Nonprofits may approach marketing differently than for-profit businesses, but it’s just as important. Nonprofits use marketing to find new donors, increase supporter engagement, and promote their cause.
Today, social media is a key tool for nonprofit marketing and allows organizations to easily connect with supporters from all over the world. As more and more nonprofits take advantage of Instagram, let’s take a look at the ways nonprofits can leverage Instagram as an effective marketing channel.
What is Instagram for nonprofits?
Instagram is one of the most popular social media platforms, especially among younger generations. As one of the top social media platforms in 2022, Instagram is crucial to include in your organization’s social media marketing strategy.
Getting started with the app is simple. Create a business account for your nonprofit, set your goals, and start posting! To incorporate Instagram into your overarching marketing strategy, make connections across all of your communication channels. Promote your new account on your organization’s website or Facebook, for example, and link to other platforms in your Instagram posts.
How to use Instagram for nonprofits
The benefit of Instagram or any social media platform is that you can engage with supporters personally and quickly. By responding to comments, posting interactive Stories, and sharing content that your donors create, you can make your supporters feel involved with your organization on a daily basis.
Here are several best practices your nonprofit can follow to ensure that you get the best results:
Strategically create posts and stories
Using a content calendar, plan out a variety of content promoting your nonprofit’s mission and fundraising events to keep supporters engaged. Take advantage of Instagram Story stickers, such as polls, to directly engage with your supporters.
Add a donate button to your nonprofit’s profile
Fundraising through Instagram can be effective for smaller nonprofits who don’t have access to a full suite of fundraising software. Follow Instagram’s guidelines for fundraising and set up your profile to raise money directly from the app. Once you add the donate button to your account, supporters can start giving to your organization directly from your Instagram profile.
Analyze your Instagram metrics
It is important to frequently analyze your nonprofit account’s performance. By looking at your account’s metrics, you’ll be able to determine what kind of content keeps your supporters engaged and make adjustments to your marketing strategy.
If you haven’t created an Instagram account for your nonprofit yet, then now is the time. Promote your cause where your supporters are already spending their time, and you can make a more immediate impact.
Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.
16+ Marketing Ideas for Nonprofits – Explore more ways your organization can use marketing creatively to get supporters’ attention.
The Beginner’s Ultimate Guide to Nonprofit Marketing – Learn the basics of nonprofit marketing.