This guide explores the four ways fundraising software connects schools with donors.

4 Ways Software Bridges the Gap Between Schools & Donors

As a parent, teacher, or school administrator, you’re all too familiar with the challenges of school fundraising, including fatigue and burnout, disengaged students and parents, and a lack of communication. Unfortunately, these are problems that can lead to losses in potential fundraising revenue, and finding the right strategies to address these issues can feel like guesswork.

Choosing exciting fundraising ideas, engaging students, and creating targeted marketing campaigns can help you reach the right audience, but these things can be time and labor-intensive to do on your own. To quickly make impactful changes to your school’s approach to donor and community outreach, consider investing in specialized school fundraising software. 

In this guide, we’ll explore these four ways the right technology will help you connect with your donors to foster deep, loyal relationships:

  1. Better understanding of donor preferences.
  2. More convenient donation methods.
  3. Real-time, accurate data tracking.
  4. Prompt donor communications.

To reach and resonate with those who are willing to give to your school, you first need to understand them. To get started, we’ll cover how to learn about potential supporters and use your findings to inspire donations. 

1. Better understanding of donor preferences. 

Fundraising software tracks different types of fundraising data, including valuable insights about donors’ preferences and giving behaviors. For example, let’s say your school is following 99Pledges’ guide to organizing a read-a-thon, which recommends each student receive a personal donation page where their friends and family can pledge donations. When a donor donates to your read-a-thon, you’ll know:

  • Their first and last name
  • Contact information, such as an email address
  • Their preferred payment method (e.g., ApplePay vs. credit card)
  • The amount they gave
  • Which student they have a connection with
  • When they donated

Using this information, your school can tailor how it interacts with donors in the future. Specifically, you could:

  • Choose fundraising ideas that align with student and donor interests
  • Create targeted marketing campaigns that acknowledge their giving motivations
  • Reach out through preferred communication channels (e.g., offering the option to be reached by text, email, or mail )
  • Make tailored fundraising appeals based on past giving behavior

By creating more personalized experiences for donors, you show that you see and value them as people rather than dollar signs. 

2. More convenient donation methods.

Another way to leverage donor data is to optimize the giving process according to what is most convenient and familiar to your donors. For example, some donors may be most comfortable with writing a check or submitting cash to your school. However, many supporters find it easiest to give online, and fundraising software makes it easy to accept and track online giving.

When preparing for your next school fundraiser, make sure your software can accept popular online payment methods, including:

  • Credit and debit cards
  • GooglePay
  • ApplePay
  • Third-party processors like PayPal and Venmo

Keep in mind that accepting digital payment methods will also make the logistical side of fundraising easier for your school. Financial data will flow into your records, allowing you to track progress in real-time. Additionally, if you’re looking to get students outside through a fundraiser like a walk-a-thon, you can nudge supporters to donate online ahead of time or on-site using QR codes so volunteers don’t have to handle cash and checks.

3. Real-time, accurate data tracking.

When your school accepts more online donations, you can quickly and accurately track your fundraiser’s progress. This not only streamlines your recordkeeping but also opens the door for new donor engagement strategies.

Here are a few ways to engage donors and student participants using data about your fundraising progress:

  • Fundraising thermometers: Fundraising thermometers visually display your campaign’s fundraising progress for donors. When donors can easily check in to see how much money you’ve raised, they may feel inspired to give to push you closer to your goal.
This is an example of a fundraising thermometer (detailed in text).
  • Countdowns: Consider adding a countdown to your fundraising thermometer to create urgency. Keep it simple by adding a headline that says something like “There are only 10 days left in the read-a-thon! Help us reach our goal by donating here.”
  • Gamification: This strategy involves adding gameplay elements to non-game scenarios. In a fundraiser, you might create a leaderboard that shows who the top donors are. Consider offering prizes or incentives to top contributors, such as recognition on your school’s website.

This can also help ensure that your school is on track to meet its fundraising goals. For example, maybe you’ve set a goal to raise $3,000 from your back-to-school fundraiser and know that you need to raise $1,000 per week to meet the goal. With up-to-date revenue data, you’ll know if your school can achieve its goal by the deadline.

4. Prompt donor communications.

Communication with your donors is critically important to building relationships with them and showing your appreciation for their support. As noted by eCardWidget’s guide to thanking donors, it’s best to send thank-you emails within 72 hours of receiving the donation. But, it can be difficult to stay on top of sending these messages while juggling all of your other responsibilities. 

Rather than manually sending each message, you can automate the process with your fundraising software. This way, donors will receive donation receipts, thank-you messages, and pledge reminders on a much faster timeline without added stress.

Your donors will appreciate more tailored thank-you messages that show that your school truly values their contributions. If a donor gave to your sports team’s recent campaign, you’ll want to greet them by name, acknowledge which organization they donated to, recognize the amount they donated, and tell them about the impact that gift will have on your organization. 

Donors are the lifeblood of any successful fundraiser. However, recruiting new ones to support each campaign comes at a much higher cost than simply engaging past donors. By leveraging fundraising technology, your school can foster deeper relationships with its donors to build a robust network of supporters and nurture sustainable revenue streams.

In this guide, we’ll cover five essential skills to master to make you a better nonprofit web designer.

5 Skills to Make You a Better Nonprofit Web Designer

Stories are at the heart of web design. For nonprofits, conveying inspiring stories is critical to securing the necessary support for powering social change. 

With high stakes like these, first impressions matter. In today’s fast-paced world, it takes only 0.05 seconds for users to form an opinion about a website. Because of this, nonprofit web designers need to hone their skills to impress visitors and motivate them to get involved.

To help you round out your abilities, we’ll discuss five essential skills to develop and sharpen as a nonprofit web designer, including:

  1. User Experience Design
  2. Visual Design and Storytelling
  3. Nonprofit Content Creation
  4. Web Accessibility
  5. Stakeholder Communication

An effective nonprofit website is a valuable tool for marketing, increasing brand recognition, and boosting conversions. Focus on the following skills to stay at the forefront of nonprofit web design and create stunning websites that supporters return to again and again.

1. User Experience Design

Seasoned nonprofit web designers are well-accustomed to approaching their projects from the user’s point of view. Visitors should be able to land on the website and immediately begin interacting freely with your nonprofit’s content. To improve the user experience (UX) of a website, follow these best practices:

  • Avoid pop-ups that block the main content and consider using sidebars instead.
  • Include plenty of white space around text and images to avoid overwhelming users.
  • Improve your website load speed by compressing images and enabling lazy loading.
  • Break up large chunks of text with bullet points and images.

Additionally, make it easy for users to take important actions on your website by incorporating clear, eye-catching calls to action (CTAs) across your pages. For example, according to 360MatchPro’s fundraising statistics, making a website’s “Donate” button stand out can result in a 190% increase in donations.

Incorporate high-contrast brand colors and choose urgent, specific language for your CTAs to compel users to click through. For example, a college website might feature CTAs like “Apply Now” or “Take a Virtual Tour” while an animal rescue nonprofit might encourage people to “Donate Now” or “Adopt a Stray.” These buttons will guide users from step to step in their interactions with your website.

2. Visual Design and Storytelling

If a picture can paint a thousand words, then your nonprofit website is full of opportunities to tell readers about your organization’s mission, beneficiaries, and impact. A nonprofit web designer should be able to use captivating visuals to enhance the user experience and weave together attention-grabbing graphic design materials such as:

  • Images
  • Infographics
  • eCards
  • Videos
  • Animations

Set your visual web design up for success by starting with a mood board. In this resource, you’ll compile aspects such as color palettes, icons, logos, illustrations, and typography to use for brainstorming and fine-tuning. Developing a mood board allows you to share your design approach, collect feedback, and make major changes before delving into the actual project itself.

Make your nonprofit website’s visuals stand out by experimenting with animated, interactive, or 3D elements. Keep up with the latest web design trends by moving away from art styles like Corporate Memphis and opting for more custom, textured illustrations that add more specific value to your content. However, the user experience should still be your number one priority when designing your visuals.

3. Nonprofit Content Strategy

A well-rounded nonprofit web designer looks at each website’s content strategy as a whole to determine how to attract and retain visitors. You should be well-versed with content management systems (CMS) like WordPress, and know how to leverage their tools to fill your website with engaging content. Kanopi’s WordPress for nonprofits guide offers these tips for refining your website’s content strategy:

  • Use simple language and avoid jargon.
  • Engage website visitors by using more second-person than first-person pronouns.
  • Follow SEO best practices, such as using logical heading structures and choosing specific keywords for each page.
  • Create a blog posting schedule for consistent content.

All of the content on your nonprofit website should reflect your organization’s voice and tone. For instance, a nonprofit that is trying to come across as more playful and approachable might use more contractions and add emojis throughout its content, while an organization that is aiming to be more serious might include no emojis and limit the use of exclamation points.

4. Web Accessibility

Whether you’re trying to encourage website visitors to sign up for an upcoming event, visit your donation page, or explore the blog roll, make sure that your content is accessible to everyone. This includes people using mobile devices, screen readers, and other assistive technologies.

Keep these considerations in mind to ensure that all visitors have an excellent experience on your website:

  • Add captions and alt text to every image and video.
  • Use a color contrast tool to ensure that your colors have sufficient contrast.
  • Avoid using all caps to improve readability.
  • Ensure that all of your content is mobile-responsive.

To identify further accessibility improvements, your website should undergo a basic audit at least every six months, or following any major changes.

5. Stakeholder Communication

While every well-designed website will share common strengths and features, it’s important to tailor each website to your nonprofit’s audience and brand. To do so, you’ll need to acquire an in-depth understanding of how your target users prefer to interact with a website and what they’re looking for in a high-quality website experience.

One effective way to do this is by creating three to five user personas containing information such as:

This is a template that nonprofit web designers can use to develop user personas to guide their design decisions.
  • Age, location, and occupation
  • Technical proficiency
  • Goals or purpose for using your website
  • Potential barriers they might encounter

As you design your nonprofit website, reference these user personas to adjust your visual and content strategy to meet the specific expectations of your audience. Continue gathering user feedback through surveys and focus groups to stay on top of needs and priorities.

A strong nonprofit website provides a solid foundation for building relationships with donors, volunteers, and corporate partners in the community. Keep an eye on metrics such as time on site, landing page bounce rates, and number of pages visited to determine the effectiveness of your web design efforts. Use this information to make improvements, sharpen your skills, and boost your results over time.

Connect your nonprofit with local businesses.

4 Tips for Connecting Your Nonprofit With Local Businesses

Whether you’re seeking sponsorship, volunteer support, or joint marketing opportunities, establishing partnerships with businesses in your community is a powerful way to enhance your nonprofit’s impact. However, developing these partnerships can be challenging, time-consuming, and confusing without a strategic plan in place. 

In this guide, we’ll explore four tips for connecting your nonprofit with local businesses. From identifying potential partners to creating win-win collaborations, these insights will help you build strong cross-sector relationships that support your mission and drive positive change in your communities.

1. Research and Identify Potential Partners

To identify potential partners in the community, a nonprofit can follow these steps:

  • Define your objectives. Nonprofits often seek partnerships when organizing a large-scale fundraising event, launching a community initiative, or implementing a specific program that requires additional financial resources and support.
  • Research local businesses. Conduct thorough research to identify businesses in the community. Utilize online directories, local business associations, chamber of commerce listings, and social media platforms to identify potential partners.
  • Ensure your values align. Evaluate the values, missions, and corporate social responsibility initiatives of the identified businesses. Look for businesses that have a natural connection or alignment with your cause or mission. For example, a dog daycare business would be an obvious match for an animal shelter since they have similar clients and services. 

Reach out to the identified businesses to introduce your nonprofit and express interest in exploring a potential partnership. This can be done through phone calls, emails, or in-person meetings. 

2. Establish Clear Benefits

As you connect with local businesses, introduce your mission and communicate the benefits of a partnership. These may include: 

  • Community development: Partnering with a nonprofit allows businesses to contribute to community development and address social issues, which can have a direct impact on their growth.
  • Elevated brand reputation. Collaborating with a nonprofit allows businesses to align themselves with a mission or social good cause, which can enhance their brand reputation and perception among customers, employees, and influencers in the community. 
  • Increased brand awareness. Add the business’s contact information and logo to marketing materials like fundraising flyers, event invitations, and partnership-related emails to increase their brand visibility. Or, create a personalized video about your sponsor and post it to your social media pages.
  • Employee morale and engagement. Most employees value working for a socially responsible company. Creating matching gift programs, introducing volunteer opportunities, and sponsoring local nonprofits can improve their satisfaction. 
  • Tax benefits. Businesses may be eligible for tax benefits or incentives when they donate or support nonprofit organizations. These financial incentives can provide a tangible benefit to the business, helping to offset costs or improve the bottom line.

Customize these benefits to suit the specific goals, needs, and sectors of the businesses you’re approaching. For example, a pet rescue organization might ask a dog trainer to financially support their upcoming adoption event. In return, the pet rescue will use Gingr’s pet business software to promote the dog trainer’s services, potentially leading to an influx of new customers. 

3. Create Tailored Partnership Opportunities

Develop opportunities that cater to different types and sizes of businesses. Offer a range of options, such as:

  • Sponsorship opportunities: Sponsorships come in the form of financial or in-kind contributions. To incentivize larger gifts, Double the Donation’s guide to corporate sponsorships recommends creating tiered benefit packages that correlate to the level of support given. For instance, when you receive a donation of $10,000 or more, you might mention the business in a speech and display its logo on partnership-related materials. Businesses that give less than this might receive a social media shoutout instead.
  • Auction item donations: Many businesses have relevant products or services that would be valuable items to auction off at your next event. For example, a local hotel could offer a weekend stay, or an airline headquartered in your city could offer round-trip tickets. No matter what the business has to offer make sure you’re thoughtful about how you make your auction item donation request.
  • Joint initiatives: A joint initiative is a collaboration between a nonprofit and a partner organization, in which both work to create a mutually beneficial event, program, or campaign. It involves pooling resources and networks to achieve a greater impact than either organization could achieve alone. 
  • Employee engagement programs: Employee engagement programs focus on involving employees of a business or organization in volunteer activities, fundraising efforts, or other activities that support your nonprofit’s mission.
  • Research collaborations: Nonprofits and businesses might partner together to research studies or projects related to their missions. For example, an animal welfare organization might partner with a dog boarding business to research the safest, most effective accommodations. 

After presenting a business with a partnership opportunity, gauge their interest and thank them for their consideration, regardless of their decision. That way, they will be left with a positive impression of your organization.

4. Demonstrate Impact

If a business agrees to be your partner, take notes throughout the partnership, making note of successes and areas of improvement. 

Then, in your outreach, explain the impact that the partnership has made on your nonprofit and the community as a whole. Share success stories, testimonials, or data that highlight the tangible outcomes of your programs or initiatives. This builds credibility and instills confidence in other potential business partners, showing them how their involvement will make a difference.

Remember, connecting with local businesses requires building meaningful relationships based on shared values and mutual benefits. By taking a strategic and personalized approach, your nonprofit can form valuable partnerships that amplify your impact and strengthen the communities you serve.

Shop With Purpose: A Guide to Online Shopping Fundraisers

Shop With Purpose: A Guide to Online Shopping Fundraisers

It’s no secret that online shopping is rapidly growing in popularity. Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 billion customers are expected to make at least one online purchase sometime in 2023.

So, what do these statistics have to do with you, a nonprofit professional? They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping!

In this guide, you’ll learn everything you need to know to get started with an online shopping fundraiser for your nonprofit. Here’s what we’ll cover:

With the right tools on your side, you can turn an online shopping fundraiser into a lucrative year-round campaign for your organization. Let’s dive in!

Online Shopping Fundraisers: An Overview

An online shopping fundraiser allows your supporters to contribute to your nonprofit by making everyday purchases from participating e-commerce businesses.

To make this fundraiser work, you’ll need to sign your organization up with an online shopping fundraiser program. When supporters use the program’s app to shop online, a percentage of their total sale will go directly to your nonprofit at no additional cost to you or the shopper.

It’s likely that you heard of (or even participated in) AmazonSmile, one of the best-known programs that ran on this model, before its 2023 discontinuation. However, there are a variety of alternatives to AmazonSmile that your nonprofit can still partner with to run your online shopping fundraiser. Plus, these programs often offer benefits that Amazon Smile didn’t, such as higher commission rates and more flexibility in their retailer options.

Benefits of Online Shopping Fundraisers

Online shopping fundraisers benefit both your nonprofit and its supporters. Let’s explore some of the advantages from both perspectives.

For Nonprofits

Some of the reasons why your organization should consider launching an online shopping fundraiser include:

  • It’s easy to run. Once your partner program’s experts walk you through a simple onboarding process, your fundraiser will basically run itself. Then, all you have to do is promote the campaign and track your results.
  • It provides unrestricted funding. Some of the funds your nonprofit receives have to be used for specific programs or projects according to your agreement with the donor or grantmaker. However, the contributions from your online shopping fundraiser can be put toward any area of your nonprofit’s budget that needs additional funding, including operating expenses.
  • It helps diversify your nonprofit’s revenue streams. According to Jitasa’s nonprofit financial management guide, having multiple funding sources allows your organization to achieve greater financial stability. Online shopping fundraisers can be run year-round, making them a great way to supplement your nonprofit’s other fundraising efforts.

Online shopping fundraisers are also completely free for your organization to launch, and they work for nonprofits of all sizes and in all verticals.

For Supporters

Supporters can also benefit from your nonprofit’s online shopping fundraisers in multiple ways, including the following:

  • It’s a no-ask sale. Most other fundraising campaigns that involve buying items, such as product fundraisers or branded merchandise sales, require supporters to go out of their way to give to your organization. Online shopping fundraisers, on the other hand, allow supporters to contribute by purchasing items they were likely going to buy anyway, so they don’t have to spend any additional money to support your nonprofit.
  • It’s highly flexible. As long as the program you partner with has access to a wide network of retailers, supporters will have lots of options when it comes to shopping for your cause.
  • It allows them to shop more ethically. Shoppers can feel good about their online purchases when they know that they’re supporting an organization that makes a difference in their community at the same time.

Participating in an online shopping fundraiser can also be a great entry point for supporters to get involved with your nonprofit. If you review your fundraising data and notice that a brand-new supporter has just shopped for your cause, reach out to them with a welcome email series providing more information about your organization’s work and other ways for them to engage in it.

How to Launch an Online Shopping Fundraiser

According to ShopRaise’s guide to shopping for a cause, your organization can start its own online shopping fundraiser in just three easy steps. Let’s walk through the process in more detail.

1. Partner With a Fundraising Program

As stated previously, the first thing you need to do to launch your online shopping fundraiser is find a dedicated platform to launch your campaign. Look for a program that not only has connections to a wide network of retailers but will also handle all business negotiations for you. Additionally, make sure to ask about their commission rates and whether they can scale with your organization.

Once you’re onboarded with the program and they’ve created a branded landing page for your nonprofit, you’re ready to start spreading the word about your fundraiser to your supporters!

2. Market Your Fundraiser

Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Provide instructions for how to participate in your fundraiser and reminders to continue shopping for your cause via the following channels:

The program you partner with can sometimes help with this step by creating email templates, flyer designs, and website banners advertising your fundraiser, all featuring your organization’s logo and brand colors.

3. Track Your Results

Through your online shopping fundraiser platform, you’ll be able to view real-time data on your nonprofit’s campaign. Analyzing this information serves two main purposes. First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions.

Second, you can recognize your top supporters individually. Send them personalized thank-you messages with their names and fundraising totals, and remind them to keep up the good work in shopping for your cause. To protect shoppers’ privacy, these two pieces of information are all your organization will be able to see—only the supporter will know exactly what items they purchased.

Online shopping fundraisers combine two societal trends—e-commerce and digital fundraising—to provide year-round funding for your organization. While it’s important to maintain your usual fundraising pushes, such as events and your year-end giving campaign, supplementing these efforts with online shopping makes it even more likely that your nonprofit will bring in the revenue it needs to further its mission.

4 Online Fundraising Campaign Ideas to Boost Your Reach

4 Online Fundraising Campaign Ideas to Boost Your Reach

These days, almost everything has gone digital—even fundraising. Hosting your fundraising campaign online is beneficial not only for the existing donors in your community, but also for reaching new donors. An online campaign can expand your reach beyond your community, acting as an innovative way to engage supporters from across the country and even the world. 

To get started, you’ll need a compelling fundraising campaign idea that aligns with your nonprofit’s goals and meets your unique audience’s interests and motivations. Not sure where to begin? Explore our roundup of the top online fundraising ideas guaranteed to spur donations and help you achieve your fundraising goals:

Host a combination of these campaigns or use them as inspiration to plan a unique online fundraiser at any point of the year. Let’s dive in! 

Peer-to-Peer Fundraiser 

Peer-to-peer fundraising is a fun and engaging way to get your supporters directly involved in the fundraising process. During a peer-to-peer fundraiser, you’ll hand over the fundraising reins to your most loyal supporters, empowering them to create their own fundraising pages. By tapping their personal networks to help meet their fundraising goals, your supporters will effectively introduce you to brand new donors, boosting your donor acquisition rate. 

To maximize the success of your online fundraising campaign, the OneCause guide to peer-to-peer fundraising best practices recommends leveraging these best practices: 

  • Recruit supporters to help: Market your peer-to-peer campaign online using channels like your website, social media, and email to help promote this opportunity and pique your existing supporters’ interest. You can also reach out to well-connected supporters, like board members and major donors, to serve as ambassadors and lend a helping hand in fundraising. 
  • Provide training and instructions: Consider hosting an online training session to go over peer-to-peer fundraising best practices and how to create a personal fundraising page. You can also consolidate these instructions in a digital guidebook that can be accessed at any time. Make sure you have a point-person to field any supporter questions and walk them through best practices if they need additional advice. 
  • Pair your campaign with exciting events: Consider hosting your peer-to-peer fundraiser alongside an event to increase engagement, such as a walk-a-thon, an online silent auction, or a livestreamed panel with members of your team who can discuss your cause in detail.  

Once your fundraiser concludes, remember to thank all of your peer-to-peer fundraisers who helped make it happen. A handwritten thank-you note or shout-out on social media can go a long way in helping your supporters feel appreciated and eager to champion your cause again in the future. 

Matching Gift Campaign 

According to 360MatchPro’s guide to corporate philanthropy, a matching gift campaign allows your nonprofit to double the impact of donors’ gifts with the help of corporate support. In a matching gift campaign, corporate donors will match gifts during a certain period of time. For example, if a donor gave $100 to your nonprofit, a corporate sponsor might match this at a 1:1 ratio, resulting in $200 for your nonprofit.  

To get started with matching gifts, follow these steps: 

  • Research companies with similar values and interests: Research local businesses and ask your board members and staff for references of companies who may be interested. Even if they say no to providing a matching gift, they may be a valuable resource to tap into for future fundraisers, such as sponsorship opportunities or silent auction item procurement.  
  • Create a corporate sponsorship proposal: Create a letter that pitches a partnership, outlines what type of support you’re seeking (such as matching at a 1:1 or 2:1 ratio), and when you hope to host a matching gift campaign. You’ll also need to explain how the gift matching will help bring your nonprofit closer to reaching its goals and how your corporate partner will benefit from this arrangement. For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support. 
  • Follow up and express appreciation: At the end of your matching gift campaign, let your corporate partner know how much you raised and how the funds will be used to further your mission. Expressing gratitude can help you secure their support again in the future. 

Make sure to promote your matching gift campaign widely and well in advance so supporters know when it’s happening and how they can get involved.  

Text-to-Give Campaign 

A text-to-give campaign is one of the easiest ways to raise money online. It enables donors to give donations at any time on their own devices. Supporters simply submit donations right from their phones, making the donation process inherently convenient, simple, and rewarding.  

You can use text-to-give donation channels for everyday fundraising, not just during an event. Using it is easy—all your supporters need is a specific keyword and the short- or long-code that they’ll text (which should be provided by your text-to-give solution). This will automatically take mobile donors to your nonprofit’s donation page.  

Be sure to find a good software solution that can support virtual transactions and customizations specific to your nonprofit. Specifically, look for a text-to-give solution that offers features like: 

  • Gamification tools to inspire giving, including a scoreboard 
  • Automated email receipts 
  • Flexible payment options 
  • Donor data collection and automated reports

On top of having the right fundraising technology, you also need to make sure you’re doing everything possible to build up your contact list. Promote your text-to-give campaign widely to encourage all your supporters to opt-in. A multichannel marketing plan can help you put your text-to-give campaign at the forefront of supporters’ minds, so consider generating content related to text-to-give on your social media, website, and email newsletters. 

Crowdfunding Campaign 

If you’re looking for a campaign that will make a big impact without asking your donors to empty their wallets, a crowdfunding campaign might be right for you. A crowdfunding campaign raises smaller amounts of revenue from a large pool of donors—think $5 per person. If you ask a group of 100 donors to give that much, you will walk away with a hefty donation, and your donors won’t feel fatigued. 

Most crowdfunding campaigns happen online, so you’ll need to establish a strong digital presence for your fundraiser. Consider creating a fundraising microsite with the following elements: 

  • Embedded donation form with a simple donation process and limited prompts
  • Your nonprofit’s branding
  • Storytelling that explains how the donations will be used, including emotionally compelling visuals
  • Social sharing features so supporters can promote your microsite among their personal networks

After your crowdfunding campaign wraps up, be sure to show your appreciation to all of your participating donors and share how the donations will be used. By cultivating relationships with these donors, you can increase the likelihood that they’ll continue to come back and donate to your organization again and again! 

Wrapping Up 

As you think through which fundraising idea makes the most sense for your organization, consider your audience and what will excite them the most to give. Then, channel that idea into a well-designed online campaign that will help you spread awareness and bring in more funds.  

Before you dive into your new campaign, make sure you’re working with the best fundraising technology so you can run your online campaign seamlessly. An all-in-one fundraising platform will provide your nonprofit with everything you need to succeed, whether you’re hosting an in-person, online, or hybrid campaign. Happy fundraising! 

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Webinar Team

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Webinar options

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Classified Category

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Classifieds

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