Nonprofit professionals are used to wearing many hats while working for their organization—from serving as event planners to social media managers to volunteer coordinators. At times, however, nonprofit team members will encounter projects and tasks that they don’t have prior experience in handling. What do they do then?
While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. That’s where educational resources come in. These resources provide nonprofit professionals, such as yourself, with a lower-cost way to develop their skills and grow professionally.
In this guide, we’ll go over the most helpful resources for nonprofit professionals by discussing each of their unique benefits and drawbacks. Let’s get started!
1. Blog Posts
In this age of technology, you likely look toward blog posts and other websites whenever you’re out of your element, including searching for new fundraising ideas or event planning tips. Blog posts are a top educational resource because they serve as a first stop for professionals seeking more information about specific nonprofit topics. Let’s take a closer look at the benefits and drawbacks of this resource:
Benefits
Here are some of the benefits of blog posts as an educational resource:
Easily accessible. Blog posts are accessible to everyone through search engines such as Google or Bing. It’s super convenient for you to type in the right keywords and click on the relevant blog posts, empowering you to kickstart your learning journey.
Lively visuals. Authors of blogs often embed multimedia elements into their posts, such as video walk-throughs, resulting in a more engaging and academically enriching experience for the reader. For example, an all-text blog post describing how to apply for Google grants might be difficult to parse. But if it’s broken up with relevant images and videos, then the information becomes much easier to digest.
Cost-effective. For the most part, access to blog posts is free, making this option extremely cost-effective. This is extremely valuable for nonprofit professionals who may not have access to a learning budget or stipend.
Though blog posts have a variety of benefits for nonprofit professionals, they also have some drawbacks.
Drawbacks
Here are some of the drawbacks of blog posts as an educational resource:
Questionable authority. Depending on which blog you’re looking at, it may be difficult to gauge the authority of the writer. Not everyone who writes nonprofit content is involved in the industry, making it crucial for you to vet blog authors and websites before you take their word as fact.
Varying depth. Blog posts may vary in quality and length even on the same blogroll. Many posts may cover surface-level topics such as fundraising, but may not dive more deeply into actionable tips your organization can take today. For example, a post could cover the benefits of hybrid fundraising events, but not how to organize a hybrid event.
Unstructured content. A blogroll will likely cover many different topics rather than go in-depth on a single topic. If you’re specifically interested in one topic, this resource’s format can hinder your learning, as you may need to access multiple blogs to gain the depth of knowledge you seek.
If you’re looking for a surface-level overview of a nonprofit topic, then blog posts are a great educational resource for you due to their accessible and cost-effective nature. However, if you’re looking for more robust educational materials, then consider one of the next resources.
2. Books
Elevate Nonprofit explains that books can impart a wealth of knowledge and inspire your organization’s fundraising strategy. They are an invaluable resource to learn new strategies and practices and glean insights from the past. However, like blog posts, they have their unique benefits and drawbacks.
Benefits
Here are some of the benefits of books as an educational resource:
Depth of knowledge. Books usually thoroughly cover a single topic, allowing you to gain the depth of knowledge you seek. For example, if you’re researching how to boost event revenue, a book might cover common pitfalls, best practices, and even top event ideas for generating revenue.
Wide range of topics. Although books generally dive deeply into one subject, that doesn’t mean that you’re out of luck if you’re researching multiple subjects. There are millions of unique books out there on a variety of topics, making it easy for you to find one that suits your needs. Plus, books give you access to many different perspectives, as it’s common to read two books on the same topic with very different viewpoints.
Variety of formats. While you may be thinking of the traditional paperback or hardback, books come in a variety of formats to fit your needs. If you’re looking for a way to maximize the value of your commute time, for example, you could purchase audiobooks and listen to them as you drive.
There’s a reason why books are an enduring learning resource for all types of industries. However, they also come with their drawbacks.
Drawbacks
Here are some of the drawbacks of books as an educational nonprofit resource:
Outdated information. Once a book is published, it could take months or years for new editions to come out. Depending on the age of the book, you may come across outdated information, making it difficult to use this resource to learn about new and trendy topics.
Difficult to find specific information. If you’re looking to learn about one specific topic, you might find that some books cover many miscellaneous subjects that are irrelevant to your nonprofit’s situation. This is especially true if you’re seeking information on a niche or specific topic.
Single perspective. Since most books have just one author, books often suffer from having a single perspective. Aside from personal biases, this can be an issue if the author does not have direct experience with your situation. For example, if you’re a small nonprofit, the advice of an author who has only worked in large organizations may not be applicable.
If you’re looking for a nonprofit educational resource on age-old topics such as starting fundraisers or appealing for donations, books are a great way to find the information you seek. However, if you’re seeking more specific advice or knowledge on trends that are just cropping up, then you may want to consider a different type of resource.
3. Conferences
Nonprofit conferences are large gatherings of nonprofit professionals and philanthropic-minded business professionals. They are an excellent way to gain knowledge, advance professional development, and acquire the training you need to excel in your field. Plus, they cover a wide range of key nonprofit areas to help your organization grow, from marketing to donor stewardship. Let’s learn more about the specific benefits and drawbacks of conferences.
Benefits
Here are some of the benefits of attending a nonprofit conference:
Newest information. One of the greatest selling points of conferences is that they often cover the newest information and trends occurring in the industry. If you aim to stay up-to-date with cutting-edge best practices, conferences are a great place to gain that knowledge.
Networking. Another benefit of conferences that most other nonprofit educational resources don’t offer is networking. Conferences are a gathering of like-minded individuals, making them great opportunities to connect with other professionals who you might work with or ask for mentorship. Plus, Getting Attention advises to connect with business professionals as well, as these relationships can lead to future corporate sponsorships.
Capacity building. Capacity building is defined as improving your organization’s ability to serve your beneficiaries. This involves developing competencies and skills that make you and your nonprofit more effective and sustainable. Conferences offer workshops and panels that will point you and your nonprofit in the right direction.
What makes conferences such great educational resources is that it’s a concentrated learning experience—you receive tons of new knowledge that you can then bring back and apply to your nonprofit. However, that’s not to say that they don’t have their drawbacks.
Drawbacks
Here are some of the drawbacks of conferences as an educational resource:
Expensive. Conferences are by far the most expensive educational resource in this article. From travel costs to ticket prices, attending a conference can quickly become unaffordable, making it difficult for professionals from smaller organizations to attend.
Stressful. Conferences are jam-packed with tons of activities, panels, and workshops. While that’s great for learning-focused professionals, it can also be very stressful to manage your schedule and plan out everything you want to experience. Plus, there might be event rescheduling or cancellations to contend with.
Implementing learning. After the conference is over and you return to normal life at your nonprofit, it can be difficult to implement the practices or strategies that you learned. There may be logistical challenges or even a lack of motivation, for example.
If you can afford it, attending conferences is a great way to expand your knowledge of the nonprofit industry and keep up to date with trends. However, if your budget is limited, that doesn’t mean that you’re unable to access the information conferences offer. Look out for conferences held in a hybrid or virtual format, as they drastically reduce costs by removing travel expenses.
Aside from these three, there are a variety of other nonprofit educational resources available to the curious professional, including webinars and podcasts. If, after reading this guide, you believe that none of these top types of resources are the best fit for you, don’t be afraid to do more research and seek out the knowledge you need. After all, you know what’s best for your personal development and what you need to better support your nonprofit’s beneficiaries!
https://nxunite.com/wp-content/uploads/2023/11/Elevate-Nonprofit_NXUnite_Top-Types-of-Learning-Resources-for-Nonprofit-Professionals_Feature.jpg368800jenny.russhttps://nxunite.com/wp-content/uploads/2023/09/NXUnite-by-nexus-marketing-White-3.svgjenny.russ2023-11-21 16:00:162023-11-21 16:00:20Top Educational Resources for Nonprofit Professionals
If you have a devoted volunteer base but haven’t heard of volunteer grants, you’re missing out on easy revenue! Corporate volunteer grants are an excellent way to supercharge your volunteer relationships, kickstart new corporate partnerships, and enhance your fundraising strategy.
Tapping into this resource is pretty simple when you know the basics. To help you get started, we’ll cover the essential components of these programs and provide some practical tips along the way. In no time, you’ll cultivate a lucrative volunteer grant strategy that helps you pursue your mission.
What Are Volunteer Grants?
Corporate volunteer grant programs are a type of corporate philanthropy in which companies make monetary contributions to nonprofits where their employees regularly volunteer. Some businesses pay per volunteer hour while others require employees to serve a minimum number of hours with an organization. Then, after a volunteer submits a grant request, the company will send a check to the nonprofit.
So, let’s say a company offers $100 for every 25 hours an employee serves a nonprofit. Once a devoted supporter volunteers those 25 hours, they can submit a request to their employer who will then send the donation.
Some companies also offer team volunteer grants as a way to encourage team-building and volunteerism in the communities where employees live and work. Crowd101’s corporate giving statistics page shows that 82% of companies report that their employees want to volunteer with their peers, making team volunteer grants a powerful engagement opportunity. When a business offers team grants, they often have additional requirements such as how many employees must volunteer together.
Benefits of Corporate Volunteer Grants
Volunteer grants are impactful programs because they benefit nonprofits, companies, and volunteers alike. Whether you’re making a case to your board of directors to pursue this opportunity or convincing a local business to launch a program, here are some key benefits you can share:
Access more critical funding. Volunteer grants allow you to generate more revenue from supporters without having to solicit them for gifts. Your volunteers have already committed their time to your nonprofit. To earn more essential funds for your mission, all they need to do is check their eligibility and submit their hours to their employers.
Recruit and retain more volunteers. Knowing that their employers will amplify the impact of their support can inspire more people to dedicate their time and skills to your cause. Since 66% of volunteers indicate that making a difference in their community is their primary motivation for getting involved, the prospect of making an even greater difference can turn them into regular volunteers for your nonprofit.
Secure more donations. According to the Global Trends in Giving Report, 66% of donors volunteer around the world, with 73% donating to the nonprofits they volunteer with. Your volunteers have already demonstrated an investment in your cause. By retaining their support over time, you’ll increase the chances of converting them into donors as well.
Build more long-term partnerships with companies. If many of your volunteers work for the same company that offers volunteer grants, you might reach out and establish a mutually beneficial partnership with the company. This can pave the way for event sponsorships, collaborative cause marketing campaigns, and more.
Your nonprofit can obtain more volunteer grants by sharing these benefits, alongside basic instructions about the process, across multiple communication channels. By ensuring that supporters are aware of this impactful opportunity and practicing consistent volunteer appreciation, you’ll be able to unlock more funding over time.
For Companies
Corporate philanthropy has become a major priority among businesses around the world. By providing volunteer grant opportunities to employees, companies can:
Increase employee engagement. Many employees need more than a regular paycheck to feel invested in their roles. Nonprofits Source’s employee engagement guide lists CSR programs as a key way to increase employee loyalty and productivity. By giving them the chance to support causes they care about, companies can provide employees with a sense of purpose and fulfillment in the workplace.
Recruit more top talent. Beyond competitive pay and employee benefits, CSR initiatives like volunteer grants can help companies stand out to talented job seekers. In fact, three out of four U.S. employees indicate that they want to work for a company that makes a positive impact on the world.
Boost their reputation. In today’s competitive business landscape, companies must do more than just make profits to be successful. To win the hearts of people in their communities, they must contribute to the well-being of society as a whole. Volunteer grants are one effective way for them to demonstrate this commitment to social good.
Attract more customers. Launching a volunteer grant program can enhance a company’s success and sustainability by bringing in new, socially conscious shoppers and turning them into loyal customers. After all, 77% of consumers want to purchase from companies with CSR initiatives.
By joining forces, nonprofits and companies can accomplish more of their goals, expend fewer resources, and leave a lasting impact on the world.
For Volunteers
By devoting their time to nonprofits and securing volunteer grants from their employers, volunteers can:
Generate more of an impact. Your nonprofit’s supporters have different preferences and capacities when it comes to getting involved in your cause. Volunteer grants empower them to make financial gifts to your nonprofit without having to spend their own money.
Achieve more personal fulfillment. Volunteering is an excellent way for people to find a sense of belonging and purpose in their lives. Considering that the current estimated value of each volunteer hour is $31.80, volunteer grants allow your supporters to amplify the impact of their contributions even more.
Tap into the benefits of volunteering. Your volunteers are busy people. Between their careers, hobbies, and personal commitments, it might be difficult to find time to volunteer. Volunteer grants can provide an added incentive to inspire more of your supporters to volunteer and experience all the benefits that come with it—from reducing stress to developing essential skills.
With more involved volunteers, your nonprofit will be well on its way to cultivating a strong, tight-knit community of supporters around your cause.
Common Guidelines for Volunteer Grant Programs
When laying out their volunteer grant programs, businesses typically set a few ground rules for participation. Your volunteer coordinator should be aware of the different types of requirements that companies commonly implement, such as:
Employee eligibility: This refers to an individual’s employment status at the company. For example, a company might offer volunteer grants for full-time, part-time, and retired employees.
Nonprofit restrictions: Some corporations will place restrictions on which types of nonprofits are eligible. In most cases, companies state that any 501(c)(3) nonprofit or educational institution is eligible.
Submission deadlines: Volunteers must typically submit a request by a certain date. Standard deadlines include the end of the calendar year or a set number of months after the individual volunteered.
Required hours: While most companies have a minimum hour requirement for eligibility, some pay by the hour.
Donation amount: This is the total grant amount that a company will donate to a nonprofit after the hours are completed. Guidelines may also include how many grants the company offers per employee each year.
Logging hours: Companies have different hour reporting requirements. They may require employees to fill out printed or electronic forms.
Corporate giving software can give you instant access to information on thousands of volunteer grant programs. You can embed a search tool where volunteers can research their companies, determine their eligibility, learn how to log their hours, and gain access to required forms.
How to Win A Volunteer Grant
With help from a corporate giving database, a volunteer can request a volunteer grant from their employer within minutes. Double the Donation’s corporate volunteer grant guide breaks it down into five easy steps. Here’s how it works:
An individual volunteers with a nonprofit on a regular basis.
The volunteer researches their eligibility for their employer’s program using a corporate giving database.
If eligible, the volunteer fills out the required forms, either electronically or using a paper form.
The company reviews the grant application and reaches out to the nonprofit to confirm the submitted information.
If everything is in order, the company sends a check to the nonprofit.
It’s that simple! When it’s all said and done, make sure to reach out to thank your volunteers for all their hard work. Show that you appreciate them going above and beyond by submitting volunteer grant applications even after donating their time to your organization. By the end of it, you’ll drive greater volunteer satisfaction and inspire them to stick around for years to come.
Additional Resources
Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.
Nonprofit Fundraising Training: FAQs and 8 Top Resources – Is your team prepared to take advantage of fundraising opportunities like volunteer grants? Here are some training resources to help them develop their fundraising skills.
Crises can strike communities and organizations at any moment. When a natural disaster occurs, nonprofits scramble to gather the resources needed to aid their constituents and get them on the road to recovery. Grantmaking organizations like yours provide the funding that powers these relief efforts.
Because grantmakers are so integral to the work nonprofits do during crises, it’s paramount that you have a way to award grants with urgency. In this guide, we’ll cover strategies and considerations to keep in mind when a crisis happens:
Use grant management tools.
Be flexible.
Proactively prepare for the next crisis.
To award timely grants during a crisis, your standard grantmaking process must be streamlined. To get started, we’ll cover how you can efficiently use grant management tools to carry out tasks like administrative oversight and budget management.
Use grant management tools.
Grant management technology aims to streamline the necessary yet time-consuming tasks involved in managing grants, such as practicing due diligence, balancing budgets, and following up with grantees. During a crisis, these tools can work overtime to help your organization handle community outreach and a sudden influx of applications.
Investing in its full-featured grants management solution is the logical next step for organizations already using Salesforce. Salesforce Grants Management has everything grantmakers need to oversee grant management, works seamlessly with other Salesforce tools, and helps grantmakers plan for special circumstances.
The Grants Management package offers the same features included in the Outbound Funds Module, which is used by any organization that awards funding as a part of its mission. According to Fíonta’s guide to grants management, Grants Management includes more specific features for grantmakers, such as:
Fully customizable application templates. Build a unique application process based on your organization’s values and philanthropic priorities. Additionally, you can create abbreviated versions of your standard application form for times of crisis and mark them for expedited review.
Tools that standardize due diligence tasks. Due diligence tasks, like confirming tax-exempt status, are essential to determining each applicant’s eligibility. If your organization does not have a clearly defined process for completing these tasks, they could hinder the grantmaking process. Grants Management allows you to set up action plans defining the necessary steps and documents that anyone reviewing applications must complete. This ensures that due diligence tasks are completed the same way across your team without additional communication.
Budget management tools. Keeping a close eye on your budget is crucial to ensuring you have the funding available to deliver the grants promised. Grants Management allows you to track the grants you’ve awarded against your organization’s budget in minutes, keeping the process fast even in times of crisis.
With technology that streamlines and automates administrative tasks, your organization can balance awarding funds quickly and efficiently while still following all necessary procedures.
Be flexible.
During a crisis, nonprofit organizations desperately need supplies, volunteers, and funding. In these situations, be flexible to prioritize getting funding to the right organizations as quickly as possible.
Your organization might opt for more flexible grant-seeking requirements during a crisis by:
Shortening your application
Offering unrestricted funding and general operating support
Fast-tracking approval processes by limiting administrative requirements
Temporarily relaxing follow-up procedures until the crisis has passed
Offering extensions on existing grants
Adjusting evaluation criteria and expectations for this time
As with other aspects of the grant management process, technology can help you make these changes quickly. For example, by integrating your website with your CRM, you can ensure applicants receive the most up-to-date information possible about your grant process and available funding. Doing so ensures that you make the application process as convenient, timely, and hassle-free as possible.
Proactively prepare for the next crisis.
Crises and their impact are indeed unpredictable. While this makes it challenging to pinpoint when a disaster might strike, you can prepare for it by being proactive. This approach allows you to develop a standardized grantmaking procedure that runs smoothly for grantmakers and grant-seekers.
Learn from past events and put a standardized crisis grantmaking procedure in place. As a part of these preparations, your organization should:
Determine adjusted guidelines and requirements. If your organization chooses to relax some of its guidelines during a crisis, decide how you will do so before the crisis. For example, under these special circumstances, you might not ask grant applicants to include a cover letter, a detailed budget breakdown, and their organizational background.
Plan its rapid response protocol. Application reviews and approvals need to be fast-tracked during these scenarios. Determine who will be responsible for each step in the review process and outline your adjusted procedures, so staff members understand how and why it deviates from the standard process.
Conduct risk assessments. While many crises, like natural disasters, are unpredictable, you can still determine levels of risk in advance. This will help you identify potential crises that could arise and develop plans for those scenarios. If you regularly award grants to nonprofits that offer aid in areas prone to flooding, your organization can closely monitor the weather, identify grantees whose constituents are likely to be by flooding, and proactively contact trusted long-time grantees who may need emergency funding.
Additionally, consider setting aside funds specifically reserved for crisis situations. Analyze data from past crises to determine how much funding is needed, and weigh this number against your organization’s budget. Setting aside this money in advance will save you from shifting funding around or adjusting your budget.
Once the dust has settled, take the time to reflect on your approach during the crisis. Identify strengths and weaknesses, ranging from your timeliness to how easy it was for nonprofits to find your grants. If possible, continue to support the affected organizations after the crisis to fuel their efforts as other donations trail off.
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It’s no secret that online shopping is rapidly growing in popularity. Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 billion customers are expected to make at least one online purchase sometime in 2023.
So, what do these statistics have to do with you, a nonprofit professional? They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping!
In this guide, you’ll learn everything you need to know to get started with an online shopping fundraiser for your nonprofit. Here’s what we’ll cover:
With the right tools on your side, you can turn an online shopping fundraiser into a lucrative year-round campaign for your organization. Let’s dive in!
Online Shopping Fundraisers: An Overview
An online shopping fundraiser allows your supporters to contribute to your nonprofit by making everyday purchases from participating e-commerce businesses.
To make this fundraiser work, you’ll need to sign your organization up with an online shopping fundraiser program. When supporters use the program’s app to shop online, a percentage of their total sale will go directly to your nonprofit at no additional cost to you or the shopper.
It’s likely that you heard of (or even participated in) AmazonSmile, one of the best-known programs that ran on this model, before its 2023 discontinuation. However, there are a variety of alternatives to AmazonSmile that your nonprofit can still partner with to run your online shopping fundraiser. Plus, these programs often offer benefits that Amazon Smile didn’t, such as higher commission rates and more flexibility in their retailer options.
Benefits of Online Shopping Fundraisers
Online shopping fundraisers benefit both your nonprofit and its supporters. Let’s explore some of the advantages from both perspectives.
For Nonprofits
Some of the reasons why your organization should consider launching an online shopping fundraiser include:
It’s easy to run. Once your partner program’s experts walk you through a simple onboarding process, your fundraiser will basically run itself. Then, all you have to do is promote the campaign and track your results.
It provides unrestricted funding. Some of the funds your nonprofit receives have to be used for specific programs or projects according to your agreement with the donor or grantmaker. However, the contributions from your online shopping fundraiser can be put toward any area of your nonprofit’s budget that needs additional funding, including operating expenses.
It helps diversify your nonprofit’s revenue streams. According to Jitasa’s nonprofit financial management guide, having multiple funding sources allows your organization to achieve greater financial stability. Online shopping fundraisers can be run year-round, making them a great way to supplement your nonprofit’s other fundraising efforts.
Online shopping fundraisers are also completely free for your organization to launch, and they work for nonprofits of all sizes and in all verticals.
For Supporters
Supporters can also benefit from your nonprofit’s online shopping fundraisers in multiple ways, including the following:
It’s a no-ask sale. Most other fundraising campaigns that involve buying items, such as product fundraisers or branded merchandise sales, require supporters to go out of their way to give to your organization. Online shopping fundraisers, on the other hand, allow supporters to contribute by purchasing items they were likely going to buy anyway, so they don’t have to spend any additional money to support your nonprofit.
It’s highly flexible. As long as the program you partner with has access to a wide network of retailers, supporters will have lots of options when it comes to shopping for your cause.
It allows them to shop more ethically. Shoppers can feel good about their online purchases when they know that they’re supporting an organization that makes a difference in their community at the same time.
Participating in an online shopping fundraiser can also be a great entry point for supporters to get involved with your nonprofit. If you review your fundraising data and notice that a brand-new supporter has just shopped for your cause, reach out to them with a welcome email series providing more information about your organization’s work and other ways for them to engage in it.
How to Launch an Online Shopping Fundraiser
According to ShopRaise’s guide to shopping for a cause, your organization can start its own online shopping fundraiser in just three easy steps. Let’s walk through the process in more detail.
1. Partner With a Fundraising Program
As stated previously, the first thing you need to do to launch your online shopping fundraiser is find a dedicated platform to launch your campaign. Look for a program that not only has connections to a wide network of retailers but will also handle all business negotiations for you. Additionally, make sure to ask about their commission rates and whether they can scale with your organization.
Once you’re onboarded with the program and they’ve created a branded landing page for your nonprofit, you’re ready to start spreading the word about your fundraiser to your supporters!
2. Market Your Fundraiser
Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Provide instructions for how to participate in your fundraiser and reminders to continue shopping for your cause via the following channels:
The program you partner with can sometimes help with this step by creating email templates, flyer designs, and website banners advertising your fundraiser, all featuring your organization’s logo and brand colors.
3. Track Your Results
Through your online shopping fundraiser platform, you’ll be able to view real-time data on your nonprofit’s campaign. Analyzing this information serves two main purposes. First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions.
Second, you can recognize your top supporters individually. Send them personalized thank-you messages with their names and fundraising totals, and remind them to keep up the good work in shopping for your cause. To protect shoppers’ privacy, these two pieces of information are all your organization will be able to see—only the supporter will know exactly what items they purchased.
Online shopping fundraisers combine two societal trends—e-commerce and digital fundraising—to provide year-round funding for your organization. While it’s important to maintain your usual fundraising pushes, such as events and your year-end giving campaign, supplementing these efforts with online shopping makes it even more likely that your nonprofit will bring in the revenue it needs to further its mission.
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Sports have a way of bringing people together that’s unlike anything else. People also tend to be passionate about sports, so when you combine that passion with a good cause, you have a winning option for a fundraising event. Whether you’re raising money for a school team, your nonprofit’s general fund, a new outreach initiative, or other funding need, these tips for a sports-themed fundraising event will engage your community and get folks competing for a good cause.
Tip 1: Be Strategic About the Sport You Choose
The possibilities for a sports-themed event are endless, you’ll want to be strategic when choosing the focus of your sports-related event. The key is understanding your audience and the sport that they’ll best respond to. You don’t necessarily have to limit yourself to a physical sport either—esports, fantasy teams, or bracket challenges are also possibilities. Some popular charity sports events include:
When choosing the sport that will work best for your organization or audience, you might first conduct a quick survey to garner feedback from your donors and constituents to see what interests them. Next, take the following considerations into account as you start planning:
Time of year. If your sport is played outdoors, you’ll need to choose a time of year with favorable weather in your area. If you’re hoping to involve families, be sure the event doesn’t overlap with the school day.
Budget. Some sports-related events come with a fair amount of overhead, including facility rental, signage, trophies or awards, food and beverage, advertising, and equipment rental. Create a loose budget so you have an idea of how much you’ll need to spend to get the event off the ground.
Facility availability. Research host facilities in your area and check their availability. You might ask the facility about the days and times of year they recommend to maximize participation.
Donor preferences. Use the results of your surveys and informal conversations with your audience to see what option is the most appealing (and they’re most likely to support with their participation).
Relevance to your cause. Consider how the type of event relates to or can be connected to your mission in some way. This helps participants better understand what they’re helping raise money for.
Tip 2: Incorporate Revenue-Boost Elements
Think about how you’ll generate revenue from your event. Participant registration fees, spectator tickets, sponsorships, and donation appeals are common, base revenue sources, but you’ll want to think broader and find other ways to boost fundraising. These revenue boosters often add additional fun and excitement to the event, making registrants eager to participate. GolfStatus recommends the following ideas to raise more dollars from your event:
Sport-specific contests. Add one or more contests that are specific to the sport, such as a hole-in-one or putting contest for a charity golf tournament or a three-point shot contest for a basketball tournament. Participants love testing their skill (or luck!) for the chance to win a prize.
Live or silent auctions. Seek donations for the items you’ll include in your auction to raise even more money. Consider using a mobile bidding platform so folks can make bids during the sporting event itself.
Raffles. Much like auction items, you can boost fundraising by selling raffle tickets for donated prizes. Make it easy for folks to buy raffle tickets when they register, when they check in for the event, and throughout the event.
Food and drink tickets. Work with a sponsor to donate food and beverages and sell tickets to attendees. Be sure to check with the host facility on any restrictions or regulations about outside food and drink.
Mini-games. Have fun and get creative in creating mini-games or contests to add to your event! Look for ways to incorporate your nonprofit’s cause in the games to help participants make a tangible connection to your cause. For example, if your nonprofit helps build homes for underprivileged families, you could hold a putting contest using building tools like sledgehammers or levels.
Tip 3: Sell Sponsorships & Create Partnerships
Sponsorships are an incredibly powerful component of fundraising events. They provide a sizable portion of the event’s income, offset hard costs, add credibility to the event and your organization, and help forge partnerships with businesses for additional support down the road. Sports-focused events are particularly appealing to prospective sponsors—sponsorships are a well-known part of sports culture and provide a ton of brand exposure and lift to the sponsoring business while raising dollars for your nonprofit.
Make a list of event costs. Look at all the hard costs associated with the event, from facility rental, signage, and meals to entertainment, games, and attendee gifts, and sell sponsorships to cover them.
Create sponsorship levels and packages. Offering different sponsorship levels allows more businesses to get involved and support your event at a dollar amount that fits into their marketing or charitable budgets.
Reach out to past supporters. Start with local businesses who have supported you in some way in the past, whether it was for another fundraising event or general support for your organization.
Use your networks. Tap into your planning team, staff, or board of directors to see who might have contacts at area businesses to make a short list of potential sponsors to go after.
Create personalized pitches and sponsorships. Work with businesses to determine what their goals are for sponsoring your event and find ways to help them get the biggest ROI. That might mean creating a custom sponsorship and corresponding pitch for some sponsors, but both you and the business will end up meeting your goals.
Outline the benefits of corporate philanthropy. When you communicate with potential sponsors, be sure to highlight how corporate philanthropy benefits your sponsors just as much as it does your event.
Once the event is over, it’s crucial to follow up with sponsors to thank them for their support and continue to cultivate the relationship for broader organizational support.
Tip 4: Use Technology to Manage Your Event and its Data
The information you collect as part of your fundraising event is powerful and paints a picture of who is supporting you through sports-related events, your organization’s ROI fundraiser, and where you should focus your event fundraising in the future. Nonprofit event planners should make data collection and management a priority and find ways to streamline and simplify its collection and management. Some fundraising metrics to monitor include:
Event signups (teams and individual participants and spectators)
Attendee conversion rate
Total dollars raised
Average donation amount
Cost per participant
Attendee retention rate
Volunteer signup and retention rate
Collecting this important information is easier than you might think with event management software tailored for nonprofit needs. Look for platforms that are designed specifically for the sport your event is leveraging. For instance, if you’re hosting a charity golf fundraiser, you might consider using software with golf tournament planning and execution in mind.
Final Thoughts
These tips will set you up for success if you’re considering a sports-related fundraising event. Start by determining which sport you’ll focus on, look for ways to boost revenue, create and sell sponsorships, and track metrics. With a little preparation and data-driven thinking, your fundraiser can be a hole-in-one and make everyone feel like winners!
https://nxunite.com/wp-content/uploads/2023/10/Feature-Image.jpg7201880Adam Weingerhttps://nxunite.com/wp-content/uploads/2023/09/NXUnite-by-nexus-marketing-White-3.svgAdam Weinger2023-10-06 13:04:412023-10-06 13:22:054 Fundamental Tips for Hosting a Sports-Themed Fundraiser
The nonprofit marketing space isn’t as straightforward as it once was. It’s easier than ever for nonprofits to connect with their supporters, but that also means there’s a lot of competition for donors’ attention.
One effective way to make your organization stand out is to create an ambassador program. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. This form of peer-to-peer marketing is highly compelling because people are more likely to support a cause that’s recommended by someone they know and trust.
To ensure your ambassador program gets up and running quickly and yields a high return on investment, we’ll explore these top tips:
Identify the right recruits.
Brand your ambassador program.
Create clear roles and expectations for ambassadors.
Empower ambassadors with training and resources.
Promote recognition and a sense of community.
Evaluate and adapt your program as needed.
Supporters often want more than just to help promote your nonprofit’s cause — they want to feel like members of your community. An ambassador program gives them an outlet to express their passion for your mission and share their enthusiasm with others.
1. Identify the right recruits.
Effective nonprofit influencers can be found almost anywhere. The best recruits for your ambassador program will all share one trait in common: a deep sense of commitment to your cause.
Search for individuals who have a strong existing relationship with your organization and are particularly vocal about their love for your cause. Potential ambassadors could be:
Donors
Volunteers
Peer-to-peer fundraisers
Beneficiaries of your programs
Social media followers
Use software solutions like your donor management system and volunteer management platform to identify long-time, highly engaged supporters. Filter your database by length of involvement or number of interactions to find your top supporters.
Then, personally reach out to these individuals with an invitation to join your ambassador program. Reference their past involvement to explain why you’re reaching out. For example, you might say: “Eliza, we are so excited to invite you to join our new ambassador program. Your passionate volunteer involvement and past peer-to-peer fundraising experience make you a perfect fit for our new program.”
2. Brand your ambassador program.
You’ll have an easier time bringing recruits on board when your ambassador program looks official and professional. Create an eye-catching brand for your program by thinking through the program’s:
Name
Logo
Tagline
Colors
Incorporate these brand elements into your promotional materials, such as your social media posts and personal emails to potential participants.
For example, here’s a flyer for a fictional environmental nonprofit ambassador program with a cohesive brand:
This flyer features the organization’s brand name, logo, and a QR code that potential participants can scan for more information.
You can also boost the sense of community by creating branded merchandise for your program, such as hats, T-shirts, or name tags. Offering new ambassadors matching items will help them feel like members of an exclusive team.
3. Create clear roles and expectations for ambassadors.
Ultimately, your ambassador program shouldn’t just provide new engagement opportunities for supporters — it should also tangibly support your marketing and fundraising efforts.
Take the following steps to ensure your ambassador program bolsters your existing strategies:
Set goals for your ambassadors internally. Determine the metrics you will track to assess your ambassador program’s effectiveness. For instance, you may track key performance indicators like peer-to-peer fundraising participation rates, donations that can be attributed to ambassadors’ influence, or social media engagement rates.
Define clear roles and responsibilities. For example, will ambassadors promote your peer-to-peer fundraisers? Will they share social media content? Will they speak on your behalf at events? All of the above may be possible. Delineate clear roles so that potential participants understand what will be expected of them.
Establish guidelines for program membership. Create clear regulations that ambassadors should follow when acting on behalf of your cause. For example, you might establish rules regarding the type of content ambassadors can share on behalf of your organization, such as pre-approved images or messages.
When potential ambassadors understand what your program entails, you can narrow down your recruit list to just individuals who feel comfortable with the role expectations. And with clear metrics to guide your program, you can determine whether it’s a worthwhile use of your time and resources.
4. Empower ambassadors with training and resources.
Invite your new ambassadors to a training session to help them get up and running in their new roles. Depending on how spread out your ambassadors are, you might host a video or in-person meeting. Reiterate the role expectations and let ambassadors get to know one another with some icebreaker activities.
Also, craft a training manual for ambassadors to follow while promoting your organization. Your manual should include your brand guidelines and ambassador program regulations. You should also include marketing materials that ambassadors can use in their promotional efforts, such as:
Personalized donation page links. Give each ambassador a personalized donation page link with a custom URL. You can even let them personalize the page with information about their connection to your cause and photos of themselves participating in your events or volunteer opportunities.
Custom graphics. Create branded graphics that ambassadors can use in their promotional materials, such as fundraising thermometers or infographics. You can use a tool such as the Bloomerang fundraising thermometer generator to quickly create a graphic with your nonprofit’s brand colors.
Messaging guidelines. Provide ambassadors with a variety of messages they can use in social media posts or emails. Make sure they’re clear about your nonprofit’s tone and brand voice. For example, you might advise them to strike a friendly, approachable tone in their social media posts.
Let ambassadors know that they can come to you at any time with questions or concerns. You may even set up a mentorship or buddy program within your ambassador group to ensure each participant has at least one peer they can turn to for support.
5. Promote recognition and a sense of community.
Fostering a strong community among your ambassadors can encourage program retention. Plus, when ambassadors have fun supporting your mission and feel engaged in your cause, their promotional efforts will be much more genuine.
Pull from your donor recognition playbook to develop an appreciation approach for your ambassador program. Show your gratitude by:
Offering ambassadors-only communication avenues, such as a Facebook group or group chat
Publicly recognizing ambassadors on social media and within blog posts
Sending thank-you gifts and personalized gratitude messages
Sharing wins with ambassadors, such as donation increases, to highlight their impact
Celebrate your ambassadors’ accomplishments through meet-ups and events such as a happy hour or picnic. You can even host an award ceremony to honor your most successful ambassadors and thank them for their hard work.
6. Evaluate and adapt your program as needed.
As your ambassador program gets underway, you might find that certain strategies aren’t working out as expected. Remain flexible and adjust your program when necessary to continue offering a high-quality experience to participants and ensure that your program effectively supports your nonprofit.
Continuously evaluate your program by taking the following steps:
Survey ambassadors to ask for their feedback on your program. Ask questions about their level of satisfaction with the program, any suggestions they have for improving the program, and areas where they may need more support. Highlight any trends in their responses and incorporate their feedback as applicable.
Track metrics to assess progress made toward your goals. Keep an eye on the key performance indicators you identified during the planning process. Note any drastic increases or decreases in your metrics, investigate potential causes, and adjust your approach accordingly.
Supporting your ambassadors every step of the way is one of the most effective ways to ensure a high ROI for your program. Take ambassadors’ feedback seriously to ensure you’re continuing to meet their needs and providing a positive experience.
Once your ambassador program gets up and running, it can be a powerful addition to your marketing strategy. Your ambassadors can help you connect with new potential donors and spread awareness of your mission more effectively. With these tips, you’ll make sure they have everything they need to perform their roles at a high level.
https://nxunite.com/wp-content/uploads/2023/10/Bloomerang_NXUnite_6-Tips-to-Create-an-Ambassador-Program-for-Your-Nonprofit_Feature.png7401400Connie Zhanghttps://nxunite.com/wp-content/uploads/2023/09/NXUnite-by-nexus-marketing-White-3.svgConnie Zhang2023-10-04 16:05:502023-10-04 16:18:156 Tips to Create an Ambassador Program for Your Nonprofit
These days, almost everything has gone digital—even fundraising. Hosting your fundraising campaign online is beneficial not only for the existing donors in your community, but also for reaching new donors. An online campaign can expand your reach beyond your community, acting as an innovative way to engage supporters from across the country and even the world.
To get started, you’ll need a compelling fundraising campaign idea that aligns with your nonprofit’s goals and meets your unique audience’s interests and motivations. Not sure where to begin? Explore our roundup of the top online fundraising ideas guaranteed to spur donations and help you achieve your fundraising goals:
Host a combination of these campaigns or use them as inspiration to plan a unique online fundraiser at any point of the year. Let’s dive in!
Peer-to-Peer Fundraiser
Peer-to-peer fundraising is a fun and engaging way to get your supporters directly involved in the fundraising process. During a peer-to-peer fundraiser, you’ll hand over the fundraising reins to your most loyal supporters, empowering them to create their own fundraising pages. By tapping their personal networks to help meet their fundraising goals, your supporters will effectively introduce you to brand new donors, boosting your donor acquisition rate.
Recruit supporters to help: Market your peer-to-peer campaign online using channels like your website, social media, and email to help promote this opportunity and pique your existing supporters’ interest. You can also reach out to well-connected supporters, like board members and major donors, to serve as ambassadors and lend a helping hand in fundraising.
Provide training and instructions: Consider hosting an online training session to go over peer-to-peer fundraising best practices and how to create a personal fundraising page. You can also consolidate these instructions in a digital guidebook that can be accessed at any time. Make sure you have a point-person to field any supporter questions and walk them through best practices if they need additional advice.
Pair your campaign with exciting events: Consider hosting your peer-to-peer fundraiser alongside an event to increase engagement, such as a walk-a-thon, an online silent auction, or a livestreamed panel with members of your team who can discuss your cause in detail.
Once your fundraiser concludes, remember to thank all of your peer-to-peer fundraisers who helped make it happen. A handwritten thank-you note or shout-out on social media can go a long way in helping your supporters feel appreciated and eager to champion your cause again in the future.
Matching Gift Campaign
According to 360MatchPro’s guide to corporate philanthropy, a matching gift campaign allows your nonprofit to double the impact of donors’ gifts with the help of corporate support. In a matching gift campaign, corporate donors will match gifts during a certain period of time. For example, if a donor gave $100 to your nonprofit, a corporate sponsor might match this at a 1:1 ratio, resulting in $200 for your nonprofit.
To get started with matching gifts, follow these steps:
Research companies with similar values and interests: Research local businesses and ask your board members and staff for references of companies who may be interested. Even if they say no to providing a matching gift, they may be a valuable resource to tap into for future fundraisers, such as sponsorship opportunities or silent auction item procurement.
Create a corporate sponsorship proposal: Create a letter that pitches a partnership, outlines what type of support you’re seeking (such as matching at a 1:1 or 2:1 ratio), and when you hope to host a matching gift campaign. You’ll also need to explain how the gift matching will help bring your nonprofit closer to reaching its goals and how your corporate partner will benefit from this arrangement. For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support.
Follow up and express appreciation: At the end of your matching gift campaign, let your corporate partner know how much you raised and how the funds will be used to further your mission. Expressing gratitude can help you secure their support again in the future.
Make sure to promote your matching gift campaign widely and well in advance so supporters know when it’s happening and how they can get involved.
Text-to-Give Campaign
A text-to-give campaign is one of the easiest ways to raise money online. It enables donors to give donations at any time on their own devices. Supporters simply submit donations right from their phones, making the donation process inherently convenient, simple, and rewarding.
You can use text-to-give donation channels for everyday fundraising, not just during an event. Using it is easy—all your supporters need is a specific keyword and the short- or long-code that they’ll text (which should be provided by your text-to-give solution). This will automatically take mobile donors to your nonprofit’s donation page.
Be sure to find a good software solution that can support virtual transactions and customizations specific to your nonprofit. Specifically, look for a text-to-give solution that offers features like:
Gamification tools to inspire giving, including a scoreboard
Automated email receipts
Flexible payment options
Donor data collection and automated reports
On top of having the right fundraising technology, you also need to make sure you’re doing everything possible to build up your contact list. Promote your text-to-give campaign widely to encourage all your supporters to opt-in. A multichannel marketing plan can help you put your text-to-give campaign at the forefront of supporters’ minds, so consider generating content related to text-to-give on your social media, website, and email newsletters.
Crowdfunding Campaign
If you’re looking for a campaign that will make a big impact without asking your donors to empty their wallets, a crowdfunding campaign might be right for you. A crowdfunding campaign raises smaller amounts of revenue from a large pool of donors—think $5 per person. If you ask a group of 100 donors to give that much, you will walk away with a hefty donation, and your donors won’t feel fatigued.
Most crowdfunding campaigns happen online, so you’ll need to establish a strong digital presence for your fundraiser. Consider creating a fundraising microsite with the following elements:
Embedded donation form with a simple donation process and limited prompts
Your nonprofit’s branding
Storytelling that explains how the donations will be used, including emotionally compelling visuals
Social sharing features so supporters can promote your microsite among their personal networks
After your crowdfunding campaign wraps up, be sure to show your appreciation to all of your participating donors and share how the donations will be used. By cultivating relationships with these donors, you can increase the likelihood that they’ll continue to come back and donate to your organization again and again!
Wrapping Up
As you think through which fundraising idea makes the most sense for your organization, consider your audience and what will excite them the most to give. Then, channel that idea into a well-designed online campaign that will help you spread awareness and bring in more funds.
Before you dive into your new campaign, make sure you’re working with the best fundraising technology so you can run your online campaign seamlessly. An all-in-one fundraising platform will provide your nonprofit with everything you need to succeed, whether you’re hosting an in-person, online, or hybrid campaign. Happy fundraising!
https://nxunite.com/wp-content/uploads/2023/10/OneCause-NXUnite-4-Online-Fundraising-Campaign-Ideas-to-Boost-Your-Reach-Feature.jpg7341600HannahThttps://nxunite.com/wp-content/uploads/2023/09/NXUnite-by-nexus-marketing-White-3.svgHannahT2023-10-04 15:16:022023-10-04 15:16:024 Online Fundraising Campaign Ideas to Boost Your Reach
The Google Ad Grant is an invaluable tool for reaching potential donors and supporters online. While receiving the grant and setting up your account is a great first step, it takes more work to leverage the full potential of your free ad spend.
For the best results, you need to maintain and optimize your account. Here are seven steps to get started:
Whether you’re a seasoned digital marketer or a nonprofit professional new to Google Ad Grants, these insights will help you improve your online visibility, attract more donors and volunteers, and make a greater impact in the communities you serve.
Before diving into the seven strategies for optimizing a Google Grant account, let’s answer some frequently asked questions.
What is a Google Grant Account?
The Google Ad Grant provides eligible nonprofits with $10,000 worth of in-kind advertising on Google Search each month, helping them reach a wider audience and connect with more potential supporters online.
After applying for the grant and being accepted into the program, nonprofits receive an account through which they can create and display ads on Google without the need to make any payments.
The Importance of Optimizing a Google Grant Account
If you want to make the most of $10,000 in free ad spend per month, you need to be willing to adapt and make improvements on an ongoing basis. Here are a few reasons why optimizing a Google Grant account is important:
Improved ad performance: Optimization techniques, such as keyword research, ad copy testing, and audience targeting, will help your ads appear in relevant searches and attract clicks.
Maximum impact: By optimizing your Google Grant account, you can ensure that your ads reach the right audience and attract engaged users who are interested in your nonprofit’s mission and services. This, in turn, can lead to increased donations, volunteer sign-ups, and support for your cause.
Compliance with Google’s requirements: Google has specific requirements and guidelines for participating in the Google Ad Grant program. Failure to meet these requirements can result in account suspension, making optimization crucial to maintaining eligibility.
Remember, even with the Google Ad Grant, your nonprofit is competing with paid advertisers for ad space. Optimization helps level the playing field, allowing you to stand out and succeed in the highly competitive digital advertising landscape.
7 Steps to Optimize Your Google Grant Account
Now that you understand the importance of optimizing a Google Grant account, let’s explain how to actually do it!
1. Partner with a qualified Google Ad Grants agency.
Without prior experience, optimizing a Google Grant Account can be a daunting task. Thankfully, there are Google Ad Grants agencies that provide valuable expertise and insight into the process.
Here are just a few areas of our recommended agency, Getting Attention’s expertise:
Account setup: Getting Attention assists nonprofits in setting up their Google Ad Grants account correctly, ensuring compliance with all program policies and eligibility requirements.
Google Grant reactivation: If your account lapses or is disabled, Getting Attention will get your Google Ad Grant reactivated in no time, so you can continue doing the work that matters.
Keyword research: Getting Attention conducts thorough keyword research to identify relevant and high-impact keywords aligned with your mission and goals.
Campaign monitoring: The Getting Attention team will regularly monitor the performance of ad campaigns, identify areas for improvement, and make data-driven optimizations to enhance results.
By working with an agency like Getting Attention, you can leverage the expertise of professionals who specialize in mission-driven marketing and digital advertising. This partnership will help your nonprofit create more impactful ad campaigns and attract support for your cause.
For more information on the benefits of working with a Google Ad Grant agency, watch this video:
2. Conduct regular keyword research.
Keyword research helps nonprofits understand which search terms and phrases are most frequently used by their target audience and allows them to optimize their ad campaigns accordingly. By regularly conducting keyword research, you ensure that your online content is optimized for the search terms and phrases that are most relevant to your cause.
Keep these tips in mind as you choose your keywords:
Understand your nonprofit’s goals. Start by clarifying your nonprofit’s advertising goals. Determine what specific actions you want users to take when they visit your website. For example, do you want them to donate, sign up for a newsletter, volunteer, or learn more about your programs? Understanding your goals will help you identify the most relevant keywords to target.
Brainstorm relevant keywords. Consider what potential supporters might search for when looking for organizations like yours and compile a list of relevant keywords. Include general keywords as well as specific terms that align with your goals. For instance, if you run an animal shelter, you might target the keywords “pet adoption” and “how to adopt a rescue dog.”
Use Google’s Keyword Planner. Google’s Keyword Planner is a free tool within Google Ads that helps you find relevant keywords and get insights into their search volume and competition. Enter your list of keywords into the Keyword Planner to see how frequently they are searched and get suggestions for other related keywords.
It’s also important to update the negative keywords that you want to exclude from triggering your ads. For example, if your nonprofit focuses on environmental conservation, you may want to add “hunting” or “pollution” as negative keywords to ensure your ads are shown only to the most relevant audiences.
3. Create well-structured ad groups.
Google Ad Groups are a way of organizing ads within your account. An ad group typically contains a set of ads that share similar targets, such as keywords, locations, or devices.
Well-defined ad groups allow for better targeting, ensuring that the right messaging is delivered to the right people.
Here’s an example of how a marine conservation nonprofit might organize ads according to the two different programs they offer:
Ad Group 1: “Marine Wildlife Conservation” Keywords: Marine wildlife conservation, ocean conservation, marine species protection Ad Copy: “Help Protect Marine Wildlife. Support Our Ocean Conservation Efforts Today!”
Ad Group 2: “Beach Cleanup Volunteers” Keywords: Beach cleanup, ocean cleanup volunteer, coastal cleanup Ad Copy: “Join Our Beach Cleanup Volunteers. Make a Difference for Our Oceans.”
Continuously review and refine your keyword list for each ad group. Add new relevant keywords and remove irrelevant or low-performing ones.
4. Write compelling ad copy.
Well-crafted ad copy encourages users to click on the ad to learn more about your organization. To maximize your click-through rate (CTR), take these steps:
Craft compelling headlines. Write attention-grabbing headlines that are concise, clear, and highlight the unique value proposition of your nonprofit.
Use relevant keywords. Incorporate relevant keywords into your ad copy, especially in the headline and description. When users see the keywords they searched for in your ad, it increases the ad’s relevance, making them more likely to click.
Include a strong call-to-action (CTA). Include a clear and persuasive CTA that encourages users to take the desired action. Use verbs to prompt action, such as “Donate Now,” “Volunteer Today,” or “Learn More.”
If you’re in need of inspiration, review other top-ranking ads to see what they’re doing right.
For instance, let’s say you’re trying to target keywords related to food insecurity. Do a quick Google search to see what’s ranking number #1 for these queries:
Then, craft your ad copy with these top-ranking ads in mind, possibly emulating those popular “How to” statements in the headline.
5. Establish a landing page strategy.
Landing pages that you link in your ads should be designed to convert visitors into donors, volunteers, or supporters. For the best results, ensure that your landing pages are:
Relevant: The content and messaging on the landing page should directly align with the ad copy and the user’s search intent. Make sure visitors receive the information they’re looking for after clicking on the ad.
Mobile-friendly: Given the prevalence of mobile users, it’s crucial to have a mobile-friendly landing page. Ensure that the page is responsive and displays correctly on various screen sizes.
Visually appealing: The landing page should feature design and branding elements that reinforce your nonprofit’s identity and create a cohesive user experience. This includes using your organization’s logo, typography, and color scheme to establish brand recognition.
Conduct A/B testing (also known as split testing) on your landing pages to identify which elements resonate best with your audience. Continuously re-test and optimize these elements over time to improve the page’s performance.
6. Use conversion tracking.
Google Ads conversion tracking allows advertisers to measure the effectiveness of their ad campaigns by tracking specific actions that users take after clicking on their ads. Not only is setting up conversion tracking beneficial to your ad performance, but it’s also a requirement of the Google Ad Grant. Here’s how it works:
Advertisers define the specific actions they want to track as conversions. This could be completing a donation, filling out a contact form, signing up for a newsletter, or any other valuable action that aligns with the campaign’s objectives.
Once the conversion actions are defined, Google Ads generates a unique snippet of code called a “conversion tag” or “tracking pixel” for each conversion action. This code needs to be placed on the relevant web page or confirmation page that users see after completing the desired action (i.e., the “thank you” page after a successful donation).
When a user clicks on an ad and performs the desired action on the website, such as donating, the conversion tag on the confirmation page is triggered.
The triggered conversion tag sends data back to Google Ads, indicating that the conversion action has been completed. Google Ads then associates this data with the specific ad click that led to the conversion.
In the Google Ads dashboard, your team can view conversion data, including the number of conversions, conversion rate, and cost per conversion. Armed with that data, evaluate the performance of your campaigns and identify which ads are driving the most valuable actions.
7. Stay up-to-date on Google Ad Grant policies.
The main policies of the Google Ad Grant program include maintaining a minimum 5% click-through rate (CTR) across the account, adhering to a maximum cost-per-click (CPC) bid limit of $2, and using only text-based ads without images or videos. Nonprofits must also comply with Google’s website policy, ensuring transparency and relevance in their ad campaigns and website content.
Since these policies are subject to change, it’s important to stay informed. To keep up with Google Ad Grant policies and maintain compliance, follow these steps:
Visit the Google Ad Grants website. Regularly check the official Google Ad Grants website for the most up-to-date information on program policies, eligibility requirements, and guidelines.
Subscribe to certified Google Ad Grant newsletters. Sign up for newsletters to receive updates, announcements, and insights directly from Google.
Follow Google Ads and Google for Nonprofits on social media. Follow Google Ads and Google for Nonprofits on social media platforms like LinkedIn. They often share important updates and news about the Ad Grant program.
Set regular calendar reminders to check for policy updates and review your Google Ad Grant account’s compliance.
A Final Note About Optimizing Your Google Grant Account
Although optimizing a Google Ad Grant account requires consistent time and effort, it will ultimately lead to increased visibility for your nonprofit.
If you’re still not sure where to start, remember there are Google Ad Grant agencies like Getting Attention that will work alongside your nonprofit to create a digital advertising strategy that aligns with your goals.
For more information on Google Ad Grants, check out these additional resources:
https://nxunite.com/wp-content/uploads/2023/09/Optimize-a-Google-Grant-Account_Feature-1.jpg7401400shannon.moranhttps://nxunite.com/wp-content/uploads/2023/09/NXUnite-by-nexus-marketing-White-3.svgshannon.moran2023-09-29 10:51:132023-09-29 10:51:17How to Optimize a Google Grant Account in 7 Easy Steps
If you’re a nonprofit professional looking for an affordable way to expand your organization’s online presence and reach a wider audience, then you’re in the right place. The Google Ad Grant offers eligible nonprofits up to $10,000 a month in free advertising on Google.
But with so many organizations vying for the grant, how do you stand out from the competition and secure the funding you deserve? That’s where this guide comes in.
Whether you’re a tech-savvy marketer or a nonprofit newbie, we’ll teach you how to apply for the Google Ad Grant and ensure that you’re prepared to maximize the benefits of free ad spend. Let’s get started!
FAQs About the Google Ad Grant Application
Before we dive into the specifics of the Google Ad Grant application process, let’s answer some frequently asked questions.
1. What is the Google Ad Grant?
The Google Ad Grant is a powerful digital marketing tool that provides eligible nonprofits with up to $10,000 in free ad spend per month. The grant can be used to create search ads in order to drive more traffic to the nonprofit’s website or to attract more donations and volunteers.
Here’s how it works: With a Google Ad Grants account, you create ads to show on Google Search. When a user searches for terms relevant to your nonprofit’s cause, your ads will appear either independently or in positions below paid ads.
For more information on the Google Ad Grant, watch this video:
2. What are the benefits of applying for the Google Ad Grant?
The Google Ad Grant program empowers nonprofits to target specific keywords relevant to their cause and optimize their online presence. That way, when someone searches for a term related to your mission, your content is most likely to appear at the top of the search results and attract their attention (as well as their support).
Plus, the Google Ad Grant program provides access to free ad spend. Rather than having to allocate a significant portion of your budget to digital marketing, you can invest in other critical areas of your organization’s operations and programs.
3. How long does the Google Ad Grant application process take?
The timeline for the application process can vary based on several factors, including the responsiveness of your nonprofit, the completeness of your application, and the volume of applications being reviewed by Google.
How to Apply for the Google Ad Grant in 5 Steps
Now that you know what the grant is and how it can benefit your nonprofit, let’s explore how to effectively apply for the Google Ad Grant:
Be a verified nonprofit. Nonprofits need to be a verified nonprofit in their country of operation. In the United States, this means achieving 501(c)(3) status.
Enroll in Google for Nonprofits or TechSoup. If your organization is not already registered with TechSoup or Google for Nonprofits, sign up and complete the registration process. These platforms help validate your nonprofit status.
Have a functional and secure website. You must have a functioning website with substantial content related to its mission and programs. The website should also be HTTP-certified.
Comply with Ad Grants policies. Agree to comply with all Google Ad Grants policies and guidelines, including those related to acceptable content, quality standards, and website requirements.
Keep in mind that eligibility requirements may vary slightly depending on the country or region where the nonprofit operates. Review the specific guidelines provided by Google for Nonprofits in your respective country to ensure you’re compliant.
3. Complete the Google Ad Grants enrollment process
Visit the Google Ad Grants website and follow the instructions to enroll your organization. Provide the necessary information about your nonprofit, such as:
Basic information about your nonprofit organization, such as its name, address, and website.
Your organization’s registered charity number or equivalent legal status documentation.
The location and type of activities your nonprofit conducts.
Your organization’s mission statement and how Google Ads will help further that mission.
A brief summary of your current online advertising efforts, if any.
A description of the target audience for your ads.
Your marketing goals and what you hope to achieve with the Ad Grants program.
It’s important to fill out the eligibility form accurately and completely, as incomplete or inaccurate information may delay or prevent your nonprofit from being approved for the Google Ad Grants program.
3. Build a strong website
Ensure that your website has relevant and high-quality content that aligns with your organization’s mission and the keywords you plan to target in your ad campaigns.
Write clear calls to action (CTAs). Place clear and compelling calls to action throughout your website to encourage visitors to take desired actions, such as donating, signing up for newsletters, volunteering, or attending events. Make the CTAs prominent, easily clickable, and enticing, so visitors are more likely to engage with your organization.
Ensure a mobile-friendly design. Optimize your website for mobile devices as a significant portion of online traffic comes from mobile users. Ensure that your website is responsive and provides a seamless user experience across different screen sizes and devices. Mobile-friendly websites are preferred by Google and offer a better experience for your visitors.
Set up conversion tracking. Implement conversion tracking and use analytics tools, such as Google Analytics, to measure the effectiveness of your Google Ad Grant campaigns and website performance. Track key metrics like click-through rates, conversions, and bounce rates to gain insights into the impact of your ads and identify areas for improvement.
By following these tips, you can enhance the user experience, increase engagement, and maximize the impact of your Google Ad Grant campaigns. Remember to regularly review and optimize your website based on user behavior and campaign performance data to continuously improve your results.
4. Craft compelling campaigns
Develop an effective advertising strategy to promote your organization and its initiatives. This involves:
Identifying target keywords. Conduct thorough keyword research to identify relevant and targeted keywords for your ad campaigns. Use tools like Google Keyword Planner to discover keywords with high search volume and low competition. Focus on keywords that align with your nonprofit’s mission, services, or target audience.
Creating engaging ad copy. Craft compelling ad copy that grabs the attention of your audience. Highlight your nonprofit’s unique value proposition and include a clear call to action. Use language that resonates with your target audience and showcases the impact of their support.
Designing compelling landing pages. Ensure that your ad campaigns direct users to relevant landing pages on your website. For instance, if you’re asking users to donate, the CTA should link to the donation page on your website. These pages should have clear and concise information and easy navigation to encourage conversions.
Continuously test and optimize your ad campaigns to improve performance. Conduct A/B testing by creating variations of your ads and measuring their effectiveness. Test different headlines, ad copy, call to actions, and visuals to identify what resonates best with your audience and drives higher click-through rates and conversions.
5. Submit your application
Once you submit your application for the Google Ad Grant program, it will be reviewed by Google to ensure compliance with the program guidelines and policies. As previously mentioned, the approval process varies but typically takes a few weeks. During this time, Google may request additional information or clarifications.
Then, you’ll receive a notification from Google regarding the status of your application. If approved, you can begin using your Google Ad Grant to run ads and promote your nonprofit!
A Final Note About the Google Ad Grant Application
The Google Ad Grants program offers a valuable opportunity for nonprofit organizations to promote their missions online with free Google Ads. If you need assistance throughout the application process, consider working with our recommended Google Ad Grants agency: Getting Attention.
Their team of experts will ensure that your nonprofit meets the eligibility requirements, submits a successful application, and leverages the Google Ad Grant effectively.
For more information on the Google Ad Grant, check out these additional resources:
Search Engine Optimization for Nonprofits—Nonprofit Catalog. Once you’re nonprofit is approved for the Google Ad Grant, you will need to implement Search Engine Optimization (SEO) best practices to ensure your content ranks #1 in the search results.
https://nxunite.com/wp-content/uploads/2023/09/How-to-apply-for-the-Google-Ad-Grant_Feature.jpg7401400shannon.moranhttps://nxunite.com/wp-content/uploads/2023/09/NXUnite-by-nexus-marketing-White-3.svgshannon.moran2023-09-28 10:23:182023-09-28 10:23:22How to Apply for the Google Ad Grant: A Comprehensive Guide
Picture this: You’re running your most successful phone-a-thon fundraiser in years. Your marketing strategy really hit home, and your phones are ringing off the hook. There’s one problem, though. You simply don’t have enough employees to manage the incoming calls.
You have tons of donors ready to give, but you lack the operational capacity to manage their generosity. What’s the end result? Missed opportunities and a decline in donor retention.Maybe this example is a little extreme, but the principle is true. Nonprofits that avoid recruiting high-value employees tend to run some serious risks.
Great employees not only help you crush your to-dos, but they also bring a fresh level of passion and commitment to your organization. In fact, 88% of millennials consider their job more fulfilling when they have opportunities to have a positive impact on society.
Kickstarting the employee recruitment process can seem daunting at first, but it helps if you break the process down into manageable steps.
What is employee recruitment?
Employee recruitment is the process of connecting with potential new employees to assess whether they’d be a good fit for an organization’s open positions. This process can take a while to perfect and will look different as your organization evolves.
Ideally, recruiting employees is a win-win for your organization. Nonprofits fill positions with capable employees and individuals find a place to work that aligns with their values and schedule. Finding these employees can be trial and error, that’s why it’s important to implement a detailed employee recruitment and review process.
Why do organizations need recruitment strategies?
Filling positions can be time-consuming and challenging. By setting hiring and recruitment strategies, you can acquire the right talent, drive growth, and adapt to changing circumstances without spending as much time as you would otherwise.
Let’s break down some of the most important reasons to develop a recruitment plan:
Innovation and Growth: Fresh perspectives and diverse skill sets brought in through thoughtful recruitment can lead to new ideas and increased productivity.
Adaptation to Change: As your organization’s needs evolve, you may need to adapt your workforce to address those changes. Recruitment strategies enable you to respond to changing market conditions, technological advancements, and industry trends.
Better Matches for Positions: You want to hire the right people for the job, and creating recruitment strategies will help you find individuals who possess the right skills and are a good culture fit. In turn, that can also improve employee satisfaction and performance once they get up and running.
Reduced Costs: Carefully planned recruitment strategies can help control recruitment costs by optimizing the selection process and reducing turnover rates.
A solid employee recruitment and hiring plan can support your organization in a variety of ways, from staying on top of industry changes to generally finding good fits for your team. In turn, you’ll be able to fill immediate staffing needs and impact the long-term success of your organization.
What are the steps of the employee recruitment process?
An employee recruitment process can be tailored to each position and changed over time. However, it’s helpful to have a general guideline to refer back to. Let’s take a look at some defined steps:
Set a goal. Assess which areas of your organization could use some extra management or expertise. This might be a goal for how many employees you’d like to bring on board or what roles you’re looking to fill at your organization.
Write a comprehensive job description. Include your job requirements, preferred experience, and what a day in the life of this position would look like. Feel free to also detail what qualifications an ideal candidate would have to offer.
Update your benefits. Take a total rewards approach to compensation, especially if you’re recruiting for nonprofit positions. This approach views employee compensation holistically, taking into account not only salary but also indirect benefits like paid time off and retirement benefits. This, in turn, leads to higher performance levels and productivity.
Promote your open positions widely. When recruiting employees, LinkedIn is a go-to. Other online job boards and in-person recruitment fairs are great places to promote your new positions as well. To prepare for in-person networking events and fairs, carry printed promotional materials to explain your organization.
Conduct targeted recruitment. Reach out directly to prospective employees with the right qualifications. If you’ve done some digging on LinkedIn, message a qualified potential candidate directly. Let them know why you think they’d be a good fit and offer your contact information to facilitate future communication.
Throughout this process, keep your options open by casting a wide net. You may have your heart set on a couple of candidates, but keep in mind that plans change for a variety of reasons. Your main goal should be to recruit as many qualified candidates as possible. The next section will show you how to conduct interviews that effectively filter through these candidates.
8 tips for a successful interview process
After you’ve set up interviews with potential recruits, you must ensure that your interview process is well-thought-through to find the right candidate for the job. Make sure that each candidate understands and aligns with your organization’s values, whether they involve giving back to the community, strengthening your diversity and inclusion initiatives, or being responsive to customers.
Follow these tips to hold productive interviews:
Thank candidates for their time. Usually, high-value candidates are not on the job market for long. Thank them for devoting their time to the interview.
Make candidates feel comfortable. Provide a brief overview of the topics you’ll cover in the interview ahead of time. This helps candidates settle in and mentally prepare.
Ask insightful questions. Open-ended questions can give a full picture of the candidate’s professional background and personality. Consider questions like:
Why are you interested in this position?
What strengths would you bring to this position?
What kind of working environment do you perform best in?
What are you passionate about?
What are some professional accomplishments that you are proud of?
Give your candidates enough time to answer your questions. Pace your questions so that a candidate can answer them fully. Otherwise, your interview can feel more like a rapid-fire interrogation. If a candidate is confused by a question, rephrase it in a way they can understand.
Leave time for your candidates to ask you questions. Candidates are interviewing you too. If a candidate has done their research about your organization, they most likely will have some questions. Leave enough time to answer their inquiries and provide your contact information if more questions come up.
Provide an expected timeline. End your interview by providing an expectation for when you are going to reach back out to the candidate. The usual response period is between one to two weeks.
Check references. Ask your candidates to provide a reference sheet with two to three references and their contact information. Check these references and their credentials before hiring any new candidates.
Follow up when candidates don’t get the job. It’s helpful to provide closure for applicants and explain why you’re going in a different direction. This ensures you don’t burn any bridges.
In-depth interview processes proactively assess a candidate’s qualifications. Once you have decided on your candidates, be sure to extend them a warm welcome to your team. Keep in mind that regular employee performance reviews are also necessary to keep your team in tip-top shape. Once hired, employees expect consistent and honest feedback for their work.
How do we keep recruited team members engaged?
Recruitment takes a lot of energy and funds, so you want to ensure that the candidates you pick stay for the long term. Here are some tactics you can use to boost your recruitment’s ROI and keep team members engaged:
Open communication between management and directs
Make your organization feel like a close-knit team by encouraging open communication in the workplace. Schedule consistent one-on-one meetings between new employees and managers to help them surmount challenges, boost confidence, and progress in their roles. Doing so allows them to have more frequent conversations about their work approach and feel supported at your company.
At the same time, encourage managers to share regular feedback with their directs, recognizing outstanding performance and sharing areas where they can improve moving forward. This approach removes any uncertainty or guesswork among employees regarding their performance.
Offer upward mobility
A stagnant work structure may lead to employee burnout and disengagement from your organization. Studies show that employees experiencing burnout are 3.4 times more likely to leave the company and nearly 2 times more likely to feel disconnected from company culture. Fortunately, you can minimize the risk of burnout and disengagement by giving employees the opportunity to grow and take on more significant responsibilities over time.
One easy way to accomplish this is to offer professional development opportunities. These may range from a mentorship program to online courses. As a result, you’ll not only keep employees invested in their roles, but you’ll also help them improve their performance in those roles.
Embrace employee recognition
Employee recognition is a vital component of a thriving workplace, enhancing overall job satisfaction and fostering a sense of belonging. While feedback from upper management is important, it’s equally crucial to empower employees to recognize each other’s contributions, too. Consider the following strategies:
Peer-to-Peer Recognition Systems: Implement systems where employees can nominate their peers for awards like Team Member of the Month or use public shout-out boards to highlight outstanding work.
Milestone Celebrations: Plan events for birthdays, work anniversaries, Employee Appreciation Day, and other significant milestones to build a sense of community within teams.
Digital Gratitude Cards: Encourage managers to recognize employees’ hard work immediately and personally with digital greeting cards. To power this strategy, invest in employee recognition eCard software. Here’s an example of a custom recognition eCard that highlights an organizational value:
Whichever recognition approach you take, strive to make employees feel valued not only by their colleagues but also by the organization as a whole. Acknowledging employees’ efforts and achievements on multiple levels leads to higher engagement, stronger teamwork, and improved morale.
Involve employees in decision-making
Employees want to know that management values their ideas. With this in mind, open the floor for them to provide suggestions about your organization’s culture or strategies by sending out regular surveys soliciting their feedback.
Even if you don’t accept all suggestions, it’s important to acknowledge and express gratitude to employees for taking the time to provide their input.
Respect work-life balance
While your employees work for you to make a living, work should not be their entire lives. Respect work-life boundaries by clearly delineating your expectations for work hours and limiting work-related communication on the weekends.
Furthermore, encourage employees to take breaks and consider offering flexible work hours so they can adjust their schedules to maximize productivity. Promote their overall well-being by initiating wellness activities and providing mental health support resources to employees.
Empower employees to be independent
You chose your job candidates because you see potential in them to make an impact on your organization. Enable them to explore projects they’re interested in, take ownership of their assignments, and make independent decisions. They’ll feel much more confident and fulfilled in their roles, and you may even cultivate future leaders within your company.
There are many types of workplace giving you can pursue, such as matching gifts and volunteer grants. Through these programs, your company will contribute a certain amount of funds to nonprofits that employees donate their money or time to.
To facilitate these philanthropic initiatives, consider investing in workplace giving software. These technology solutions make it easy to organize your program, engage employees, and report on impact.
As your employee base changes over time, so should your engagement strategies. Gauge the effectiveness of your strategies as time passes by sending surveys, researching new trends, and staying open to suggestions from your employees.
Additional Resources
Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.
Top Educational Resources for Nonprofit Professionals
Nonprofit professionals are used to wearing many hats while working for their organization—from serving as event planners to social media managers to volunteer coordinators. At times, however, nonprofit team members will encounter projects and tasks that they don’t have prior experience in handling. What do they do then?
While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. That’s where educational resources come in. These resources provide nonprofit professionals, such as yourself, with a lower-cost way to develop their skills and grow professionally.
In this guide, we’ll go over the most helpful resources for nonprofit professionals by discussing each of their unique benefits and drawbacks. Let’s get started!
1. Blog Posts
In this age of technology, you likely look toward blog posts and other websites whenever you’re out of your element, including searching for new fundraising ideas or event planning tips. Blog posts are a top educational resource because they serve as a first stop for professionals seeking more information about specific nonprofit topics. Let’s take a closer look at the benefits and drawbacks of this resource:
Benefits
Here are some of the benefits of blog posts as an educational resource:
Though blog posts have a variety of benefits for nonprofit professionals, they also have some drawbacks.
Drawbacks
Here are some of the drawbacks of blog posts as an educational resource:
If you’re looking for a surface-level overview of a nonprofit topic, then blog posts are a great educational resource for you due to their accessible and cost-effective nature. However, if you’re looking for more robust educational materials, then consider one of the next resources.
2. Books
Elevate Nonprofit explains that books can impart a wealth of knowledge and inspire your organization’s fundraising strategy. They are an invaluable resource to learn new strategies and practices and glean insights from the past. However, like blog posts, they have their unique benefits and drawbacks.
Benefits
Here are some of the benefits of books as an educational resource:
There’s a reason why books are an enduring learning resource for all types of industries. However, they also come with their drawbacks.
Drawbacks
Here are some of the drawbacks of books as an educational nonprofit resource:
If you’re looking for a nonprofit educational resource on age-old topics such as starting fundraisers or appealing for donations, books are a great way to find the information you seek. However, if you’re seeking more specific advice or knowledge on trends that are just cropping up, then you may want to consider a different type of resource.
3. Conferences
Nonprofit conferences are large gatherings of nonprofit professionals and philanthropic-minded business professionals. They are an excellent way to gain knowledge, advance professional development, and acquire the training you need to excel in your field. Plus, they cover a wide range of key nonprofit areas to help your organization grow, from marketing to donor stewardship. Let’s learn more about the specific benefits and drawbacks of conferences.
Benefits
Here are some of the benefits of attending a nonprofit conference:
What makes conferences such great educational resources is that it’s a concentrated learning experience—you receive tons of new knowledge that you can then bring back and apply to your nonprofit. However, that’s not to say that they don’t have their drawbacks.
Drawbacks
Here are some of the drawbacks of conferences as an educational resource:
If you can afford it, attending conferences is a great way to expand your knowledge of the nonprofit industry and keep up to date with trends. However, if your budget is limited, that doesn’t mean that you’re unable to access the information conferences offer. Look out for conferences held in a hybrid or virtual format, as they drastically reduce costs by removing travel expenses.
Aside from these three, there are a variety of other nonprofit educational resources available to the curious professional, including webinars and podcasts. If, after reading this guide, you believe that none of these top types of resources are the best fit for you, don’t be afraid to do more research and seek out the knowledge you need. After all, you know what’s best for your personal development and what you need to better support your nonprofit’s beneficiaries!
Volunteer Grants – Nonprofit Catalog
If you have a devoted volunteer base but haven’t heard of volunteer grants, you’re missing out on easy revenue! Corporate volunteer grants are an excellent way to supercharge your volunteer relationships, kickstart new corporate partnerships, and enhance your fundraising strategy.
Tapping into this resource is pretty simple when you know the basics. To help you get started, we’ll cover the essential components of these programs and provide some practical tips along the way. In no time, you’ll cultivate a lucrative volunteer grant strategy that helps you pursue your mission.
What Are Volunteer Grants?
Corporate volunteer grant programs are a type of corporate philanthropy in which companies make monetary contributions to nonprofits where their employees regularly volunteer. Some businesses pay per volunteer hour while others require employees to serve a minimum number of hours with an organization. Then, after a volunteer submits a grant request, the company will send a check to the nonprofit.
So, let’s say a company offers $100 for every 25 hours an employee serves a nonprofit. Once a devoted supporter volunteers those 25 hours, they can submit a request to their employer who will then send the donation.
Some companies also offer team volunteer grants as a way to encourage team-building and volunteerism in the communities where employees live and work. Crowd101’s corporate giving statistics page shows that 82% of companies report that their employees want to volunteer with their peers, making team volunteer grants a powerful engagement opportunity. When a business offers team grants, they often have additional requirements such as how many employees must volunteer together.
Benefits of Corporate Volunteer Grants
Volunteer grants are impactful programs because they benefit nonprofits, companies, and volunteers alike. Whether you’re making a case to your board of directors to pursue this opportunity or convincing a local business to launch a program, here are some key benefits you can share:
For Nonprofits
Through corporate social responsibility (CSR) initiatives like volunteer grants, nonprofits can:
Your nonprofit can obtain more volunteer grants by sharing these benefits, alongside basic instructions about the process, across multiple communication channels. By ensuring that supporters are aware of this impactful opportunity and practicing consistent volunteer appreciation, you’ll be able to unlock more funding over time.
For Companies
Corporate philanthropy has become a major priority among businesses around the world. By providing volunteer grant opportunities to employees, companies can:
By joining forces, nonprofits and companies can accomplish more of their goals, expend fewer resources, and leave a lasting impact on the world.
For Volunteers
By devoting their time to nonprofits and securing volunteer grants from their employers, volunteers can:
With more involved volunteers, your nonprofit will be well on its way to cultivating a strong, tight-knit community of supporters around your cause.
Common Guidelines for Volunteer Grant Programs
When laying out their volunteer grant programs, businesses typically set a few ground rules for participation. Your volunteer coordinator should be aware of the different types of requirements that companies commonly implement, such as:
Corporate giving software can give you instant access to information on thousands of volunteer grant programs. You can embed a search tool where volunteers can research their companies, determine their eligibility, learn how to log their hours, and gain access to required forms.
How to Win A Volunteer Grant
With help from a corporate giving database, a volunteer can request a volunteer grant from their employer within minutes. Double the Donation’s corporate volunteer grant guide breaks it down into five easy steps. Here’s how it works:
It’s that simple! When it’s all said and done, make sure to reach out to thank your volunteers for all their hard work. Show that you appreciate them going above and beyond by submitting volunteer grant applications even after donating their time to your organization. By the end of it, you’ll drive greater volunteer satisfaction and inspire them to stick around for years to come.
Additional Resources
Nonprofit Catalog – Read up on more nonprofit essentials by exploring our Nonprofit Catalog.
The Ultimate Guide to Workplace Giving Platforms (+ Trends!) – Corporate giving goes beyond volunteer grant programs. Learn about other workplace giving initiatives and how software can make it easy to leverage these opportunities.
Nonprofit Fundraising Training: FAQs and 8 Top Resources – Is your team prepared to take advantage of fundraising opportunities like volunteer grants? Here are some training resources to help them develop their fundraising skills.
Crisis Grantmaking: How to Manage and Award Funds Quickly
Crises can strike communities and organizations at any moment. When a natural disaster occurs, nonprofits scramble to gather the resources needed to aid their constituents and get them on the road to recovery. Grantmaking organizations like yours provide the funding that powers these relief efforts.
Because grantmakers are so integral to the work nonprofits do during crises, it’s paramount that you have a way to award grants with urgency. In this guide, we’ll cover strategies and considerations to keep in mind when a crisis happens:
To award timely grants during a crisis, your standard grantmaking process must be streamlined. To get started, we’ll cover how you can efficiently use grant management tools to carry out tasks like administrative oversight and budget management.
Use grant management tools.
Grant management technology aims to streamline the necessary yet time-consuming tasks involved in managing grants, such as practicing due diligence, balancing budgets, and following up with grantees. During a crisis, these tools can work overtime to help your organization handle community outreach and a sudden influx of applications.
Investing in its full-featured grants management solution is the logical next step for organizations already using Salesforce. Salesforce Grants Management has everything grantmakers need to oversee grant management, works seamlessly with other Salesforce tools, and helps grantmakers plan for special circumstances.
The Grants Management package offers the same features included in the Outbound Funds Module, which is used by any organization that awards funding as a part of its mission. According to Fíonta’s guide to grants management, Grants Management includes more specific features for grantmakers, such as:
With technology that streamlines and automates administrative tasks, your organization can balance awarding funds quickly and efficiently while still following all necessary procedures.
Be flexible.
During a crisis, nonprofit organizations desperately need supplies, volunteers, and funding. In these situations, be flexible to prioritize getting funding to the right organizations as quickly as possible.
Your organization might opt for more flexible grant-seeking requirements during a crisis by:
As with other aspects of the grant management process, technology can help you make these changes quickly. For example, by integrating your website with your CRM, you can ensure applicants receive the most up-to-date information possible about your grant process and available funding. Doing so ensures that you make the application process as convenient, timely, and hassle-free as possible.
Proactively prepare for the next crisis.
Crises and their impact are indeed unpredictable. While this makes it challenging to pinpoint when a disaster might strike, you can prepare for it by being proactive. This approach allows you to develop a standardized grantmaking procedure that runs smoothly for grantmakers and grant-seekers.
Learn from past events and put a standardized crisis grantmaking procedure in place. As a part of these preparations, your organization should:
Additionally, consider setting aside funds specifically reserved for crisis situations. Analyze data from past crises to determine how much funding is needed, and weigh this number against your organization’s budget. Setting aside this money in advance will save you from shifting funding around or adjusting your budget.
Once the dust has settled, take the time to reflect on your approach during the crisis. Identify strengths and weaknesses, ranging from your timeliness to how easy it was for nonprofits to find your grants. If possible, continue to support the affected organizations after the crisis to fuel their efforts as other donations trail off.
Shop With Purpose: A Guide to Online Shopping Fundraisers
It’s no secret that online shopping is rapidly growing in popularity. Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 billion customers are expected to make at least one online purchase sometime in 2023.
So, what do these statistics have to do with you, a nonprofit professional? They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping!
In this guide, you’ll learn everything you need to know to get started with an online shopping fundraiser for your nonprofit. Here’s what we’ll cover:
With the right tools on your side, you can turn an online shopping fundraiser into a lucrative year-round campaign for your organization. Let’s dive in!
Online Shopping Fundraisers: An Overview
An online shopping fundraiser allows your supporters to contribute to your nonprofit by making everyday purchases from participating e-commerce businesses.
To make this fundraiser work, you’ll need to sign your organization up with an online shopping fundraiser program. When supporters use the program’s app to shop online, a percentage of their total sale will go directly to your nonprofit at no additional cost to you or the shopper.
It’s likely that you heard of (or even participated in) AmazonSmile, one of the best-known programs that ran on this model, before its 2023 discontinuation. However, there are a variety of alternatives to AmazonSmile that your nonprofit can still partner with to run your online shopping fundraiser. Plus, these programs often offer benefits that Amazon Smile didn’t, such as higher commission rates and more flexibility in their retailer options.
Benefits of Online Shopping Fundraisers
Online shopping fundraisers benefit both your nonprofit and its supporters. Let’s explore some of the advantages from both perspectives.
For Nonprofits
Some of the reasons why your organization should consider launching an online shopping fundraiser include:
Online shopping fundraisers are also completely free for your organization to launch, and they work for nonprofits of all sizes and in all verticals.
For Supporters
Supporters can also benefit from your nonprofit’s online shopping fundraisers in multiple ways, including the following:
Participating in an online shopping fundraiser can also be a great entry point for supporters to get involved with your nonprofit. If you review your fundraising data and notice that a brand-new supporter has just shopped for your cause, reach out to them with a welcome email series providing more information about your organization’s work and other ways for them to engage in it.
How to Launch an Online Shopping Fundraiser
According to ShopRaise’s guide to shopping for a cause, your organization can start its own online shopping fundraiser in just three easy steps. Let’s walk through the process in more detail.
1. Partner With a Fundraising Program
As stated previously, the first thing you need to do to launch your online shopping fundraiser is find a dedicated platform to launch your campaign. Look for a program that not only has connections to a wide network of retailers but will also handle all business negotiations for you. Additionally, make sure to ask about their commission rates and whether they can scale with your organization.
Once you’re onboarded with the program and they’ve created a branded landing page for your nonprofit, you’re ready to start spreading the word about your fundraiser to your supporters!
2. Market Your Fundraiser
Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Provide instructions for how to participate in your fundraiser and reminders to continue shopping for your cause via the following channels:
The program you partner with can sometimes help with this step by creating email templates, flyer designs, and website banners advertising your fundraiser, all featuring your organization’s logo and brand colors.
3. Track Your Results
Through your online shopping fundraiser platform, you’ll be able to view real-time data on your nonprofit’s campaign. Analyzing this information serves two main purposes. First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions.
Second, you can recognize your top supporters individually. Send them personalized thank-you messages with their names and fundraising totals, and remind them to keep up the good work in shopping for your cause. To protect shoppers’ privacy, these two pieces of information are all your organization will be able to see—only the supporter will know exactly what items they purchased.
Online shopping fundraisers combine two societal trends—e-commerce and digital fundraising—to provide year-round funding for your organization. While it’s important to maintain your usual fundraising pushes, such as events and your year-end giving campaign, supplementing these efforts with online shopping makes it even more likely that your nonprofit will bring in the revenue it needs to further its mission.
4 Fundamental Tips for Hosting a Sports-Themed Fundraiser
Sports have a way of bringing people together that’s unlike anything else. People also tend to be passionate about sports, so when you combine that passion with a good cause, you have a winning option for a fundraising event. Whether you’re raising money for a school team, your nonprofit’s general fund, a new outreach initiative, or other funding need, these tips for a sports-themed fundraising event will engage your community and get folks competing for a good cause.
Tip 1: Be Strategic About the Sport You Choose
The possibilities for a sports-themed event are endless, you’ll want to be strategic when choosing the focus of your sports-related event. The key is understanding your audience and the sport that they’ll best respond to. You don’t necessarily have to limit yourself to a physical sport either—esports, fantasy teams, or bracket challenges are also possibilities. Some popular charity sports events include:
When choosing the sport that will work best for your organization or audience, you might first conduct a quick survey to garner feedback from your donors and constituents to see what interests them. Next, take the following considerations into account as you start planning:
Tip 2: Incorporate Revenue-Boost Elements
Think about how you’ll generate revenue from your event. Participant registration fees, spectator tickets, sponsorships, and donation appeals are common, base revenue sources, but you’ll want to think broader and find other ways to boost fundraising. These revenue boosters often add additional fun and excitement to the event, making registrants eager to participate. GolfStatus recommends the following ideas to raise more dollars from your event:
Tip 3: Sell Sponsorships & Create Partnerships
Sponsorships are an incredibly powerful component of fundraising events. They provide a sizable portion of the event’s income, offset hard costs, add credibility to the event and your organization, and help forge partnerships with businesses for additional support down the road. Sports-focused events are particularly appealing to prospective sponsors—sponsorships are a well-known part of sports culture and provide a ton of brand exposure and lift to the sponsoring business while raising dollars for your nonprofit.
Once the event is over, it’s crucial to follow up with sponsors to thank them for their support and continue to cultivate the relationship for broader organizational support.
Tip 4: Use Technology to Manage Your Event and its Data
The information you collect as part of your fundraising event is powerful and paints a picture of who is supporting you through sports-related events, your organization’s ROI fundraiser, and where you should focus your event fundraising in the future. Nonprofit event planners should make data collection and management a priority and find ways to streamline and simplify its collection and management. Some fundraising metrics to monitor include:
Collecting this important information is easier than you might think with event management software tailored for nonprofit needs. Look for platforms that are designed specifically for the sport your event is leveraging. For instance, if you’re hosting a charity golf fundraiser, you might consider using software with golf tournament planning and execution in mind.
Final Thoughts
These tips will set you up for success if you’re considering a sports-related fundraising event. Start by determining which sport you’ll focus on, look for ways to boost revenue, create and sell sponsorships, and track metrics. With a little preparation and data-driven thinking, your fundraiser can be a hole-in-one and make everyone feel like winners!
6 Tips to Create an Ambassador Program for Your Nonprofit
The nonprofit marketing space isn’t as straightforward as it once was. It’s easier than ever for nonprofits to connect with their supporters, but that also means there’s a lot of competition for donors’ attention.
One effective way to make your organization stand out is to create an ambassador program. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. This form of peer-to-peer marketing is highly compelling because people are more likely to support a cause that’s recommended by someone they know and trust.
To ensure your ambassador program gets up and running quickly and yields a high return on investment, we’ll explore these top tips:
Supporters often want more than just to help promote your nonprofit’s cause — they want to feel like members of your community. An ambassador program gives them an outlet to express their passion for your mission and share their enthusiasm with others.
1. Identify the right recruits.
Effective nonprofit influencers can be found almost anywhere. The best recruits for your ambassador program will all share one trait in common: a deep sense of commitment to your cause.
Search for individuals who have a strong existing relationship with your organization and are particularly vocal about their love for your cause. Potential ambassadors could be:
Use software solutions like your donor management system and volunteer management platform to identify long-time, highly engaged supporters. Filter your database by length of involvement or number of interactions to find your top supporters.
Then, personally reach out to these individuals with an invitation to join your ambassador program. Reference their past involvement to explain why you’re reaching out. For example, you might say: “Eliza, we are so excited to invite you to join our new ambassador program. Your passionate volunteer involvement and past peer-to-peer fundraising experience make you a perfect fit for our new program.”
2. Brand your ambassador program.
You’ll have an easier time bringing recruits on board when your ambassador program looks official and professional. Create an eye-catching brand for your program by thinking through the program’s:
Incorporate these brand elements into your promotional materials, such as your social media posts and personal emails to potential participants.
For example, here’s a flyer for a fictional environmental nonprofit ambassador program with a cohesive brand:
This flyer features the organization’s brand name, logo, and a QR code that potential participants can scan for more information.
You can also boost the sense of community by creating branded merchandise for your program, such as hats, T-shirts, or name tags. Offering new ambassadors matching items will help them feel like members of an exclusive team.
3. Create clear roles and expectations for ambassadors.
Ultimately, your ambassador program shouldn’t just provide new engagement opportunities for supporters — it should also tangibly support your marketing and fundraising efforts.
Take the following steps to ensure your ambassador program bolsters your existing strategies:
When potential ambassadors understand what your program entails, you can narrow down your recruit list to just individuals who feel comfortable with the role expectations. And with clear metrics to guide your program, you can determine whether it’s a worthwhile use of your time and resources.
4. Empower ambassadors with training and resources.
Invite your new ambassadors to a training session to help them get up and running in their new roles. Depending on how spread out your ambassadors are, you might host a video or in-person meeting. Reiterate the role expectations and let ambassadors get to know one another with some icebreaker activities.
Also, craft a training manual for ambassadors to follow while promoting your organization. Your manual should include your brand guidelines and ambassador program regulations. You should also include marketing materials that ambassadors can use in their promotional efforts, such as:
Let ambassadors know that they can come to you at any time with questions or concerns. You may even set up a mentorship or buddy program within your ambassador group to ensure each participant has at least one peer they can turn to for support.
5. Promote recognition and a sense of community.
Fostering a strong community among your ambassadors can encourage program retention. Plus, when ambassadors have fun supporting your mission and feel engaged in your cause, their promotional efforts will be much more genuine.
Pull from your donor recognition playbook to develop an appreciation approach for your ambassador program. Show your gratitude by:
Celebrate your ambassadors’ accomplishments through meet-ups and events such as a happy hour or picnic. You can even host an award ceremony to honor your most successful ambassadors and thank them for their hard work.
6. Evaluate and adapt your program as needed.
As your ambassador program gets underway, you might find that certain strategies aren’t working out as expected. Remain flexible and adjust your program when necessary to continue offering a high-quality experience to participants and ensure that your program effectively supports your nonprofit.
Continuously evaluate your program by taking the following steps:
Supporting your ambassadors every step of the way is one of the most effective ways to ensure a high ROI for your program. Take ambassadors’ feedback seriously to ensure you’re continuing to meet their needs and providing a positive experience.
Once your ambassador program gets up and running, it can be a powerful addition to your marketing strategy. Your ambassadors can help you connect with new potential donors and spread awareness of your mission more effectively. With these tips, you’ll make sure they have everything they need to perform their roles at a high level.
4 Online Fundraising Campaign Ideas to Boost Your Reach
These days, almost everything has gone digital—even fundraising. Hosting your fundraising campaign online is beneficial not only for the existing donors in your community, but also for reaching new donors. An online campaign can expand your reach beyond your community, acting as an innovative way to engage supporters from across the country and even the world.
To get started, you’ll need a compelling fundraising campaign idea that aligns with your nonprofit’s goals and meets your unique audience’s interests and motivations. Not sure where to begin? Explore our roundup of the top online fundraising ideas guaranteed to spur donations and help you achieve your fundraising goals:
Host a combination of these campaigns or use them as inspiration to plan a unique online fundraiser at any point of the year. Let’s dive in!
Peer-to-Peer Fundraiser
Peer-to-peer fundraising is a fun and engaging way to get your supporters directly involved in the fundraising process. During a peer-to-peer fundraiser, you’ll hand over the fundraising reins to your most loyal supporters, empowering them to create their own fundraising pages. By tapping their personal networks to help meet their fundraising goals, your supporters will effectively introduce you to brand new donors, boosting your donor acquisition rate.
To maximize the success of your online fundraising campaign, the OneCause guide to peer-to-peer fundraising best practices recommends leveraging these best practices:
Once your fundraiser concludes, remember to thank all of your peer-to-peer fundraisers who helped make it happen. A handwritten thank-you note or shout-out on social media can go a long way in helping your supporters feel appreciated and eager to champion your cause again in the future.
Matching Gift Campaign
According to 360MatchPro’s guide to corporate philanthropy, a matching gift campaign allows your nonprofit to double the impact of donors’ gifts with the help of corporate support. In a matching gift campaign, corporate donors will match gifts during a certain period of time. For example, if a donor gave $100 to your nonprofit, a corporate sponsor might match this at a 1:1 ratio, resulting in $200 for your nonprofit.
To get started with matching gifts, follow these steps:
Make sure to promote your matching gift campaign widely and well in advance so supporters know when it’s happening and how they can get involved.
Text-to-Give Campaign
A text-to-give campaign is one of the easiest ways to raise money online. It enables donors to give donations at any time on their own devices. Supporters simply submit donations right from their phones, making the donation process inherently convenient, simple, and rewarding.
You can use text-to-give donation channels for everyday fundraising, not just during an event. Using it is easy—all your supporters need is a specific keyword and the short- or long-code that they’ll text (which should be provided by your text-to-give solution). This will automatically take mobile donors to your nonprofit’s donation page.
Be sure to find a good software solution that can support virtual transactions and customizations specific to your nonprofit. Specifically, look for a text-to-give solution that offers features like:
On top of having the right fundraising technology, you also need to make sure you’re doing everything possible to build up your contact list. Promote your text-to-give campaign widely to encourage all your supporters to opt-in. A multichannel marketing plan can help you put your text-to-give campaign at the forefront of supporters’ minds, so consider generating content related to text-to-give on your social media, website, and email newsletters.
Crowdfunding Campaign
If you’re looking for a campaign that will make a big impact without asking your donors to empty their wallets, a crowdfunding campaign might be right for you. A crowdfunding campaign raises smaller amounts of revenue from a large pool of donors—think $5 per person. If you ask a group of 100 donors to give that much, you will walk away with a hefty donation, and your donors won’t feel fatigued.
Most crowdfunding campaigns happen online, so you’ll need to establish a strong digital presence for your fundraiser. Consider creating a fundraising microsite with the following elements:
After your crowdfunding campaign wraps up, be sure to show your appreciation to all of your participating donors and share how the donations will be used. By cultivating relationships with these donors, you can increase the likelihood that they’ll continue to come back and donate to your organization again and again!
Wrapping Up
As you think through which fundraising idea makes the most sense for your organization, consider your audience and what will excite them the most to give. Then, channel that idea into a well-designed online campaign that will help you spread awareness and bring in more funds.
Before you dive into your new campaign, make sure you’re working with the best fundraising technology so you can run your online campaign seamlessly. An all-in-one fundraising platform will provide your nonprofit with everything you need to succeed, whether you’re hosting an in-person, online, or hybrid campaign. Happy fundraising!
How to Optimize a Google Grant Account in 7 Easy Steps
The Google Ad Grant is an invaluable tool for reaching potential donors and supporters online. While receiving the grant and setting up your account is a great first step, it takes more work to leverage the full potential of your free ad spend.
For the best results, you need to maintain and optimize your account. Here are seven steps to get started:
Whether you’re a seasoned digital marketer or a nonprofit professional new to Google Ad Grants, these insights will help you improve your online visibility, attract more donors and volunteers, and make a greater impact in the communities you serve.
Before diving into the seven strategies for optimizing a Google Grant account, let’s answer some frequently asked questions.
What is a Google Grant Account?
The Google Ad Grant provides eligible nonprofits with $10,000 worth of in-kind advertising on Google Search each month, helping them reach a wider audience and connect with more potential supporters online.
After applying for the grant and being accepted into the program, nonprofits receive an account through which they can create and display ads on Google without the need to make any payments.
The Importance of Optimizing a Google Grant Account
If you want to make the most of $10,000 in free ad spend per month, you need to be willing to adapt and make improvements on an ongoing basis. Here are a few reasons why optimizing a Google Grant account is important:
Remember, even with the Google Ad Grant, your nonprofit is competing with paid advertisers for ad space. Optimization helps level the playing field, allowing you to stand out and succeed in the highly competitive digital advertising landscape.
7 Steps to Optimize Your Google Grant Account
Now that you understand the importance of optimizing a Google Grant account, let’s explain how to actually do it!
1. Partner with a qualified Google Ad Grants agency.
Without prior experience, optimizing a Google Grant Account can be a daunting task. Thankfully, there are Google Ad Grants agencies that provide valuable expertise and insight into the process.
Here are just a few areas of our recommended agency, Getting Attention’s expertise:
By working with an agency like Getting Attention, you can leverage the expertise of professionals who specialize in mission-driven marketing and digital advertising. This partnership will help your nonprofit create more impactful ad campaigns and attract support for your cause.
For more information on the benefits of working with a Google Ad Grant agency, watch this video:
2. Conduct regular keyword research.
Keyword research helps nonprofits understand which search terms and phrases are most frequently used by their target audience and allows them to optimize their ad campaigns accordingly. By regularly conducting keyword research, you ensure that your online content is optimized for the search terms and phrases that are most relevant to your cause.
Keep these tips in mind as you choose your keywords:
It’s also important to update the negative keywords that you want to exclude from triggering your ads. For example, if your nonprofit focuses on environmental conservation, you may want to add “hunting” or “pollution” as negative keywords to ensure your ads are shown only to the most relevant audiences.
3. Create well-structured ad groups.
Google Ad Groups are a way of organizing ads within your account. An ad group typically contains a set of ads that share similar targets, such as keywords, locations, or devices.
Well-defined ad groups allow for better targeting, ensuring that the right messaging is delivered to the right people.
Here’s an example of how a marine conservation nonprofit might organize ads according to the two different programs they offer:
Ad Group 1: “Marine Wildlife Conservation”
Keywords: Marine wildlife conservation, ocean conservation, marine species protection
Ad Copy: “Help Protect Marine Wildlife. Support Our Ocean Conservation Efforts Today!”
Ad Group 2: “Beach Cleanup Volunteers”
Keywords: Beach cleanup, ocean cleanup volunteer, coastal cleanup
Ad Copy: “Join Our Beach Cleanup Volunteers. Make a Difference for Our Oceans.”
Continuously review and refine your keyword list for each ad group. Add new relevant keywords and remove irrelevant or low-performing ones.
4. Write compelling ad copy.
Well-crafted ad copy encourages users to click on the ad to learn more about your organization. To maximize your click-through rate (CTR), take these steps:
If you’re in need of inspiration, review other top-ranking ads to see what they’re doing right.
For instance, let’s say you’re trying to target keywords related to food insecurity. Do a quick Google search to see what’s ranking number #1 for these queries:
Then, craft your ad copy with these top-ranking ads in mind, possibly emulating those popular “How to” statements in the headline.
5. Establish a landing page strategy.
Landing pages that you link in your ads should be designed to convert visitors into donors, volunteers, or supporters. For the best results, ensure that your landing pages are:
Conduct A/B testing (also known as split testing) on your landing pages to identify which elements resonate best with your audience. Continuously re-test and optimize these elements over time to improve the page’s performance.
6. Use conversion tracking.
Google Ads conversion tracking allows advertisers to measure the effectiveness of their ad campaigns by tracking specific actions that users take after clicking on their ads. Not only is setting up conversion tracking beneficial to your ad performance, but it’s also a requirement of the Google Ad Grant. Here’s how it works:
In the Google Ads dashboard, your team can view conversion data, including the number of conversions, conversion rate, and cost per conversion. Armed with that data, evaluate the performance of your campaigns and identify which ads are driving the most valuable actions.
7. Stay up-to-date on Google Ad Grant policies.
The main policies of the Google Ad Grant program include maintaining a minimum 5% click-through rate (CTR) across the account, adhering to a maximum cost-per-click (CPC) bid limit of $2, and using only text-based ads without images or videos. Nonprofits must also comply with Google’s website policy, ensuring transparency and relevance in their ad campaigns and website content.
Since these policies are subject to change, it’s important to stay informed. To keep up with Google Ad Grant policies and maintain compliance, follow these steps:
Set regular calendar reminders to check for policy updates and review your Google Ad Grant account’s compliance.
A Final Note About Optimizing Your Google Grant Account
Although optimizing a Google Ad Grant account requires consistent time and effort, it will ultimately lead to increased visibility for your nonprofit.
If you’re still not sure where to start, remember there are Google Ad Grant agencies like Getting Attention that will work alongside your nonprofit to create a digital advertising strategy that aligns with your goals.
For more information on Google Ad Grants, check out these additional resources:
How to Apply for the Google Ad Grant: A Comprehensive Guide
If you’re a nonprofit professional looking for an affordable way to expand your organization’s online presence and reach a wider audience, then you’re in the right place. The Google Ad Grant offers eligible nonprofits up to $10,000 a month in free advertising on Google.
But with so many organizations vying for the grant, how do you stand out from the competition and secure the funding you deserve? That’s where this guide comes in.
Whether you’re a tech-savvy marketer or a nonprofit newbie, we’ll teach you how to apply for the Google Ad Grant and ensure that you’re prepared to maximize the benefits of free ad spend. Let’s get started!
FAQs About the Google Ad Grant Application
Before we dive into the specifics of the Google Ad Grant application process, let’s answer some frequently asked questions.
1. What is the Google Ad Grant?
The Google Ad Grant is a powerful digital marketing tool that provides eligible nonprofits with up to $10,000 in free ad spend per month. The grant can be used to create search ads in order to drive more traffic to the nonprofit’s website or to attract more donations and volunteers.
Here’s how it works: With a Google Ad Grants account, you create ads to show on Google Search. When a user searches for terms relevant to your nonprofit’s cause, your ads will appear either independently or in positions below paid ads.
For more information on the Google Ad Grant, watch this video:
2. What are the benefits of applying for the Google Ad Grant?
The Google Ad Grant program empowers nonprofits to target specific keywords relevant to their cause and optimize their online presence. That way, when someone searches for a term related to your mission, your content is most likely to appear at the top of the search results and attract their attention (as well as their support).
Plus, the Google Ad Grant program provides access to free ad spend. Rather than having to allocate a significant portion of your budget to digital marketing, you can invest in other critical areas of your organization’s operations and programs.
3. How long does the Google Ad Grant application process take?
The timeline for the application process can vary based on several factors, including the responsiveness of your nonprofit, the completeness of your application, and the volume of applications being reviewed by Google.
How to Apply for the Google Ad Grant in 5 Steps
Now that you know what the grant is and how it can benefit your nonprofit, let’s explore how to effectively apply for the Google Ad Grant:
1. Verify your organization’s eligibility
To be eligible to apply for the Google Ad Grant, your organization must:
Keep in mind that eligibility requirements may vary slightly depending on the country or region where the nonprofit operates. Review the specific guidelines provided by Google for Nonprofits in your respective country to ensure you’re compliant.
3. Complete the Google Ad Grants enrollment process
Visit the Google Ad Grants website and follow the instructions to enroll your organization. Provide the necessary information about your nonprofit, such as:
It’s important to fill out the eligibility form accurately and completely, as incomplete or inaccurate information may delay or prevent your nonprofit from being approved for the Google Ad Grants program.
3. Build a strong website
Ensure that your website has relevant and high-quality content that aligns with your organization’s mission and the keywords you plan to target in your ad campaigns.
In addition to designing informative and engaging pages that provide value to visitors, you should:
By following these tips, you can enhance the user experience, increase engagement, and maximize the impact of your Google Ad Grant campaigns. Remember to regularly review and optimize your website based on user behavior and campaign performance data to continuously improve your results.
4. Craft compelling campaigns
Develop an effective advertising strategy to promote your organization and its initiatives. This involves:
Continuously test and optimize your ad campaigns to improve performance. Conduct A/B testing by creating variations of your ads and measuring their effectiveness. Test different headlines, ad copy, call to actions, and visuals to identify what resonates best with your audience and drives higher click-through rates and conversions.
5. Submit your application
Once you submit your application for the Google Ad Grant program, it will be reviewed by Google to ensure compliance with the program guidelines and policies. As previously mentioned, the approval process varies but typically takes a few weeks. During this time, Google may request additional information or clarifications.
Then, you’ll receive a notification from Google regarding the status of your application. If approved, you can begin using your Google Ad Grant to run ads and promote your nonprofit!
A Final Note About the Google Ad Grant Application
The Google Ad Grants program offers a valuable opportunity for nonprofit organizations to promote their missions online with free Google Ads. If you need assistance throughout the application process, consider working with our recommended Google Ad Grants agency: Getting Attention.
Their team of experts will ensure that your nonprofit meets the eligibility requirements, submits a successful application, and leverages the Google Ad Grant effectively.
For more information on the Google Ad Grant, check out these additional resources:
Defining Employee Recruitment — Nonprofit Catalog
Picture this: You’re running your most successful phone-a-thon fundraiser in years. Your marketing strategy really hit home, and your phones are ringing off the hook. There’s one problem, though. You simply don’t have enough employees to manage the incoming calls.
You have tons of donors ready to give, but you lack the operational capacity to manage their generosity. What’s the end result? Missed opportunities and a decline in donor retention. Maybe this example is a little extreme, but the principle is true. Nonprofits that avoid recruiting high-value employees tend to run some serious risks.
Great employees not only help you crush your to-dos, but they also bring a fresh level of passion and commitment to your organization. In fact, 88% of millennials consider their job more fulfilling when they have opportunities to have a positive impact on society.
Kickstarting the employee recruitment process can seem daunting at first, but it helps if you break the process down into manageable steps.
What is employee recruitment?
Employee recruitment is the process of connecting with potential new employees to assess whether they’d be a good fit for an organization’s open positions. This process can take a while to perfect and will look different as your organization evolves.
Ideally, recruiting employees is a win-win for your organization. Nonprofits fill positions with capable employees and individuals find a place to work that aligns with their values and schedule. Finding these employees can be trial and error, that’s why it’s important to implement a detailed employee recruitment and review process.
Why do organizations need recruitment strategies?
Filling positions can be time-consuming and challenging. By setting hiring and recruitment strategies, you can acquire the right talent, drive growth, and adapt to changing circumstances without spending as much time as you would otherwise.
Let’s break down some of the most important reasons to develop a recruitment plan:
A solid employee recruitment and hiring plan can support your organization in a variety of ways, from staying on top of industry changes to generally finding good fits for your team. In turn, you’ll be able to fill immediate staffing needs and impact the long-term success of your organization.
What are the steps of the employee recruitment process?
An employee recruitment process can be tailored to each position and changed over time. However, it’s helpful to have a general guideline to refer back to. Let’s take a look at some defined steps:
Throughout this process, keep your options open by casting a wide net. You may have your heart set on a couple of candidates, but keep in mind that plans change for a variety of reasons. Your main goal should be to recruit as many qualified candidates as possible. The next section will show you how to conduct interviews that effectively filter through these candidates.
8 tips for a successful interview process
After you’ve set up interviews with potential recruits, you must ensure that your interview process is well-thought-through to find the right candidate for the job. Make sure that each candidate understands and aligns with your organization’s values, whether they involve giving back to the community, strengthening your diversity and inclusion initiatives, or being responsive to customers.
Follow these tips to hold productive interviews:
In-depth interview processes proactively assess a candidate’s qualifications. Once you have decided on your candidates, be sure to extend them a warm welcome to your team. Keep in mind that regular employee performance reviews are also necessary to keep your team in tip-top shape. Once hired, employees expect consistent and honest feedback for their work.
How do we keep recruited team members engaged?
Recruitment takes a lot of energy and funds, so you want to ensure that the candidates you pick stay for the long term. Here are some tactics you can use to boost your recruitment’s ROI and keep team members engaged:
Open communication between management and directs
Make your organization feel like a close-knit team by encouraging open communication in the workplace. Schedule consistent one-on-one meetings between new employees and managers to help them surmount challenges, boost confidence, and progress in their roles. Doing so allows them to have more frequent conversations about their work approach and feel supported at your company.
At the same time, encourage managers to share regular feedback with their directs, recognizing outstanding performance and sharing areas where they can improve moving forward. This approach removes any uncertainty or guesswork among employees regarding their performance.
Offer upward mobility
A stagnant work structure may lead to employee burnout and disengagement from your organization. Studies show that employees experiencing burnout are 3.4 times more likely to leave the company and nearly 2 times more likely to feel disconnected from company culture. Fortunately, you can minimize the risk of burnout and disengagement by giving employees the opportunity to grow and take on more significant responsibilities over time.
One easy way to accomplish this is to offer professional development opportunities. These may range from a mentorship program to online courses. As a result, you’ll not only keep employees invested in their roles, but you’ll also help them improve their performance in those roles.
Embrace employee recognition
Employee recognition is a vital component of a thriving workplace, enhancing overall job satisfaction and fostering a sense of belonging. While feedback from upper management is important, it’s equally crucial to empower employees to recognize each other’s contributions, too. Consider the following strategies:
Whichever recognition approach you take, strive to make employees feel valued not only by their colleagues but also by the organization as a whole. Acknowledging employees’ efforts and achievements on multiple levels leads to higher engagement, stronger teamwork, and improved morale.
Involve employees in decision-making
Employees want to know that management values their ideas. With this in mind, open the floor for them to provide suggestions about your organization’s culture or strategies by sending out regular surveys soliciting their feedback.
Consider asking questions in these key areas:
Even if you don’t accept all suggestions, it’s important to acknowledge and express gratitude to employees for taking the time to provide their input.
Respect work-life balance
While your employees work for you to make a living, work should not be their entire lives. Respect work-life boundaries by clearly delineating your expectations for work hours and limiting work-related communication on the weekends.
Furthermore, encourage employees to take breaks and consider offering flexible work hours so they can adjust their schedules to maximize productivity. Promote their overall well-being by initiating wellness activities and providing mental health support resources to employees.
Empower employees to be independent
You chose your job candidates because you see potential in them to make an impact on your organization. Enable them to explore projects they’re interested in, take ownership of their assignments, and make independent decisions. They’ll feel much more confident and fulfilled in their roles, and you may even cultivate future leaders within your company.
Create a workplace giving program
Three out of four U.S. employees want to work for a company that makes a positive impact on the world. By launching a workplace giving program, you’ll be able to retain the employees you recruit and attract even more top talent to your company.
There are many types of workplace giving you can pursue, such as matching gifts and volunteer grants. Through these programs, your company will contribute a certain amount of funds to nonprofits that employees donate their money or time to.
To facilitate these philanthropic initiatives, consider investing in workplace giving software. These technology solutions make it easy to organize your program, engage employees, and report on impact.
As your employee base changes over time, so should your engagement strategies. Gauge the effectiveness of your strategies as time passes by sending surveys, researching new trends, and staying open to suggestions from your employees.
Additional Resources