With a strong digital presence, your healthcare organization can connect with new patients, provide educational resources for the public, and even drive donations for your mission-driven cause. Explore the basics of healthcare website design and the tools you need to bring your digital presence to life.
What is a healthcare website?
According to Morweb, a healthcare website is a digital hub that serves your target audience. Whether you’re a doctor’s office, disease prevention organization, or nonprofit advancing women’s health in your local community, you’ll need a way to connect with your patients, clients, or constituents online. Plus, a website can help people unfamiliar with your organization learn more, sign up for your services, or otherwise get involved.
The exact content and resources your healthcare website will offer the public depends on your function in the community. For example, a health nonprofit will need a robust online donation page to advance its mission forward, while a doctor’s office will need a private patient portal to securely book appointments. To narrow down your content, reflect on how your website fits into your broader strategy to connect with the public.
Common resources that healthcare organizations provide to their target audience through their healthcare website include:
- A “Contact Us” page to help the public connect with your organization
- An “About Us” page to provide background information on your organization and its purpose
- A blog to provide updates on your organization and increase your brand visibility
- Patient portals for signing up for appointments, paying bills, and more
- Directions to your different facilities
These resources will help your existing constituents develop strong relationships with your organization and allow prospective constituents to better understand your organization’s role. Over time, remember to review and refresh these resources so they stay up to date. This will ensure that your website features factual information so users don’t get frustrated by following the wrong directions to your office or emailing an outdated address.
How do I design a healthcare website?
Even if you don’t have previous web development experience, designing a website doesn’t have to be difficult. The right tools and strategies can get you started. Let’s take a closer look at how you can build a beautiful website in just a few steps.
Choose a healthcare-specific CMS
While you can build your healthcare website from scratch, this process is time-consuming and requires extensive coding knowledge. Instead, work with a content management system (CMS) with healthcare-specific features. A CMS, or website builder, is a user-friendly interface that provides all the features you need to bring your site to life, from building secure patient portals to developing a blog.
Incorporate your healthcare organization’s branding
Branding sets your healthcare website apart from the crowd and boosts your digital visibility. Use your CMS to easily add in your organization’s visual brand elements like your color scheme, fonts, tone, and impactful images that relate to your mission. Branding gives a unified feeling to your healthcare website and boosts your organization’s credibility.
Prioritize intuitive navigation
An important component of web accessibility is prioritizing smooth navigation. This means that users should be able to find the content they’re looking for without doing too much digging. Make your healthcare website easy to navigate by adding the following elements:
- A navigation menu with workable links to your most important web pages
- Clear headings and subheadings to organize your content
- Minimalistic design to avoid clutter
If your organization accepts donations to help keep your doors open, call attention to your donation page using bold call-to-action buttons. Many of your supporters will be navigating to your website specifically to donate, so this streamlines the process of giving to your cause.
By keeping these tips in mind, you’ll be well-prepared to create a comprehensive healthcare website for your audience!
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