This article covers how nonprofits use Facebook as a tool.

Facebook for Nonprofits – Nonprofit Catalog

Nonprofits and for-profit businesses alike use social media platforms such as Facebook, Twitter, and LinkedIn to spread awareness and engage with their consumers or supporters. For nonprofits, social media outreach allows organizations to engage new and existing supporters more easily.

According to 360MatchPro’s fundraising statistics, 56% of nonprofit donors say Facebook, specifically, has the largest impact for them.

What is Facebook for nonprofits?

Over 2.9 billion people use Facebook worldwide. It’s one of the most active social media platforms that currently exists. Because of this, Facebook can be a powerful tool for nonprofit organizations when it comes to their marketing and fundraising efforts.

The social media platform can be used for posting updates, sharing photos, connecting with supporters, and even raising funds directly. Nonprofits looking to see the most impact, however, should evaluate their organization’s goals and use donor data to target their specific audiences. By tracking engagement metrics on Facebook and other platforms, you’ll be able to better understand what type of content your donors are looking for.

Facebook for nonprofit marketing

Setting up a profile and using Facebook is fairly straightforward. However, there are some best practices you can follow to make sure you get the most out of your online presence:

  • Incorporate Facebook into your social media marketing strategy. Use Facebook in combination with other social media platforms and traditional marketing channels like email. Add links in your Facebook posts that lead users to your other channels, and align all of your content with your organization’s overall marketing goals.
  • Discuss and plan out various posts you can share with your audience. These posts can be in the form of text, images, videos, stories, livestream, and long-form content. Create a content calendar as part of your strategy to ensure your content is balanced and intentional.
  • Start using Facebook ads. You can design your advertisements to be more traditional graphics-based ads, promotional posts, or videos.

Facebook nonprofit fundraising

Facebook helps nonprofits get donations.

Many organizations, especially smaller nonprofits, choose to fundraise directly through social media platforms, such as Facebook or Instagram, instead of using dedicated online fundraising software.

There are many benefits to fundraising on Facebook, both for supporters and nonprofit organizations. Organizations can use Facebook’s fundraising tools like adding a donation button to your page or post. This makes it easy for supporters to give to your organization’s cause. Supporters can also start a birthday fundraiser to encourage friends and family to donate to your organization on their behalf.

Ready to get started? First, check if your nonprofit is eligible to fundraise on Facebook. If you are eligible, Facebook will verify your organization’s account. Once that’s complete, your organization is ready to start collecting donations straight from the platform!

Additional Resources

Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.

Digital Marketing for Nonprofits | A Comprehensive Guide – Learn how digital marketing can benefit nonprofit organizations.

215+ Fundraising Ideas for Your Organization – Explore hundreds of fundraising ideas for nonprofit organizations.