvement or number of interactions to find your top supporters.

Then, personally reach out to these individuals with an invitation to join your ambassador program. Reference their past involvement to explain why you’re reaching out. For example, you might say: “Eliza, we are so excited to invite you to join our new ambassador program. Your passionate volunteer involvement and past peer-to-peer fundraising experience make you a perfect fit for our new program.”

2. Brand your ambassador program.

You’ll have an easier time bringing recruits on board when your ambassador program looks official and professional. Create an eye-catching brand for your program by thinking through the program’s: 

  • Name
  • Logo 
  • Tagline
  • Colors

Incorporate these brand elements into your promotional materials, such as your social media posts and personal emails to potential participants. 

For example, here’s a flyer for a fictional environmental nonprofit ambassador program with a cohesive brand:

This image shows a flyer representing a fictional “Wildlife Warriors” ambassador program. It’s encouraging people to get involved by scanning a QR code.

This flyer features the organization’s brand name, logo, and a QR code that potential participants can scan for more information.

You can also boost the sense of community by creating branded merchandise for your program, such as hats, T-shirts, or name tags. Offering new ambassadors matching items will help them feel like members of an exclusive team.

3. Create clear roles and expectations for ambassadors.

Ultimately, your ambassador program shouldn’t just provide new engagement opportunities for supporters — it should also tangibly support your marketing and fundraising efforts. 

Take the following steps to ensure your ambassador program bolsters your existing strategies: 

  • Set goals for your ambassadors internally. Determine the metrics you will track to assess your ambassador program’s effectiveness. For instance, you may track key performance indicators like peer-to-peer fundraising participation rates, donations that can be attributed to ambassadors’ influence, or social media engagement rates. 
  • Define clear roles and responsibilities. For example, will ambassadors promote your peer-to-peer fundraisers? Will they share social media content? Will they speak on your behalf at events? All of the above may be possible. Delineate clear roles so that potential participants understand what will be expected of them. 
  • Establish guidelines for program membership. Create clear regulations that ambassadors should follow when acting on behalf of your cause. For example, you might establish rules regarding the type of content ambassadors can share on behalf of your organization, such as pre-approved images or messages. 

When potential ambassadors understand what your program entails, you can narrow down your recruit list to just individuals who feel comfortable with the role expectations. And with clear metrics to guide your program, you can determine whether it’s a worthwhile use of your time and resources. 

4. Empower ambassadors with training and resources. 

Invite your new ambassadors to a training session to help them get up and running in their new roles. Depending on how spread out your ambassadors are, you might host a video or in-person meeting. Reiterate the role expectations and let ambassadors get to know one another with some icebreaker activities. 

Also, craft a training manual for ambassadors to follow while promoting your organization. Your manual should include your brand guidelines and ambassador program regulations. You should also include marketing materials that ambassadors can use in their promotional efforts, such as: 

  • Personalized donation page linksGive each ambassador a personalized donation page link with a custom URL. You can even let them personalize the page with information about their connection to your cause and photos of themselves participating in your events or volunteer opportunities. 
  • Custom graphics. Create branded graphics that ambassadors can use in their promotional materials, such as fundraising thermometers or infographics. You can use a tool such as the Bloomerang fundraising thermometer generator to quickly create a graphic with your nonprofit’s brand colors. 
  • Messaging guidelines. Provide ambassadors with a variety of messages they can use in social media posts or emails. Make sure they’re clear about your nonprofit’s tone and brand voice. For example, you might advise them to strike a friendly, approachable tone in their social media posts.

Let ambassadors know that they can come to you at any time with questions or concerns. You may even set up a mentorship or buddy program within your ambassador group to ensure each participant has at least one peer they can turn to for support. 

5. Promote recognition and a sense of community. 

Fostering a strong community among your ambassadors can encourage program retention. Plus, when ambassadors have fun supporting your mission and feel engaged in your cause, their promotional efforts will be much more genuine. 

Pull from your donor recognition playbook to develop an appreciation approach for your ambassador program. Show your gratitude by: 

  • Offering ambassadors-only communication avenues, such as a Facebook group or group chat
  • Publicly recognizing ambassadors on social media and within blog posts
  • Sending thank-you gifts and personalized gratitude messages
  • Sharing wins with ambassadors, such as donation increases, to highlight their impact

Celebrate your ambassadors’ accomplishments through meet-ups and events such as a happy hour or picnic. You can even host an award ceremony to honor your most successful ambassadors and thank them for their hard work. 

6. Evaluate and adapt your program as needed. 

As your ambassador program gets underway, you might find that certain strategies aren’t working out as expected. Remain flexible and adjust your program when necessary to continue offering a high-quality experience to participants and ensure that your program effectively supports your nonprofit. 

Continuously evaluate your program by taking the following steps: 

  • Survey ambassadors to ask for their feedback on your program. Ask questions about their level of satisfaction with the program, any suggestions they have for improving the program, and areas where they may need more support. Highlight any trends in their responses and incorporate their feedback as applicable. 
  • Track metrics to assess progress made toward your goals. Keep an eye on the key performance indicators you identified during the planning process. Note any drastic increases or decreases in your metrics, investigate potential causes, and adjust your approach accordingly. 

Supporting your ambassadors every step of the way is one of the most effective ways to ensure a high ROI for your program. Take ambassadors’ feedback seriously to ensure you’re continuing to meet their needs and providing a positive experience.

Once your ambassador program gets up and running, it can be a powerful addition to your marketing strategy. Your ambassadors can help you connect with new potential donors and spread awareness of your mission more effectively. With these tips, you’ll make sure they have everything they need to perform their roles at a high level.

4 Online Fundraising Campaign Ideas to Boost Your Reach

4 Online Fundraising Campaign Ideas to Boost Your Reach

These days, almost everything has gone digital—even fundraising. Hosting your fundraising campaign online is beneficial not only for the existing donors in your community, but also for reaching new donors. An online campaign can expand your reach beyond your community, acting as an innovative way to engage supporters from across the country and even the world. 

To get started, you’ll need a compelling fundraising campaign idea that aligns with your nonprofit’s goals and meets your unique audience’s interests and motivations. Not sure where to begin? Explore our roundup of the top online fundraising ideas guaranteed to spur donations and help you achieve your fundraising goals:

Host a combination of these campaigns or use them as inspiration to plan a unique online fundraiser at any point of the year. Let’s dive in! 

Peer-to-Peer Fundraiser 

Peer-to-peer fundraising is a fun and engaging way to get your supporters directly involved in the fundraising process. During a peer-to-peer fundraiser, you’ll hand over the fundraising reins to your most loyal supporters, empowering them to create their own fundraising pages. By tapping their personal networks to help meet their fundraising goals, your supporters will effectively introduce you to brand new donors, boosting your donor acquisition rate

To maximize the success of your online fundraising campaign, the OneCause guide to peer-to-peer fundraising best practices recommends leveraging these best practices: 

  • Recruit supporters to help: Market your peer-to-peer campaign online using channels like your website, social media, and email to help promote this opportunity and pique your existing supporters’ interest. You can also reach out to well-connected supporters, like board members and major donors, to serve as ambassadors and lend a helping hand in fundraising. 
  • Provide training and instructions: Consider hosting an online training session to go over peer-to-peer fundraising best practices and how to create a personal fundraising page. You can also consolidate these instructions in a digital guidebook that can be accessed at any time. Make sure you have a point-person to field any supporter questions and walk them through best practices if they need additional advice. 
  • Pair your campaign with exciting events: Consider hosting your peer-to-peer fundraiser alongside an event to increase engagement, such as a walk-a-thon, an online silent auction, or a livestreamed panel with members of your team who can discuss your cause in detail.  

Once your fundraiser concludes, remember to thank all of your peer-to-peer fundraisers who helped make it happen. A handwritten thank-you note or shout-out on social media can go a long way in helping your supporters feel appreciated and eager to champion your cause again in the future. 

Matching Gift Campaign 

According to 360MatchPro’s guide to corporate philanthropy, a matching gift campaign allows your nonprofit to double the impact of donors’ gifts with the help of corporate support. In a matching gift campaign, corporate donors will match gifts during a certain period of time. For example, if a donor gave $100 to your nonprofit, a corporate sponsor might match this at a 1:1 ratio, resulting in $200 for your nonprofit.  

To get started with matching gifts, follow these steps: 

  • Research companies with similar values and interests: Research local businesses and ask your board members and staff for references of companies who may be interested. Even if they say no to providing a matching gift, they may be a valuable resource to tap into for future fundraisers, such as sponsorship opportunities or silent auction item procurement.  
  • Create a corporate sponsorship proposal: Create a letter that pitches a partnership, outlines what type of support you’re seeking (such as matching at a 1:1 or 2:1 ratio), and when you hope to host a matching gift campaign. You’ll also need to explain how the gift matching will help bring your nonprofit closer to reaching its goals and how your corporate partner will benefit from this arrangement. For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support. 
  • Follow up and express appreciation: At the end of your matching gift campaign, let your corporate partner know how much you raised and how the funds will be used to further your mission. Expressing gratitude can help you secure their support again in the future. 

Make sure to promote your matching gift campaign widely and well in advance so supporters know when it’s happening and how they can get involved.  

Text-to-Give Campaign 

A text-to-give campaign is one of the easiest ways to raise money online. It enables donors to give donations at any time on their own devices. Supporters simply submit donations right from their phones, making the donation process inherently convenient, simple, and rewarding.  

You can use text-to-give donation channels for everyday fundraising, not just during an event. Using it is easy—all your supporters need is a specific keyword and the short- or long-code that they’ll text (which should be provided by your text-to-give solution). This will automatically take mobile donors to your nonprofit’s donation page.  

Be sure to find a good software solution that can support virtual transactions and customizations specific to your nonprofit. Specifically, look for a text-to-give solution that offers features like: 

  • Gamification tools to inspire giving, including a scoreboard 
  • Automated email receipts 
  • Flexible payment options 
  • Donor data collection and automated reports

On top of having the right fundraising technology, you also need to make sure you’re doing everything possible to build up your contact list. Promote your text-to-give campaign widely to encourage all your supporters to opt-in. A multichannel marketing plan can help you put your text-to-give campaign at the forefront of supporters’ minds, so consider generating content related to text-to-give on your social media, website, and email newsletters. 

Crowdfunding Campaign 

If you’re looking for a campaign that will make a big impact without asking your donors to empty their wallets, a crowdfunding campaign might be right for you. A crowdfunding campaign raises smaller amounts of revenue from a large pool of donors—think $5 per person. If you ask a group of 100 donors to give that much, you will walk away with a hefty donation, and your donors won’t feel fatigued. 

Most crowdfunding campaigns happen online, so you’ll need to establish a strong digital presence for your fundraiser. Consider creating a fundraising microsite with the following elements: 

  • Embedded donation form with a simple donation process and limited prompts
  • Your nonprofit’s branding
  • Storytelling that explains how the donations will be used, including emotionally compelling visuals
  • Social sharing features so supporters can promote your microsite among their personal networks

After your crowdfunding campaign wraps up, be sure to show your appreciation to all of your participating donors and share how the donations will be used. By cultivating relationships with these donors, you can increase the likelihood that they’ll continue to come back and donate to your organization again and again! 

Wrapping Up 

As you think through which fundraising idea makes the most sense for your organization, consider your audience and what will excite them the most to give. Then, channel that idea into a well-designed online campaign that will help you spread awareness and bring in more funds.  

Before you dive into your new campaign, make sure you’re working with the best fundraising technology so you can run your online campaign seamlessly. An all-in-one fundraising platform will provide your nonprofit with everything you need to succeed, whether you’re hosting an in-person, online, or hybrid campaign. Happy fundraising!