Engage your community and make a difference with these outreach ideas.

Community Outreach Ideas – Nonprofit Catalog

Our communities are what make us strong as individuals. Community members celebrate and help one another in impactful ways. When a community comes together to support a cause, it is a site to behold.

Schools, nonprofits, and other organizations are uniquely defined by their communities. These organizations exist to further a greater cause. Their relationship with the community directly affects their ability to realize their mission. 

That’s why, as a nonprofit, your community outreach matters. Without the ongoing support of your local and global communities, your nonprofit’s mission would still be a dream instead of a reality. Connecting with your community can also improve your fundraising efforts and further your positive brand awareness.

What is community outreach? 

Community outreach involves a nonprofit’s efforts to engage community members in fundraising or volunteer opportunities that support a charitable cause. This could look like inviting community members to participate in a 5K fundraiser or attend a fancy fundraising dinner.

Effective community outreach requires transparency and genuine interest from your nonprofit. You have to show community members that you care about them and are invested in being a positive force for good in the local area. Get to know your community members personally and express a sincere interest in their lives. 

Once you’ve established a positive relationship with your community members, encourage them to invite their family and friends to upcoming fundraising events. If you stay consistent, soon, you will have a reliable, diverse community network.

Benefits of community outreach

There are several upsides to community outreach. Although it takes a bit of effort, you will reap the benefits in years to come. A successful community outreach program will help you:

Regular community outreach can help your nonprofit in several ways.
  • Improve your organization’s public image. It’s one thing to be noticed as an organization. It’s quite another to get consistent praise for your efforts. When community members mention your nonprofit in a positive light, it’s like free word-of-mouth advertising. In other words, people value direct referrals from those they trust incredibly highly. 
  • Raise greater awareness and support for your mission. Community outreach gets people talking about your promise to make a difference and opens the door to fostering more support. People naturally reference your mission when they know your nonprofit name.
  • Develop valuable community partnerships, such as corporate sponsorships. In many ways, corporate sponsorships can be the golden ticket that helps your fundraising get off the ground. Partnerships with other local organizations are useful as well. When you team up with another local school or nonprofit to host an event or fundraising campaign, your united efforts will go a long way.

These are just a few of the pros of getting to know your community. Be aware that these benefits may take some time to materialize, but once they do, they can exponentially propel your mission forward.

What are some effective community outreach ideas? 

Creating a plan will assist your community outreach efforts. Ideally, your strategy will contain a variety of outlined ideas planned throughout the year. If your organization is newer, planning more outreach events ahead of time will maximize your ROI.

Below are some options to reference to find the optimal pathway for community outreach success:

  • Host a volunteer open house. Volunteer open houses are similar to regular open houses because they are casual, low-stakes networking opportunities.  It can be a drop-in event where community members can volunteer for an hour or so while learning about your volunteer opportunities and program. 
  • Engage community members in a sneaker recycling program. Everyone, especially parents with growing kids, has an extra pair of running shoes lying around. Partner with a sneaker recycling program like Sneaker4FGood to collect gently worn, used and new running shoes from your community members. You could host a 5K to collect the shoes, take them to the nearest shipping center, and receive a check in exchange for the donated shoes. 
  • Host a peer-to-peer fundraising campaign. Have your current network facilitate supporter growth. Peer-to-peer fundraising is a personalized campaign reliant on volunteers requesting support from their networks. These volunteers act as ambassadors for your cause and help you reach your fundraising goals. 
  • Lead a sustainability webinar. We can all do our part to cherish the environment. A sustainability webinar explores practical ways your community can give back. You could cover various topics like how to decrease single plastic use or top farmer’s market picks.
  • Partner with a local business for an event or fundraiser. Talk with community members to learn about their favorite local restaurants or entertainment venues. Then reach out to these businesses and inquire about hosting an event or fundraiser in their spaces. It could look like a brunch at a cozy breakfast spot with proceeds benefiting your cause. 
  • Interact with supporters on social media. Keep your social media feed updated with the latest content about your mission. Reach out to potential supporters directly to see if they would be interested in featuring you in a post or on their timeline. 
  • Ask for supporter feedback. Send a survey or offer a poll on your website. Gather supporter feedback concerning specific fundraisers to see how you can improve for your next event. Make sure your surveys are short and straightforward to respect your supporter’s time. 
  • Provide advocacy opportunities. Do you see a major opportunity for positive change within your community? Categorize your community needs and tackle them by advocating for either policy, environmental, or systems change. Host an advocacy committee to reach out to the appropriate leaders to kickstart your movement.

A combination of fundraising ideas, volunteer opportunities, and community events can help you reach different audiences. Get to know your community to decide which outreach idea they would most likely do. Make your outreach relevant and impactful to them. 

Additional Resources

Learn more about nonprofit bookkeeping and how it is used to help organizations like yours.

Nonprofit Bookkeeping – Nonprofit Catalog

Your nonprofit works hard to raise money effectively and efficiently, so your fundraising team is often knee-deep in the process of finding new revenue streams. But what happens after those monies are acquired? How do you keep track of it all? Financial management is an essential part of your ability to fund your nonprofit’s mission, and it all starts with bookkeeping.

What Is Nonprofit Accounting?

Nonprofit bookkeeping is the process of inputting and organizing your nonprofit’s financial data. When your nonprofit makes money through fundraising, investing, or other strategies, your bookkeeper is the one to input the information about that money into your accounting system and ensure it’s labeled and allocated correctly. 

When your nonprofit registered to be a 501(c)(3) organization, you received tax-exempt status. But you also agreed as a part of that registration that you would ensure a high level of transparency regarding your finances in order to maintain that status with the IRS. Therefore, it’s critical to ensure your funding is recorded properly—a task that falls directly on your bookkeeper. 

At many smaller organizations, the job of bookkeeping falls largely on executive directors or high-level staff members. This creates another hat for those professionals to wear in their work at the organization. Meanwhile, large organizations with more transactions to keep track of might hire a full-time bookkeeper to manage their day-to-day finances, although hiring can be expensive. The best in-between option for nonprofits is to outsource your bookkeeping and accounting needs to an experienced, nonprofit-specific firm. 

You might be asking, “Bookkeeping and accounting? Why do we need both? Aren’t they basically the same thing?” In short, no. Let’s take a closer look at the differences between these commonly confused roles.

How are Bookkeeping and Accounting Different?

While often lumped together in one category, nonprofit bookkeeping and accounting are two distinct roles. Here are the main differences between the two:

Let’s examine the differences between nonprofit bookkeeping and accounting.

Nonprofit Bookkeeping

Nonprofit bookkeepers manage the day-to-day operational needs of an organization. This includes tasks like data entry, writing checks, and allocating expenses. Because it tends to be fairly administrative in nature, nonprofit bookkeepers don’t usually require specialized degrees or CPA certifications. However, this doesn’t mean the job is easy! Bookkeeping requires strong organizational skills to keep everything straight.

Nonprofit Accounting

Nonprofit accounting is like the big brother to bookkeeping. Accountants analyze your nonprofit’s financial data to determine the next steps that will help your organization reach its goals. This role requires a four-year degree and most people who occupy this position are CPA-certified. Accountants also reconcile your bank accounts, prepare your books for audits, compile and submit tax forms, and create your annual budget. 

Both of these roles are essential for your nonprofit to have effective financial management practices, but they’re often completed by two different people. This way, you’ll create stronger internal controls that help prevent fraud at your nonprofit.

What Does a Nonprofit Bookkeeper Do?

Your nonprofit bookkeeper’s duties are varied, but they may include tasks such as: 

  • Data entry. Basic data entry involves recording all of your nonprofit’s expenses, revenue, transactions, and other financial information in your dedicated accounting software or a spreadsheet. 
  • Writing checks and making bank deposits. When your nonprofit needs someone to go to the bank to deposit cash from in-person donations or to write the check for your water bill this month, you’ll call upon your nonprofit bookkeeper. 
  • Processing payroll. Larger organizations may rely on a separate HR department to process payroll, but small to mid-sized nonprofits often let this responsibility fall onto their nonprofit bookkeeper. 
  • Allocating expenses. Nonprofit bookkeepers are in charge of organizing the allocations for various organizational expenses. For example, they may allocate what expenses are dedicated to different programs, administrative costs, and fundraising campaigns.

As you can see, your nonprofit bookkeeper is primarily responsible for keeping all of your nonprofit’s financial information organized and ready to be acted upon. If your organization’s bookkeeping duties currently fall on your executive members of the team, consider if it’s worth it to designate a dedicated staff member or outsourced bookkeeper to help manage the responsibilities.

Additional Resources

Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog

Bookkeeping and Accounting Services for Nonprofits – Some organizations outsource their bookkeeping and accounting needs to organizations like Jitasa. Learn more about how this works and why it can benefit your nonprofit.

Year-End Giving – Your organization raises a lot of money at the end of the year. This guide will help you prepare to raise that funding and record it properly.

Labor unions are an important part of establishing working conditions in many industries.

What is a Labor Union? – Nonprofit Catalog

A labor union is a nonprofit coalition of workers in the same trade or industry. They are similar to associations, but unions are formed to protect workers’ rights and ensure that favorable conditions are maintained in the workplace. This happens through collective bargaining between the union representative and the employer. Union representatives often negotiate factors such as wages, benefits, schedules, safety, and job security on behalf of the workers. 

Unions are membership-based organizations. Usually, unions charge a small monthly membership fee that gets automatically deducted from their members’ paychecks. Members have a direct say and can vote on the issues that make it to the collective bargaining stage. Thus, workers who are represented by unions aren’t necessarily members of the union. 

Who’s involved with labor unions?

There are three important parties involved in labor unions. They are:

  • The workers. According to the United States Bureau of Labor Statistics, there were 14 million union members in the United States as of 2021. That’s 12% of the full- and part-time workforce. ⅔ of union members are women and people of color, which means they are highly represented by unions relative to their population. 
  • The employers. These players are in managerial positions within companies represented by unions. 
  • The union representatives. Union representatives are often workers who bargain with employers to establish better working conditions. These representatives are elected from the 

These players work together to establish the atmosphere at work and address the concerns of the workers. 

Labor unions are extremely diverse groups of workers.

What industries have labor union representation?

Numerous industries have union representation. Industries with a significant union presence include:

  • Transportation
  • Utilities
  • Public administration
  • Public protective services (police officers and firefighters)
  • Education
  • Television and film production
  • Live entertainment
  • Construction
  • Healthcare

While these industries have more union representation on average, there are many other industries that are represented by unions. 

How are unions structured?

There are numerous sizes and scales of unions. Most national unions are part of the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO). The AFL-CIO also represents smaller unions at the state and local levels. That being said, many smaller unions aren’t part of the AFL-CIO.

The AFL-CIO acts as an advocate for unions in the legislative process so unions are allowed to exist and achieve their goals across the country. Also, members of the AFL-CIO meet every four years, introducing them to other union delegates. This allows AFL-CIO members to learn from like-minded union members and adjust their collective bargaining approach.  

Whether they’re part of the AFL-CIO or are independent, nearly every national union has local members on a state- or city-wide scale. These representatives resolve grievances and issues within unionized work environments. 

Is union membership mandatory?

It depends on the state. 28 states are right-to-work states, meaning that union membership isn’t mandatory. The other 22 states do require union membership if the workplace is represented by one. 

Additional resources

Nonprofit Basics – Learn more about nonprofit management essentials by exploring other expert resources. 

Tips for Recruiting the Next Generation of Union Workers – Are you a union manager looking for new, younger members? Learn how to recruit this valuable demographic in this guide. 

6 Tips: How to Manage and Retain Union Membership – Retaining your union’s membership is crucial for achieving your goals. Make your members want to stay by using this guide. 

This glossary entry will cover the basics of nonprofit donor relations.

An Overview of Donor Relations – Nonprofit Catalog

Donors power your nonprofit’s work. Without them, you could never deliver your mission to your beneficiaries. And yet some nonprofits make the mistake of viewing their donors as blank checks instead of people. This can be detrimental to your nonprofit’s efforts to fundraise and grow its community.

That’s why focusing on donor relations is so critical for nonprofits—strengthened donor relationships empower you to accomplish your goals and connect with other people who are passionate about your cause and can offer sustained support for your work.

What Is Donor Relations?

Donor relations consists of all the efforts that a nonprofit organization puts into building relationships with its donors and making them feel seen and valued as people.

Your efforts to cultivate lasting relationships with your donors should begin when you first connect with them, whether through prospecting or the donors’ own moves to get involved with your organization. Then, you can continue to build those relationships so that they last.

Donor Relations vs. Donor Stewardship

Often when talking about donor relations, you’ll hear the term “donor stewardship” come up. This makes sense since the two go hand in hand. But there are important differences to note:

  • Donor relations: This relates to how you treat donors and how they perceive your organization.
  • Donor stewardship: Donor stewardship is a form of donor relations that is more specifically employed to express gratitude for gifts and maintain and grow relationships with donors with the goal of them continuing to give in the future.

In other words, donor relations focuses on donors themselves, while its subset, donor stewardship, focuses on donors’ gifts. Both are a critical part of a sustainable and successful fundraising strategy.

Why Should Nonprofits Focus on Donor Relations?

Focusing on donor relations requires an investment of your nonprofit’s time and resources. But doing so can pay dividends as you experience the following benefits:

  • Increased giving and involvement: Better donor relations leads to higher donor retention rates, which can result in more donations over time, as well as other forms of involvement like volunteering, event attendance, and board service.
  • More information about your organization’s community and its needs: The better you get to know your donors, the better you’ll understand your organization’s community and what it needs from you to assist you in delivering your mission.
  • Stronger reputation for your organization: When you treat your donors well, word gets around, strengthening your image as an organization that cares about people and making positive change in the world.

In addition to these benefits, focusing on donor relations just makes logical and financial sense. Some nonprofits are misguided in thinking that skipping crucial opportunities to boost donor relations is the easy way out. In reality, constantly having to acquire new donors and supporters can be more costly and difficult than investing in your relationships with those who are already contributing to your cause.

6 Tips for Strengthening Donor Relationships

Now that you know the basics of donor relations, you’re likely ready to start strengthening the relationships you have with your donors. Here are six tips for doing so:

This is a list of tips for strengthening donor relationships.
  1. Lay a solid foundation by conducting thorough prospect research. Prospect research empowers you to learn about your donors before they actually become donors. Through this process, you learn as much as you can about potential donors’ capacity to give and their affinity for your cause, which can guide you in the relationship-building process.
  2. Get to know your donors. Prospect research won’t be able to tell you everything about your donors. You’ll need to regularly meet with your donors, having an open mind and listening ear, to really get to know them as people.
  3. Work with a nonprofit consultant to fine-tune your strategy. Sometimes it can be helpful to work with an outside expert to fine-tune your approach to fundraising and donor relations. Consider working with a nonprofit consultant who can take an objective look at your current approach and help you implement sustainable improvements.
  4. Communicate often. Just like any relationship in life, staying in touch will be a crucial part of remaining connected to your donors. Reach out often, whether you’re making regular phone calls or chatting over coffee.
  5. Invite donors to further their involvement in your cause. Donating isn’t the only value donors can give to your cause. Let them know about opportunities to volunteer, attend events, or even serve on your board. Better yet, keep an eye out for opportunities that align with their values and interests so that they’ll be more inclined to jump in.
  6. Genuinely thank your donors. Any time a donor gives, whether they’re contributing time, money, or feedback, make sure to thank them. A small thank-you can go a long way in helping you maintain and strengthen donor relationships.

Donor relations is a critical focus area for nonprofits who want to pursue sustained success and future growth. Run with these tips to strengthen your relationships with your donors!

Additional Resources

Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.

Creating a Capital Campaign Plan: Complete Guide & Template – Donor relations gets a little more complicated with large-scale capital campaigns. Learn how to set yourself up for success by exploring this guide.

Peer-to-Peer Fundraising: Your Nonprofit’s Guide — Peer-to-peer fundraising gives donors the unique opportunity to fundraise on your behalf. Check out how it works!

In this catalog entry, you'll learn all about fundraising campaign websites.

Fundraising Campaign Websites – Nonprofit Catalog

Once your nonprofit has put in all the effort to plan a fundraising campaign, you should spread the word to generate support. A fundraising campaign website is one of the most effective tools in your marketing strategy for catching supporters’ interest and empowering them to give. Let’s explore the basics of campaign websites!

What Is A Fundraising Campaign Website?

A fundraising campaign website hosts all the information your supporters need to get involved with your nonprofit’s campaigns. This website will help you promote your campaign, spread awareness about your cause, and get your supporters involved, whether they’re donating, volunteering, or sharing your organization’s message.

Campaign web pages can be created on your main website, or you can create a separate microsite for each large campaign. Microsites are separate from the main website, with a different URL, so they allow you to really feature the campaign and its related details. Depending on the size of your organization and its campaigns, as well as what you know about your supporters and how they engage with your cause online, this could be a great option for you.

What Are The Elements of a Campaign Website?

For your website to be an effective tool, it will need to include certain elements that create a positive user experience for your supporters. Here are some essentials to include:

This image shows all th elements of a campaign website.
  • An Explanation of Your Mission and Campaign: Every fundraising campaign you run should be closely tied to your organization’s larger mission and purpose. Provide a short explanation of what your organization is all about and how your campaign fits into the context of your cause so that supporters know what they’re contributing to.
  • Your Organization’s Branding: Whether you designed it deliberately or not, your nonprofit has its own unique brand that includes everything from your logo and color scheme to your guiding values. Incorporating your brand on your website can make this marketing tool more consistent with the rest of your organization’s operations and help you look more professional and legitimate.
  • A Donation Form: A well-designed donation form is a crucial part of your fundraising campaign website. After all, this is the tool your supporters will use to act on their passion for your cause and donate to your organization. Keep your form short and simple, with only a few questions that capture essential information (payment details, contact information, etc.). To further optimize your form, offer supporters suggested giving amounts, the option to enroll in your recurring giving program, and the chance to check their matching gift eligibility.
  • A Volunteer Sign-Up Form: Similar to a donation form, a volunteer sign-up form empowers supporters to take action in the name of your cause by donating their time and talents. Again, keep the form short but ask for information that will allow you to pair each individual volunteer with a role that suits their age, abilities, and interests as much as possible. If necessary, ensure you include training or waiver information, too.
  • A Fundraising Thermometer: Your supporters will want to know how close your organization is to meeting its campaign goals, so make sure to include a fundraising thermometer on your website. Feature your thermometer in a prominent place on the site, and update it regularly to encourage your supporters to keep giving until it fills up!
  • Social Media Sharing Icons: Your supporters can serve as ambassadors for your cause and your campaigns by sharing your fundraising campaign website with their personal networks. Make it easy for them to do so by including social media sharing icons in the header or footer of your web pages so they can easily click through to their favorite platforms and share about you!

These elements can all work together to make your campaign website a powerful marketing asset. Depending on the nature of your campaign, you may want to include other features like an event registration form, an advocacy campaign explainer, or an online merchandise store.

4 Fundraising Website Design Best Practices

Including the elements discussed above in your fundraising website will allow you to set up a site that pulls your supporters in. Here are some design best practices to implement to take your site to new heights:

  1. Hone the user experience by prioritizing smooth navigation, writing digestible content, and including high-quality images across the site.
  2. Ensure your website is accessible for people of all abilities by following Web Content Accessibility Guidelines (WCAG).
  3. Optimize your site for mobile so that everything resizes properly and no one has to pinch and zoom to understand your content or use your tools.
  4. Work with a nonprofit website design agency to take the look and feel of your site to the next level!

A well-designed fundraising campaign website that contains all the right elements and information can help your nonprofit succeed in its next fundraising endeavor. Use these tips to get started building your fundraising website today!

Additional Resources

Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.

Nonprofit Website Builders: The 11+ Best Providers – To make an amazing campaign website, you’ll need the help of a robust website builder. Here are some recommendations.

SEO for Nonprofits: A Complete Guide [+ Optimization Tips] – Search engine optimization (SEO) can help people find your website and campaign pages. Learn how to tap into the power of SEO by reading this guide!

Learn the basics of back to school events in this guide.

Back to School Events – Nonprofit Catalog

As summer draws to a close and the curtains open on the school year, both students and staff are eager to reconnect with one another. Hosting a back to school event creates an ideal opportunity to gather everyone together and raise school funds to support another productive year.

Back to school events can come in many forms, so there is plenty of flexibility to choose the most suitable event for your goals and budget. When it comes to planning one, prioritize offering an enjoyable experience for attendees and maximizing fundraising efforts for your school.

What are back to school events?

Back to school events are social functions usually held at the beginning of a school year to celebrate students’ return from the summer break. These can be tailored to the student population, exclusive to school staff, or even open to the local community. To have everything ready by the time students start their classes, back to school events require prior planning and preparation.

There is a wide range of exciting events suitable for schools of all sizes and students of all ages. By taking the time to align your planning committee on your objectives and budget, you can narrow down the list to find a back to school fundraiser idea that works for your school.

How do I organize a back to school event?

Since back to school events tend to be larger scale and involve attendees from diverse backgrounds and interests, it’s important to think ahead to ensure you plan an engaging and successful event. By agreeing on a concrete plan, you can kick off the new school year on a positive and productive note.

Use these following steps as a guide for hosting a successful back to school event:

This image lists the steps for organizing a back to school event discussed in the content below.
  1. Establish a planning committee. There is an abundance of fundraising event ideas to wrap up the summer break and usher in the school year. To efficiently sift through these, it’s crucial to establish a planning committee dedicated to managing the event from start to finish. Gather feedback from school board members and staff to determine what options work best for your school.
  2. Set event goals and priorities. Your committee should gather and review your school’s fundraising objectives. This information will be helpful in deciding which type of event to host. You should also keep these priorities in mind as you move forward with arrangements and planning.
  3. Determine your resources. As you get a more solid idea of the location and type of event you’re arranging, start thinking about potential associated costs. How much time and resources can your school devote to a successful back to school event? Set a budget and use it to stay on track as you move toward your goals.
  4. Spread the word. A significant step in preparing for any event involves making sure that people know about it. The more people you reach, the greater your attendance rate will be. Use methods such as email communications, flyers, and social media to get students, staff, parents, and community members excited about the upcoming function. This is also an opportune time to seek out any volunteers to help out on event day.
  5. Host your event. Once everything is planned and ready to go, it’s time to host your event. Be sure to use this occasion to cultivate school spirit, connect with parents, and encourage attendees to support your school.

Hosting a successful back to school event can be beneficial for both your school and event attendees alike. All it takes is some thoughtful planning to get started.

What are popular event fundraising ideas?

With so many possibilities, it can get a little time-consuming to look into all the event ideas your school could consider. Learning more about popular back to school fundraising events can provide a helpful jumping-off point.

Offer students and parents some fun and enjoyable ways to show their school spirit with these following ideas:

  • Raffles
  • Book Fairs and Readathons
  • Movie Night
  • Game Night
  • Trivia Night
  • School Carnival
  • Fun Run or Walkathon

You can even incentivize attendance and participation from invited guests by organizing games and prizes at your event.

A memorable back to school event can provide an added boost of enthusiasm for students as they begin their fall semester. Ensure a positive and productive start to the school year for both your school and your students with one of these engaging ideas.

Additional Resources

Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.

Why is Read Across America Important? – Read Across America Week is another ideal time for raising money for students’ education and encouraging them to learn. This article will help you get started with hosting a Read-a-Thon.

Nonprofit Event Planning – Thoughtful planning is essential for providing a solid foundation for any event. Learn more about effective event planning in this guide.

This guide walks through the basics of Volunteers for Salesforce.

Volunteers for Salesforce – Nonprofit Catalog

Salesforce is one of the most popular options for nonprofits to manage donors and track programs. Specifically, Salesforce products can be especially useful for nonprofits looking for a fully customizable, scalable constituent relationship management system (CRM).

Nonprofits interested in Salesforce should assess the Salesforce Nonprofit Success Pack (NPSP). NPSP configures the base Salesforce CRM to facilitate a number of essential nonprofit tasks, giving you the ability to launch fundraisers, conduct program management, manage donors, and more.

The Salesforce platform can be customized and expanded through a variety of apps available for download on the Salesforce AppExchange. If you’re looking to run your volunteer programs through Salesforce, then explore Volunteers for Salesforce, an app that adds all the features you need to manage your volunteer program.

What is Volunteers for Salesforce?

Volunteers for Salesforce is a free open-source app that nonprofits can integrate into their Salesforce CRM. With this app, volunteer managers can manage volunteer programs by designing volunteer opportunity posts, creating schedules, and tracking key data about your volunteers.

For organizations interested in managing all of their programs, from fundraising campaigns to case management, through one unified system, Volunteers for Salesforce is an easy solution.

What are some features of Volunteers for Salesforce?

With Volunteers for Salesforce’s user-friendly tools, you can manage nearly every aspect of your volunteer program.

This image displays three main features of Volunteers for Salesforce described below.

Sign-up management

Volunteers for Salesforce provides useful templates and systemized tools that allow nonprofits to create volunteer postings and list them on their website in a manner of minutes. Then, when volunteers apply for a position, the data they input will automatically sync with your CRM, so you can easily find everything you need to get in touch with new volunteers.

To make the most of this feature, consider integrating your website with your Salesforce CRM. You may need assistance from a Salesforce consultant to accomplish this, but doing so will allow you to better track engagement with your volunteer opportunity posts and provide real-time updates to volunteers browsing your website.

Scheduling

Volunteers for Salesforce has numerous scheduling tools that make creating recurring volunteer shifts and assignments simple and efficient.

Specifically, the volunteer shift calendar allows supporters to keep track of upcoming shifts and potentially discover other opportunities they may want to help out with. You can add relevant activities outside of regularly scheduled shifts to the calendar as well, such as scheduled training activities and appreciation events.

Communication tools

One of the most important aspects of a volunteer program is consistent and reliable communication between your nonprofit and its volunteers. Volunteers for Salesforce facilitates the process of getting in touch with supporters by creating individual volunteer records in your CRM that record their information, allowing you to send mass emails to them about new opportunities and easily get in touch with individual volunteers as necessary.

Having a detailed volunteer database to reference also allows you to segment your volunteers based on their skill sets, interests, and history with your organization. By doing so, you can create personalized messages that are relevant to the recipients, strengthening their relationships with your nonprofit.

How can I get started with Volunteers for Salesforce?

Once you’ve decided Volunteers for Salesforce is right for your nonprofit, you can download it for free off the Salesforce AppExchange. From there, if you encounter any issues implementing it or are looking to customize its features, you can partner with a Salesforce developer.

For nonprofits already familiar with and using Salesforce, implementing Volunteers for Salesforce is ultimately an easy and straightforward process. After integration, any data the app collects will flow straight into your CRM for convenient access.

Additional Resources

Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.

Salesforce Experience Cloud Explained: A Beginner’s Guide – Salesforce Experience Cloud opens up valuable possibilities for creating online experiences that will encourage your supporters and volunteers to stay engaged with your organization. Learn more about its features in this guide.

Raiser’s Edge vs Salesforce: 5 Reasons Why You Should Switch – If you’re currently using another CRM, such as Blackbaud’s Raiser’s Edge, you may be curious about the differences between your current software and Salesforce. This helpful article can help answer your questions.

This guide goes over the different types of nonprofit jobs.

Nonprofit Jobs – Nonprofit Catalog

For service-minded or mission-driven individuals, the nonprofit sector can be a very inspiring and rewarding industry to start their careers. There are many nonprofit jobs available for interested job hunters of varying skill sets and interests. To run a nonprofit efficiently, it’s important to examine and understand the impact of individual contributors.

What are nonprofit jobs?

Nonprofit jobs are paid positions for those who work for social-good organizations to further a charitable cause. Just like in other industries, these workers play a role in day-to-day operations, management, finance, communications, and much more. By collaborating across various teams, nonprofit employees can utilize their skills and education to support their organization’s mission.

What are the main types of nonprofit jobs?

There are four main types of nonprofit jobs.

Management

Individuals that take management jobs in nonprofit organizations generally supervise the organization’s activities to ensure that it’s effectively moving toward its goals. These are some examples of management roles:

  • Executive director
  • Campaign manager
  • Foundation director
  • Volunteer manager

These individuals play a crucial role in helping nonprofits run smoothly. They deal with big-picture tasks that help their nonprofit progress in the right direction, and often leave the day-to-day responsibilities to others.

Administration, Finance, and Human Resources

From helping managers with their schedules to tracking the company’s finances to hiring new employees, these team members ensure the organization’s success by addressing the daily needs of coworkers and projects.

Some nonprofit positions in this area include:

  • Administrative assistant
  • Accountant
  • Human resources manager

The work of these nonprofit employees tends to be more behind the scenes, but they are essential to the day-to-day functionality of the organization.

Development and Fundraising

Jobs related to development and fundraising typically involve planning fundraisers and donor events, as well as acquiring the necessary funds to achieve the organization’s goals. Here are a few jobs that fall into this category:

  • Donor relations managers
  • Grant writers
  • Fundraising coordinators
  • Major gift officers

This area is extremely important for nonprofits, because donations are essential for nonprofits to achieve their goals and make progress toward their missions. While donor management and outreach are extremely important, fundraising professionals will also look at other ways of generating funds, such as through grants or by partnering with businesses.

Marketing and Communications

Employees in marketing and communications roles often work alongside the development and fundraising departments to spread information about the nonprofit’s mission, impact, upcoming events, and goals. Here are a few examples of nonprofit communications jobs:

  • Social media coordinators
  • Community outreach specialists
  • Marketing associates

These roles are responsible for attracting new supporters and donors, as well as making sure that current supporters and recurring donors are kept up-to-date on the nonprofit’s activities. Your donor communication should be thoughtful, transparent, and sent out regularly.

What other roles do nonprofit employees interact with?

Those who work in nonprofit jobs interact with a variety of stakeholders and constituents, such as the following:

  • Volunteers
  • Consultants
  • Businesses
  • Foundations

Connecting with these groups can be extremely beneficial for nonprofit organizations. For example, when a nonprofit’s leadership team isn’t sure what their fundraising strategy should be for a new year, they might hire a fundraising consultant to analyze their current plans and give them a more objective point of view. Or, if a nonprofit is looking for more funds, their grant writer might apply for a grant from a specific foundation.

Additional Resources

Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.

How to Use Nonprofit Marketing – Learn more about communicating with your donors and supporters with this comprehensive nonprofit marketing guide.

Top 17 Fundraising Software Solutions for Your Nonprofit – This article highlights effective fundraising software solutions and their key features.

This guide covers the basics of corporate sponsorship and sponsorship levels.

Sponsorship Levels – Nonprofit Catalog

Consider the following: you want to host a fundraising event, but you don’t have enough funds to do so. That’s where corporate sponsorships can really help. Partnerships between nonprofits and businesses can help nonprofits increase revenue and get funding for goals and events. Plus, establishing varying sponsorship levels can help you maximize your fundraising.

What are sponsorship levels?

A corporate sponsorship is a type of partnership between a nonprofit and a business, specifically where the nonprofit receives support from the business to continue serving its mission. While this partnership may seem more beneficial for nonprofits, corporations can gain increased name recognition and tax breaks. Furthermore, social responsibility brings businesses positive marketing benefits and improves their reputation among potential customers.

Sponsorship levels are different tiers of corporate sponsorship. These tiers have varying levels of benefits and prices for the corporation.

How to determine sponsorship levels

These are some of the steps to determining your nonprofit's sponsorship levels.

Setting specific sponsorship levels requires a lot of thought and planning to maximize success. Here are some things you should do while determining sponsorship levels:

Set a goal

What do you want to get out of your sponsorship? Are you looking for sponsorship for a specific fundraising event, such as a hybrid auction or a fun run? Perhaps you’re looking for more funds to reach a specific goal or project. Or maybe, you would like sponsorship for your nonprofit as a whole, to help cover the day-to-day costs and administrative expenses.

Depending on what your goal is, you will want to set different sponsorship levels. A partnership for a fundraising event will probably have fewer benefits and cost less than a longer-term partnership.

Identify potential corporate sponsors

Once you decide what your goal is, you might be tempted to go straight to brainstorming what your sponsorship levels will cost and what the benefits will be. However, researching potential corporate sponsors can help you determine those things.

Consider the following when identifying potential corporate sponsors:

  • Relevance. Ask yourself: does your nonprofit’s mission have anything to do with what the corporation is trying to achieve? For example, if you run a soup kitchen that feeds families in need, you may want to consider restaurants as potential sponsors, as they also work in the food industry.
  • Company size. The size of the business often has an impact on the amount of money they can offer for sponsorship. A smaller local company won’t be able to afford the sponsorships a major global company will be able to. If you plan on reaching out to local companies, consider offering some cheaper sponsorship options.
  • Nonprofit interest. If a corporation has shown interest in social responsibility beforehand, it may be easier to secure a sponsorship from them. Take a look at whether they offer matching gifts or volunteer programs—if they do, it’s a sign that they may be interested in working with nonprofits.
  • Event type. If you’re specifically looking to sponsor an event, consider what types of corporations would be interested in that type of event. For example, a local bakery might sponsor a bake sale, and a water bottle company might be interested in sponsoring a fun run.

Doing this research will give you a list of corporations you can directly reach out to. Having a clear idea of the corporations you’re marketing to will help you get a better sense of what benefits to offer. You will also be able to make your sponsorships more targeted and be able to appeal specifically to those corporations.

Offer sponsorship incentives

Although corporate sponsorships are mutually beneficial, you’ll still want to incentivize corporations to sponsor you. That means you must appeal to what corporations want and offer them appropriate benefits. Here are some benefits you can offer:

  • Video promo/ad. If your event is in-person, you can show this ad during a lull in the event. You can also place a video ad on your event website.
  • Logo on print materials and virtual. Having the business’s logo on your website, banners, and tickets will create more positive brand awareness.
  • QR codes/links to their page. Strategically placing QR codes leading to your corporate partner’s website will help drive more traffic to them and may result in increased sales.
  • Acknowledgement. This can be in a press release or a part of a speech in person, where you thank your sponsor and acknowledge that the event would not be possible without them.
  • VIP event/reception. Offer your corporate sponsors an opportunity to connect with some of your major donors at VIP receptions to help your sponsors with their lead generation.

Evaluate the potential benefits you could offer and which of them would appeal most to the corporations you’re planning on reaching out to. Include those in your sponsorship levels, and include more high-value benefits in your more expensive packages.

Choose sponsorship level names and prices

After you’ve given thought to your goal, your potential corporate sponsors, and what incentives you’ll be offering, decide what your sponsorship levels should be called and what they should cost. You can get creative with your level names and even tie them into what your nonprofit does. For example, if you work for a zoo, you could name your sponsorship levels after animals. The top tier could be “Lion,” the bottom tier could be “Meerkat,” and so on.

Your prices should reflect the thought you’ve put into what corporations you’re targeting. If you are planning on mostly selling to small local corporations, your prices should be lower. Bigger companies will have more money, so you can make your levels more expensive. Reflect on your organization and how much you think your cause is worth to corporations—don’t downsell or upsell.

When done correctly, sponsorship levels can help your nonprofit accomplish objectives that you normally wouldn’t have the funds for. Take the time to do the research and brainstorming to increase your chances of a successful sponsorship.

If you’re interested in other forms of corporate giving, take a look at the resources down below.

Additional Resources

Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.

Corporate Giving Programs: The Ultimate Fundraising Guide – Interested in corporate giving programs? This guide covers all of the basics.

Corporate Gift Matching Software Can Be A Game Changer For Your CRM – Informing your donors of gift matching opportunities is crucial for fundraising, making gift matching integrations essential for your CRM.

This guide goes over the basics of crowdfunding for nonprofits.

Crowdfunding – Nonprofit Catalog

As a nonprofit, sometimes you need to refresh your campaign strategy to acquire donations from new communities. In that case, crowdfunding is a unique type of fundraising you should try.

What is crowdfunding?

Crowdfunding is a fundraising format in which large amounts of people each donate a small amount of money to fund a project or venture. It typically occurs via the internet, and because of this, it allows companies to reach a wider audience that they normally wouldn’t have connected with. Whether you are a family trying to raise money after a hurricane or a nonprofit trying to reach a goal, crowdfunding can be a nifty way to raise the funds you need.

Crowdfunding FAQs

What types of crowdfunding are there?

There are several main types of crowdfunding:

  • Donation-based. When people donate and receive nothing in return, that is donation-based crowdfunding. This type of crowdfunding campaign is usually successful because individuals connect strongly with your mission or goal and want to support you.
  • Debt-based. People give with the expectation that this money is being borrowed and will be returned at a later date.
  • Reward-based. Commonly found on platforms like Kickstarter, donors of reward-based crowdfunding campaigns expect to receive something in return for their donations. For example, if supporters donate a certain amount, you could send them a mug branded to your nonprofit.
  • Investment-based. Also known as equity-based crowdfunding, this type of campaign allows businesses to sell a part of their business in exchange for funds. People who fund this campaign personally invest, becoming shareholders in the campaign. This type of campaign usually cannot be used by nonprofits because there’s no private ownership allowed.

As a nonprofit interested in crowdfunding, you will probably be creating a donation-based or reward-based campaign. When a nonprofit has a compelling mission and a clear goal, a donation-based campaign can work very well. However, there’s nothing wrong with a reward-based campaign where you give supporters some form of branded merchandise, such as a mug or a t-shirt, in exchange for their support.

What are the benefits of crowdfunding?

This image shows some of the benefits of crowdfunding.

Here are some of the benefits of crowdfunding:

  • Greater outreach. Since crowdfunding campaigns tend to take place on the internet, they allow you to reach a wider audience of supporters than you normally would have.
  • Efficiency. For the duration of your campaign, all donors will be funneled towards your fundraising page. This helps you streamline donations and makes your process more efficient.
  • Access to new ideas and feedback. Often, crowdfunding pages will have sections where supporters can write comments and questions. This will give you access to your supporters’ ideas and immediate feedback, which you can use in the future for more effective fundraising.
  • Supporter-driven marketing. Most crowdfunding platforms make it easy to share pages to social media. When your supporters share your page, they are marketing your campaign for free, since they are taking the initiative to spread the word. When they do this, they are both promoting your campaign and endorsing your organization.
  • Proof of interest. Having a successful campaign means that a large amount of people are supporting you and believe in your cause. You can use this proof to convince corporations to partner with you through matching gift programs or volunteer drives.

Naturally, crowdfunding has its downsides as well. The biggest drawback is that there is no guarantee that people will donate to your campaign, which makes crowdfunding more suitable for nonprofits that already have a large base of supporters. However, by staying organized and marketing your campaign appropriately, you can mitigate a lot of the risk.

What features should you look for in a crowdfunding site?

Picking a suitable crowdfunding site is crucial to the success of your campaign. When choosing a crowdfunding platform, keep the following features in mind:

  • Easy page setup
  • Customization options
  • Online payment processor
  • Social media integration
  • Commonly hosts similar campaigns
  • Platform fee

When it comes to crowdfunding sites, GoFundMe and Kickstarter are the most popular options.. However, just because it’s popular doesn’t mean that it’s the best fit for your nonprofit. Make sure to check out other great crowdfunding alternatives.

Tips for a successful crowdfunding campaign

Here are some things to keep in mind for a successful crowdfunding campaign:

  • Prepare thoroughly for your campaign. Remember that the inherent risk of crowdfunding is that people might not want to donate. Ensure that you do thorough research on your audience to learn how best to conduct your campaign.
  • Clearly communicate your campaign’s purpose and goals. Make sure that donors know what their money is going to be used for. For example, if you are an animal shelter, you could say that you’re raising money to help cover the costs of caring for a recent influx of puppies.
  • Share compelling and relevant marketing materials. Whether it is videos of volunteers or anecdotes from people you’ve previously helped, make sure you show potential donors why your mission is important. Include emotional appeals in your marketing materials, such as an image of a puppy that you’re helping and his/her story.
  • Spread the word through social media. Your crowdfunding campaign should be cross-linked with your website and your other social media platforms for ease of access. You can also post on social media about your campaign every couple of days to maximize exposure.
  • Thank your donors. After a successful crowdfunding campaign, remember to show your gratitude to your donors, such as by sending them a donor thank you letter. Express your genuine appreciation for their help, as without it, your campaign would not have succeeded.

Although the prospect of creating a crowdfunding campaign may seem intimidating, it can be very helpful for generating large amounts of funds for your nonprofit. The key aspects to remember are that you must pick an appropriate crowdfunding site, prepare thoroughly for your campaign, and create compelling content that makes potential donors want to support your cause.

If you’d like to learn more about nonprofit fundraising and marketing, take a look at the resources below!

Additional Resources

Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.

Best Fundraising Ideas – If you’re looking for fundraising ideas, this website is a great resource to help you brainstorm.

40+ Marketing Ideas for Nonprofits to Spread Your Mission – Bringing awareness to your mission is crucial for nonprofits, and the best way to do so is through marketing and promotion.